MARKETING SOLUTIONS › PRODUCT PLACEMENT › Music
Get Music Videos or Song Lyrics to Feature your Brand
Our All-in-One Collaboration Platform streamlines product placement in music videos and song lyrics. Search, invite, make offers & transact.
Need help? Managed Service ›
Music Videos and Song Lyrics
Amplify your brand awareness
Increase brand awareness with loyal fans inside music videos and song lyrics.
Brand Perception
Modify and harness brand perception by promoting your brand inside the scenes of music videos and song lyrics.
Music Videos
Increase brand affinity by leveraging the influence that music videos provide for your brand clout.
Brand Relevance
When musicians feature your brand, the better chance you have of increasing your relevance within your target audience.
Consideration
Music videos and song lyrics have propelled brands into consideration for decades. When deciding what products to purchase, consumers will often default to what they perceive as popular.
Talk Value
The holy grail of marketing strategy. Integrating your brand inside music videos and song lyrics gives people something to talk about…and that drives sales.
Leverage across Adverts
Use brand integration in your other advertising campaigns as a point of difference in the marketplace.
Step-By-Step Guide
Launch a page with listings
Step 1:
Sign Up
Create an account on the HOLLYFY platform to get started.
Step 2:
Launch a Showcase Page
Since this page will showcase your brand to the community, you’ll want to add your brand’s logo, brand name, basic info and more.
Step 3:
Create Listings
A listing explains what type of partnership you’re interested in. Want to get your brand into a music video? Create a listing that explains that.
Step 4:
Start Connecting with Musicians
Once you’ve launched your page with a listing geared towards musicians, we’ll start matching you with musicians on the platform. When you see one you like, you can get the partnership started!
For more info about creating a page and listings, go to the Setup Guide ›
Need help? Managed Service ›
Music Genres
Select music genres that appeal to your target market.
Hip Hop Music
Hip hop is more than a genre: it’s a cultural movement sweeping up music, poetry, dance, art, fashion, and political philosophy. A lot of people use rap and hip-hop synonymously. For the most part, hip-hop was defined and embraced by young, urban, working-class African-Americans. While the origins of hip-hop popularity started in America during the 1980s, it has since evolved and spread globally into the cultural zeitgeist influencing trends worldwide.
Brand integrations: Apparel, automotive, electronics, restaurants, beverages, jewelry, food, retail stores, websites/apps, hotels, travel, beauty, furniture, business services, non-profits, sporting goods, household supplies, tools,…
Examples: Drake, Kanye West, Khalid, Post Malone, Travis Scott, Migos, Beyoncé, Kendrick Lamar, Lil Wayne, Lil Nas X, …
Country Music
Country music is defined as “a style and genre of largely string-accompanied American popular music having roots in the folk music of the Southeast and cowboy music of the West, usually vocalized, generally simple in form and harmony, and typified by romantic or melancholy ballads accompanied by acoustic or electric instruments.
Brand integrations: Apparel, automotive, beverages, tools, lawn/garden, electronics, food, restaurants, home decor, websites/apps, hotels, travel, health, beauty, retail stores, household appliances, furniture, business services, non-profits, finance, household supplies, utilities,…
Examples: Luke Combs, Dan + Shay, Kane Brown, Thomas Rhett, Florida Georgia Line, Chris Stapleton, Maren Morris, Jason Aldean, Luke Bryan,…
EDM / Dance Music
Electronic dance music (also known as EDM, dance music, club music, or simply dance) is a set of percussive electronic music genres produced primarily for dance-based entertainment environments, such as nightclubs. This genre possesses massive popularity amongst people in their late teens and 20s.
Brand integrations: Apparel, electronics, nightclubs, beverages, websites/apps, hotels, travel, beauty, food, retail stores, non-profits, software,…
Examples: Marshmello, Martin Garrix, Hardwell, Diplo, Steve Aoki, The Chainsmokers, Zedd, Afrojack, R3HAB, Don Diablo, Kaskade…
Rock Music
Rock music is a broad genre of popular music that originated as “rock and roll” in the United States. It often borrows from other musical and cultural forms. It is certainly arguable that by the end of the 20th century rock was the world’s dominant form of popular music. Originating in the United States in the 1950s, it spread to other English-speaking countries and across Europe in the ’60s, and by the ’90s its impact was obvious globally (if in many different local guises). Rock’s commercial importance was by then reflected in the organization of the multinational recording industry, in the sales racks of international record retailers, and in the playlist policies of music radio and television.
Brand integrations: Apparel, beverages, automotive, electronics, restaurants, jewelry, food, retail stores, websites/apps, hotels, travel, beauty, furniture, business services, non-profits, finance, household supplies, tools,…
Examples: Panic at the Disco, Imagine Dragons, Greta Van Fleet, Dirty Honey, PVRIS, Twenty One Pilots, Ghost, Cherry Glazerr, Sunflower Bean,…
Comedy Performances
Comedy encompasses professional entertainment consisting of jokes and satirical sketches, intended to make an audience laugh. Similar to other music genres, comedy can be performed live, on-stage (stand up comedy) or on streaming services such as Spotify or podcasts.
Brand integrations: Food, beverages, apparel, home decor, hotels, travel, websites/apps, household appliances, household supplies, restaurants, personal services, home services, utilities, retail stores…
Examples: Kevin Hart, Jim Gaffigan, Jeff Dunham, Amy Schumer, Ricky Gervais, Dane Cook, Dave Chappelle, Bill Burr,…
Pop Music
Pop music is the genre of popular music that produces the most hits. Songs that become hits almost always share certain features which are sometimes called the pop-music formula. This includes a good rhythm, a catchy melody, and are easy to remember and sing along with. They usually include a chorus which is repeated several times and two or more verses. Most pop songs are between two and five minutes long, and the lyrics are usually about the joys and problems of love and relationships.
Brand integrations: Apparel, electronics, restaurants, beverages, home decor, websites/apps, hotels, travel, health, beauty, food, retail stores, automotive, household appliances, furniture, business services, non-profits, finance, household supplies, utilities, tools, lawn/garden…
Examples: Taylor Swift, Billie Eilish, Justin Beiber, Ariana Grande, Shawn Mendes, Lady Gaga, John Legend, Selena Gomez,…
Folk Music
Modern Folk Music is the folk music of these times. Of course, there are many different types of folk music each originating from local areas and people… Scottish folk music, Irish folk music, Viking folk music, Americana folk music,… and many other types of music have mixed in with the Folky sound. Modern folk music is really influenced by both traditional folk and punk, with many folk artists blending the rawness of punk with acoustic and electric guitars yet maintaining folk orientated lyrics.
Brand integrations: Beverages, snack food, food, apparel, instruments, travel, restaurants, electronics, websites/apps, lawn & garden, sporting goods, tools, home decor, furniture, …
Examples: Mumford & Sons, Bon Iver, The Lumineers, Iron & Wine, Beirut, Sufjan Stevens, Kings of Convenience, Ruston Kelly, José González, Belle and Sebastian…
K-Pop music
K-pop (케이팝) is a genre of popular music originating in South Korea. While the modern form of K-pop can be traced back to the early 90s, the term itself has been popularized since the 2000s, replacing the term Gayo, which also refers to domestic pop music in South Korea.
Brand integrations: Apparel, restaurants, beverages, electronics, furniture, home decor, hotels, travel, websites/apps, health, beauty, food, retail stores, business services, finance, insurance, …
Examples: BTS, Blackpink, Red Velvet, Exo, SuperM, MONSTA X, Itzy, J-Hope, NCT 127, Seventeen, Stray Kids, Pinkfong,…
Get your Brand Featured in Music Videos
Connecting with musicians and record labels has never been easier. Machine learning matchmaking helps align relevant advertisers with relevant productions. It all starts by creating a showcase page for your brand on HOLLYFY. In your page are the key attributes to help you meet your marketing goals: Overview, Listings & Target Audience. You can also search for entertainment opportunities, ShortList your favorites and get served up recommendations.
In addition to our smart, self-service platform you can also choose concierge service to have a personal assistant reach out to musicians and other entertainment creators not currently on HOLLYFY. We’re making marketing, media and entertainment production easier than ever.
Recording labels: Hip Hop, Rap, Country, Pop, EDM, Folk, Rock and more…
How Musicians Feature Brands
Lyrics, Music Videos, Concerts
From wearing apparel in music videos, mentions in song lyrics, showcasing electronics… music increase word-of-mouth and boosts sales. This all starts by creating a simple, yet powerful listing.
Mentioned in Lyrics
Musician mentions brand name inside their song lyrics is an easy way to exponentially amplify brand relevance.
Visual of Product
Placing products, apparel, and objects inside scenes of music videos amplifies brand relevance and awareness.
Amplify on Social
Social media amplification on partners feed helps garner more views and generates traffic for both the brand and the musicians.
Featured in Music Video
Storyline integration is weaving a brand’s message into the theme of the music video. Brand is often integral.
Signage
On-screen signage can be a poster, billboard, storefront or vending machine with brand identity and message.
Concert Tie-in
Concert partnerships can drive engagement with ticket promotions, giveaways, booths, radio promotions, social promos, & more.
Get Matched
Musicians Relevant to your Brand
Machine learning helps align your brand with the musicians and entertainment productions who want to feature your product, storefront, location, service, etc inside their content. This helps your brand fit seamlessly into the storyline.
How to Start
Get your Brand Featured in Music Videos
Connecting with musicians is easier than ever. Simply follow these helpful hints to make the most out of your HOLLYFY experience.
1) Login weekly to your HOLLYFY account.
2) Keep your listings up-to-date.
3) ShortList (favorite) musicians and entertainment productions.
Access Email Contacts
Search for business email addresses of people working in marketing, advertising, entertainment and media. Over 35 million+
Managed Service
Want us to do the work for you? Get dedicated SMEs (Subject Matter Experts) who will work with you to coordinate brand integrations. Learn More ›
Need assistance?
Have managed service do the work for you.
FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.
Who can be an advertiser?
Got a brand name. You're an advertiser.
It’s easy to use HOLLYFY for advertising. Simply launch your showcase page with listings.
Apparel, automotive, beverages, restaurants, CPG (consumer package goods), electronics, sporting goods, e-commerce, jewelry and more are just a few of the brands that have already shared on HOLLYFY.
Marketers & advertisers in numerous industry verticals find branded entertainment a net benefit to drive sales.
Budget range on listings?
Budget range is important.
This helps creators map their audience size/demographics to your marketing goals.
The budget and amount you spend on your integration is completely up to you. To help you decide, use audience size, engagement metrics and demographics to rationalize fair pricing. (eg/ demographics + engagement + size = more budget).
Think of it like buying a house.
Understanding basic budget parameters leads to reaching objectives faster.
Cost of doing business?
Startups and new brands; try Basic (free) plan to get familiar.
Managing established brands, multiple brands (or, you're a power user) upgrade to a professional or enterprise account for more features.
Membership settings (in Account Settings).
What about small businesses?
We've helped thousands of small businesses increase brand awareness.
Less complicated and more effective than traditional advertising.
Start by collaborating with influencers who will feature your brand in and drive engagement (to your website/e-commerce, social accounts, Amazon purchases, or storefronts)
If you need help, try our Managed Service program.
What is required?
We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they're working with, and how to contact each other.
Requirements:
• Profile info
• Email
• Showcase Page with Listings
• Agreement to Terms-of-Use
Suggested (recommended)
• Two-factor authentication
• Phone
• Payment methods
• Profile picture
Ready to get started?
Get your brand featured in entertainment scenes.
