How it Works
Get the most out of HOLLYFY
Discover best practices, guidance, resources and helpful workflows to exponentially accelerate your experience on HOLLYFY.
Getting Started
Step 1: Create a Page
Sign up and create a Showcase Page representing your brand or entertainment production.
Step 2: Add Listings
Entertainment Creators: choose types of brands in any scene.
Brand Marketers: choose types of entertainment genres & formats.
Step 3: Launch
Simply launch your page with listings and you’ll start getting matched with relevant partners.
Step 4: Search
Discover easy integrations that might surprise and benefit you.
Step 5: ShortList Favorites
See a page or listing you like, simply shortlist it and that member will get pinged about your interest.
Login Weekly
for more matches
HOW to:
Create a Showcase Page
Easy. Simply provide a few details about your brand or entertainment production and HOLLYFY will match you with relevant partners. Here’s what you’ll need:
- Brand name or entertainment title
- Category of brand or genre of entertainment
- Image of your logo or title graphics
- Target audience (target market)
- Listings: types of brand or entertainment you want
- Launch and get matched
HOW TO:
Optimize your Listings
Integration listings, whether you’re an entertainment production or brand marketer, can provide an accelerated solution to your business needs.
- Choose type of brand or genre of entertainment
- Select approx. price or budget range
- Choose how brand is integrated
- Describe details
- Get matched with partners
Choose your objective:
Brand Marketers
Discover best practices, simple tools, effective workflows, and other helpful processes that will exponentially improve your HOLLYFY experience.
Create a Showcase Page
Creating a showcase page has 3 (three) straightforward sections: Overview, Listings (integration interests), and Target Audience (target market).
Learn More » Tap here.
Listings (Integration Interests)
Optimize your listings to attract more relevant matches. Discover best practices that lead to more effective brand integrations: choosing type of integration, estimating budget range, and more.
Learn More » Tap here.
Negotiating
How to assess the value of a brand integration, structure payments, manage relationships and get the most out of a deal.
Learn More » Tap here.
Payment Processing
How to structure payments to creators that meet your needs and theirs. Reduce the pain points of the process while improving the workflow.
Learn More » Tap here.
Add-Ons
Everyone has different needs. Add features to your account to help you achieve your goals: more listings, concierge service, content creation, advertising, PR, influencer management, and more.
Learn More » Tap here.
Entertainment Creators
Discover best practices, simple tools, effective workflows, and other helpful processes that will exponentially improve your HOLLYFY experience.
Create a Showcase Page
Creating a showcase page has 3 (three) straightforward sections: Overview, Listings (integration opportunities), and Target Audience.
Learn More » Tap here.
Listings (Integration Opportunities)
Optimize your listings to attract more relevant matches. Discover best practices that lead to more effective brand integrations: choosing type of integration, estimating price, and more.
Learn More » Tap here.
Negotiating
How to assess the value of a brand integration, structure payments, manage relationships and get the most out of a deal.
Learn More » Tap here.
Payment Processing
How to align payments with advertisers that meet your needs and theirs. Reduce the pain points of the process while improving the workflow.
Learn More » Tap here.
Add-Ons
Everyone has different needs. Add features to your account to help you achieve your goals: more listings, concierge service, content creation, advertising, PR, influencer management, and more.
Learn More » Tap here.
HOLLYFY
Search, ShortList, Connect & Work Smart.
discover
Find collaboration partners for your advertising or production needs.
Define
Negotiate terms of the deal, timing, expectations and payments.
Refine
Optimize your Showcase Page and listings to better achieve your goals.
collaborate
Connect with other members. ShortList their page or listings. Send messages.
Included for FREE
Helpful Features
Suggested Opportunities
Login weekly to receive matches based on your Showcase Page, listings and audience settings. Reach out to your matches and begin a branded entertainment partnership.
Prospects
Similar to suggested opportunities and matches; prospects give you an insight on the engagement of your showcase page. This can be a helpful tool when looking for potential business arrangements.
PRIVATE MESSAGING
We realize not everyone want to share their personal contact information right away. That’s why we provide private messaging between users. Once you’ve established a working relationship, feel free to communicate outside HOLLYFY. Or, keep it all here.
NOTIFICATIONS
Updates about matches, opportunities, interested connections, and other notifications will help you stay up to speed even when you’re not logged in. Be sure to keep your email address up-to-date.
Need Help?
Use HOLLYFY helpbot.
Have questions? Need help getting started? Want to know how HOLLYFY works? Find answers to many common questions using our chatbot on Messenger powered by ChatFuel.
FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.
What brands are allowed on HOLLYFY?
Almost all types of widely enjoyed brands are allowed on HOLLYFY.
Everything from automotive, beverages, restaurants, apparel, electronics, furniture, food, candy, retail stores, banks, grocery, e-commerce, apps, websites, toys, tools, hardware, equipment, and more.
What is branded entertainment?
Branded entertainment is quite simply entertainment productions using real world brands as part of their productions, storyline, scenes, set design, props, dialogue, song lyrics, and more.
It is the evolution of content creation and advertising.
Instead of the complex system where skippable commercials interrupt your favorite entertainment, brands simply live inside of the entertainment. Which means, as a viewer, you’ll have more realism in scenes and less need to take a commercial break.
Advertisers win by getting featured in front of an attentive audience.
Entertainment creators win by having ad budgets allocated more to the production (and less to middle-men).
What entertainment is allowed on HOLLYFY?
Almost all types of widely enjoyed entertainment is allowed on HOLLYFY.
Everything from movies, streaming TV shows, video games, music videos, song lyrics, Instagram, YouTube, Facebook, LinkedIn, Snapchat, blogs, and more.
We do restrict ratings of entertainment however.
For more information, review our Terms of Use.
How do I determine the price of a listing?
Listing price is often best determined by the context of the brand integration (eg/ prominence, screentime, how it’s used, how integral it is to the scene/story, etc) as well as, the size and demographics of the projected audience.
Many deals start with a security deposit (about 10% of total).
Then, disbursements are made after each review round (typically 10% of total per review round).
Finally, the remainder is disbursed after the content is aired (published).
Sometimes, bonus incentives are offered if the integration exceeds projections. Such as, projected audience size ended up being larger than anticipated…or, brand received more sales than anticipated…or, brand achieved more press coverage than anticipated.
Structure a model that works for your partnership.
