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Helping clients navigate and progress in a world of change. What are your objectives, goals, key results, areas-of-interest, contact info, & other details.
How It Works
Easy. We walk you through it and check-in regularly.
- Align w/ your marketing goals
- Define campaign objectives
- Share requirements & assets
- Establish timeline
- Duration: ~2 weeks
- Price: TBD*
- Determine resourcing requirements
- Source range of partner options which meet target market demographics
- Access data lakes
- Duration: ~2-3 weeks
- Price: TBD*
- Select/prioritize deployment scenarios
- Negotiate w/ partners: time, budget, considerations, requirements
- Duration: ~3-6 weeks
- Price: TBD*
- Deploy numerous pieces of overlapping branded content
- Parallel deployments assist magnitude amplification
- Duration: ~2-3 months
- Price: TBD*
Schedule Demand for your Brand
Strategic brand boosts can align with ad campaigns, marketing objectives and your sales goals.
Flywheel Brand Building
Dedicated teams empowered by next-generation marketing software. Think: human touch paired with machine learning.
- Multivariate media sequencing
- SME (subject matter experts) team
- Content assessment and creation
- Quantitative & KPI analysis
- Quarterly OKRs (objective and key results)
Return on Ad Spend (RoAS)
Analysis of exposure and estimated value of product placement.
Lacoste got nearly two minutes of screen time in THE SUICIDE SQUAD with an average Qexp of 29%.
To date, THE SUICIDE SQUAD has been watched by over 70 million viewers. Factoring Lacoste’s screen time, Qexp, the viewership of the movie, and the cost of advertising on US TV, our colleagues at Concave Brand Tracking value this product placement at $2.4 million dollars.
Hi-C got three seconds of subtle exposure with its logo visible in RED NOTICE. This equated to a quality of exposure (Qexp) of 40%.
To date, RED NOTICE has been viewed over 189 million times. Factoring Hi-C’s screen time, Qexp, the viewership of the movie, and the cost of advertising on US TV, our colleagues at Concave Brand Tracking value this product placement at $218,000.
Join our Partner Program
Let’s work together. We share our expertise, you share yours…clients benefit. Freelancers, agencies, anaylsts, SMEs, PR experts, marketers, producers…and more. We all rise when we work together.
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.
How do I prepare for my call with HOLLYFY?
Our favorite quote:
“If you fail to plan, you are planning to fail.”
We realize the first meeting is a discovery meeting and simply testing the waters. That said, we also believe in transparency and efficiency. Below is an initial list of items which will eventually need to be discussed. In time.
Whenever you’re ready.
Maximize outcomes with this checklist:
- Objectives & Key Results (OKRs)
- Key stakeholders
- Quarterly / Annual budget
- Historic monthly media spending (past 3 years) with quarterly snapshots.
- Historic monthly sales (past 3 years) with quarterly snapshots.
- Contracts: RFP, NDAs, MSAs, SOWs, LOI, LOE, Service Agreement, Performance Contract, Non-Compete, Indemnity Agreement, Trademark License Agreement, FTC Compliance, requisites, guardrails, … to each their own.
What types of brands do you work with?
Typically with annual media budgets in excess of $1 million.
Depending on bandwidth, we selectively take on SMB brands with lower media budgets but innovative market positions.
How do you measure success?
Brand Impressions: CPM (Cost per Mille…thousand views)
Return on Marketing Investment (ROMI), and Customer Satisfaction.
Return on Advertising Spend (ROAS)… the amount of revenue a company receives for every dollar spent on an advertising source. This is a gauge of the effectiveness of advertising campaigns. The higher your return, the more effective the ad source.
Key Performance Indicators (KPIs): Capital Expenditures by Marketing Channel
Break down KPIs by month, quarter and year. Enrich data and cross-reference it against past performance.
Customer Life-Time Values (CLTV).
Customer Retention Rates.
Pipeline growth and acceleration.
Sales cycles, brand awareness, purchase intent, cohorts, and likely threats.
What is a typical budget?
We often take on a variety of clients with annual budgets between $1 million – $7 million who have innovative offerings.
Program structures are typically annual AOR (Agency of Record) with multi-year engagements receiving a discounted rate and quarterly projects incurring a slight upcharge.
What types of entertainment do you work with?
Music, talent agencies, influencers, movie studios, television studios, video games, podcasts, blogs, and more.
We also handle media budgets for entertainment marketing.
Similar to brands, we tend to focus on annual budgets in excess of $1 million. But, depending on bandwidth enjoy innovative entertainment offerings.
What are 'Quant Analysts'?
What do Quantitative Analysts do?
Quantitative analysts design and implement complex models that align media deployments to sales cylces.
Similar to Wall Street quants, they’re considered the ‘Rocket Scientists’ of probability and deterministic machine learning models.
Quants who work directly with media buyers, provide them with pricing or trading tools, are often referred to as “front-office” quants.
“Back office,” quants build, test, validate the models, conduct research, and create new deployment strategies. For media management, the work is focused on risk management, budget efficacy, attribution, sales cycles causal linking, and long-term, predictive algorithmic modeling.
Where do Quant Analysts usually work?
Quantitative analyst positions are found almost exclusively in major financial centers with trading operations. In the United States, that would be New York and Chicago, and areas where hedge funds tend to cluster, such as Boston, Massachusetts and Stamford, Connecticut. They are usually seen primarily in investment banks and hedge funds.