Return on Ad Spend (RoAS)
Analysis of exposure and estimated value of product placement.
Lacoste got nearly two minutes of screen time in THE SUICIDE SQUAD with an average Qexp of 29%.
To date, THE SUICIDE SQUAD has been watched by over 70 million viewers. Factoring Lacoste’s screen time, Qexp, the viewership of the movie, and the cost of advertising on US TV, our colleagues at Concave Brand Tracking value this product placement at $2.4 million dollars.
Hi-C got three seconds of subtle exposure with its logo visible in RED NOTICE. This equated to a quality of exposure (Qexp) of 40%.
To date, RED NOTICE has been viewed over 189 million times. Factoring Hi-C’s screen time, Qexp, the viewership of the movie, and the cost of advertising on US TV, our colleagues at Concave Brand Tracking value this product placement at $218,000.
Join our Partner Program
Analytics firms, agencies, anaylsts, specialists, SMEs, PR experts, marketers, producers…and more. Become an authorized partner with HOLLYFY. We all rise when we work together.
Authorized partners recommended!
We Make it Easy
Data + Humans = Results
How can we help?
How It Works
Easy. We do the work for you and check-in regularly.
- Align w/ your marketing goals
- Define integration objectives
- Share requirements & assets
- Establish timeline
- Duration: ~1 week
- Query databases
- Source relevant partners
- Make connections
- Acquire agreements
- Duration: ~2-3 weeks
- Fund Integrations
- Manage schedule, budget, requirements, & deliverables
- Coordinate day-to-day
- Duration: ~3-6 weeks
- Sales conversions
- Site traffic
- Brand impressions
- Duration: ~1-2 weeks
Specialists leverage big data queries to meet your goals.
Human oversight + machine learning.
- Query big data to find relevant matches
- Coordinate with potential partners
- Secure integration agreements
- OKRs (objectives and key results)
Boost brand awareness for ad campaigns, sales consideration, marketing objectives and your marketing goals.
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilities and general knowledge…visit our help center.
What do 'Specialists' do?
What do Specialists do?
Specialists query our databases and third-party databases to find matches for you. They also design and implement complex models that align media deployments to your sales cylces (additional webhooks & APIs may be required).
How do I prepare for my call?
Our favorite quote:
“If you fail to plan, you are planning to fail.”
We realize the first meeting is a discovery meeting and simply testing the waters. That said, we also believe in transparency and efficiency. Below is an initial list of items which will eventually need to be discussed. In time.
Whenever you’re ready.
Maximize outcomes with this checklist:
- Objectives & Key Results (OKRs)
- Key stakeholders
- Quarterly / Annual budget
- Historic monthly media spending (past 3 years) with quarterly snapshots.
- Historic monthly sales (past 3 years) with quarterly snapshots.
- Contracts: RFP, NDAs, MSAs, SOWs, LOI, LOE, Service Agreement, Performance Contract, Non-Compete, Indemnity Agreement, Trademark License Agreement, FTC Compliance, requisites, guardrails, … to each their own.
Types of brands you work with?
Typically with annual media budgets in excess of $1 million.
Depending on bandwidth, we selectively take on SMB brands with lower media budgets but innovative market positions.
What is a typical budget?
We often take on a variety of clients with annual budgets between $1 million – $7 million who have innovative offerings.
Program structures are typically annual AOR (Agency of Record) with multi-year engagements receiving a discounted rate and quarterly projects incurring a slight upcharge.
Types of content creators?
Musicians, record labels, production studios, talent agencies, influencers, movie studios, television studios, indies, video games, podcasts, blogs, and more.
We even handle media budgets for entertainment marketing.
We tend to focus on annual media budgets in excess of $500k. But, depending on bandwidth enjoy innovative entertainment offerings.
How do you measure success?
Brand Impressions: CCPM (Complete Cost per Mille…thousand views)
Return on Marketing Investment (ROMI), and Customer Satisfaction.
Return on Advertising Spend (ROAS)… the amount of revenue a company receives for every dollar spent on an advertising source. This is a gauge of the effectiveness of advertising campaigns. The higher your return, the more effective the ad source.
Key Performance Indicators (KPIs): Capital Expenditures by Marketing Channel
Break down KPIs by month, quarter and year. Enrich data and cross-reference it against past performance.
Customer Life-Time Values (CLTV).
Customer Retention Rates.
Pipeline growth and acceleration.
Sales cycles, brand awareness, purchase intent, cohorts, and likely threats.