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Get Video Games to Feature your Brand

Collaborate with Game Creators

video game product placement yields brand impressions

Advantages of Product Placement in Video Games

Product placement in video games can be an effective marketing strategy with several advantages, whether you’re a brand looking to promote your products or a show creator seeking additional revenue streams. Here are some key advantages:

    Increased Brand Visibility

    Feature your product in a upcoming video games for millions of impressions, views, and brand visibility.

    Targeted Audience

    Select video games aligned with your target demographic for higher conversion potential.

    Subliminal Messaging

    Video games have a unique ability to link products with emotions and lifestyle, influencing viewer perceptions.

    Credibility & Authenticity

    Video games endorsements boost brand credibility, authenticity and drives product adoption among fans.

    Extended Exposure

    Video games offer enduring exposure for your brand compared to traditional ads.

    Engagement

    Video games spark viewer discussions, boosting brand engagement and presence on social media.

    Mutually Beneficial Partnerships

    Collaboration enables brands to shine, artists to thrive and viewers to engage.

    Creative Storytelling

    Video games blend storytelling with seamless product integration for memorable narratives.

      It’s important to execute product placement in video games strategically to feel organic and not disrupt the viewer’s experience. Transparency is also crucial; viewers should be aware that it’s a paid promotion. Moreover, legal and contractual considerations need to be addressed to protect both the brand and the artists involved.
      Console video game

      Console

      Online video game icon

      Online Games

      Mobile video game icon

      Mobile

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      Computer

      Get Matched
      with Video Games

      Blending personalization and matching algorithms we align your brand with game creators (and other content creators) who want to feature your product, storefront, location, service, signage, etc inside their content.

      influencer marketing hub
      How to Get Started
      Create an Official Page

      Represent your brand or content creation with: target audience and desired partners.

      Start Collaborating

      Make offers, send messages, start projects, shortlist favorites and complete transactions.

      Launch Partnership

      After content creators and advertisers complete a project watch the engagement skyrocket.

      How Video Games Feature Brands

      Featuring products in games, characters in restaurants, wearing apparel or exclusive loot drops… video games increase word-of-mouth and boost sales amongst players. This all starts by creating a simple, yet powerful listing.

      Character dialogue icon

      Mentioned by Character

      Character(s) mention your brand name in-game scenes.

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      Visual of Product

      Product placement in scene(s) or used by characters scene(s).

      Signage

      Posters, billboards, neon signs, embedded ads, vending machines, murals, posters, artwork..

      storyline integration icon

      Sponsored by:

      Title cards before, during or after game play. Storyline integration.

      storefront icon

      Locations

      Scene(s) set in a restaurant, hotel, retail shop, grocery store convenience stores, etc.

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      Social

      Image / video posted on the official video game page.

      Popular Features
      Escrow Service
      Escrow Service

      Funds are held until both parties mark the project as complete.

      Project Management
      Project Management

      Assign tasks, set dates, manage workflow to stay on schedule.

      Payment security
      Payment Security

      Enterprise grade payment security enabled by Stripe API.

      Messaging widget
      Messaging

      Direct message page admins to negotiate and start collaboration.

      FAQ

      Your questions answered

      For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.

      Do it for me

      HOLLYFY’s managed service works with you to engage with content creators, coordinate brand integrations, report on status, manage payments, and achieve positive results.

      We can even reach out to content creators on your behalf; freeing up time for you to work on other initiatives.

      Specialists make the process easy!

      Managed Service ›

      What's a 'Budget Range'?

      Budget range is important.

      This helps creators map their audience size/demographics to your marketing goals.

      The budget and amount you spend on your integration is completely up to you. To help you decide, use audience size, engagement metrics and demographics to rationalize fair pricing. (eg/ demographics + engagement + size = more budget).

      Think of it like buying a car.

      Understanding basic budget parameters leads to reaching objectives faster.

      Do-It-Yourself plans?

      Signing up for HOLLYFY is easy.

      Plans come with enhanced workflows, offer & proposal tools, task management, encrypted transactions, chat, support, security, and more.

      Influencer Plans

      Provides influencers (Instagram, TikTok, YouTube, LinkedIn, X, and more) with powerful AI matchmaking to sync up with advertisers. Based on the amount of followers you’ll get recommended​ a suite of transaction tools.

      Content Creator Plans

      Provides content creators (music, movies, TV shows, video games, podcasts and blogs) with powerful AI matchmaking to sync up with advertisers. Based on the amount of your audience size (average viewers) you’ll get recommended a suite of transaction tools.

      Advertiser Plans

      Provides marketers with powerful AI matchmaking to sync up with content creators & influencers. Based on your average budget you’ll get recommended a suite of transaction tools.

      Agency Plans

      Manage multiple brands, content creators, or influencers. Plan comes with all transaction tools but with the ability to manage many more entities.

      Helping small businesses

      We've helped thousands of small businesses increase brand awareness.

      We can even help on other advertising.

      Start by collaborating with influencers who will feature your brand in and drive engagement (to your website/e-commerce, social accounts, Amazon purchases, or storefronts)

      If you need help, try our Managed Service plan.

      Small Business promo codes:

      Email support@hollyfy.com, subject line: SMB promo codes to receive discount codes

      What is required?

      We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they're working with, and how to contact each other.

      Requirements:
      • Create an account
      • Showcase Page
      • Listings
      • Target Market (Audience)

      Suggested (recommended)
      • Images (header, thumbnail)
      • Two-factor authentication
      • Phone
      • Payment methods

      Advertising Services

      SEM/PPC, ad campaigns, email marketing, website development & more.

      HOLLYFY
      Collaboration Platform
      for Content Creators & Advertisers
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