HOW TO:
Create Listings
on your brand’s showcase page
EXAMPLE:
Type of Entertainment an Advertisers Wants
How it Works
Attract entertainment productions and influencers who align with your marketing objectives and can amplify brand awareness to attentive audiences.
On your showcase page, go to ‘Listings‘ section…then tap the ‘Create Listing‘ button.
Select the Type of Entertainment
Music, social media influencer, TV show, movie, podcast, video game, blog, & more.
Choose Genre
Drama, comedy, action/adventure, thriller, documentary, country music, hip-hop music, rock music, pop music, EDM, role-playing game, racing game…
Influencers: choose social media platform. Tik Tok, Instagram, YouTube, blog, podcast… and, more.
Integration Type
How Brand is Featured (Type of Integration): Storyline integration, character dialogue, used by characters, on-screen signage, foreground placement, and more…
Scroll down for more
Budget Range
Set any budget range you’d like (or, choose Contact Agent).
FYI, providing a budget range accelerates deal flow.
General rule-of-thumb: audience size + prominence + screentime = higher price.
Available Products
Will you send products or reimburse the entertainment creator.
Storyline Integration
Seamless brand integration inside the entertainment content designed specifically for the brand. Storyline integration is the weaving of a brand into the existing plot/storyline of film, TV show, video game, music video or social influencer content.
Brand is Essential to the Plot
Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.
Contextual Relevance
Create an emotional connection that you can’t get with interruptive adverts or legacy advertising media.
Brand Used by Principal Cast
Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene...the list is endless.
If the principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot.
Brand Used by Secondary Cast
Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value.
This is slightly different than storyline integration because it may not be relevant to the overall plot.
Foreground Placement
Branded foreground placement happens when objects are recognizeable within the composition of the shot. They are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other elements in the scene.
Background Placement
Branded background placement occur when recognizeable brands are placed within the composition of the shot, but often further from the camera. These tend to be larger objects.
Visual Integration
Brand name or product is recognizeable and often integrates seamlessly into the composition of a scene. These integrations allow set designers and art directors to stage every scene with realistic products (rather than generic products).
Audio Integration
Brand mentions. These allow screenwriters to integration into character dialogue. Brand (or product name) can be mentioned by a variety of characters.
Mention by Principal Cast
Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of the primary characters.
While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.
Mention by Secondary Cast
Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.
Mention by Narrator
Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.
Signage, posters, or billboards
Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene.
In modern society, numerous types of branded signage occurs. (eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,... the list is endless.)
These naturally occurring advertisements can be a source of revenue for a scene.
"Sponsored by..."
Title screens. These intro/exit screens can include supplemental marketing sponsorship funding.
Embedded Commercials
Similar to linear or streaming TV commercials, embedded commercials can occupy either a full screen takeover for set period of time or...a commercial that plays in the scene while other action occurs.
One of the primary differences compared to traditional TV commercials, is that these are embedded into the content and lasts the lifetime of the content. Which means views increase overtime versus a the fleeting :30 seconds of traditional media buys.
Signage
Posters, billboards, bus stops, murals, table tents, artwork,... Even, embedded TV commercials, videos, pre-rolls, title screens, sponsor screens.
Learn More
Need Help?
Hire our teams of subject matter experts to source and oversee your product placement, influencer marketing, brand integration, advertising, and branded entertainment objectives.
Fractional Ad Talent
Big agency talent without the big agency fees. Access top advertising talent to help your brand solve problems.
Contact Info
Over 35 million+ contact details of people working in marketing, advertising, entertainment and media.
Need Assistance?
Have managed service do the work for you.
FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.
Do the work for me
HOLLYFY’s managed service works with you to engage with content creators, coordinate integrations, report on status, achieve positive results.
We can even reach out to content creators on your behalf; freeing up time for you to work on other initiatives.
Specialists make the process easy!
What's a 'Budget Range'?
Budget range is important.
This helps creators map their audience size/demographics to your marketing goals.
The budget and amount you spend on your integration is completely up to you. To help you decide, use audience size, engagement metrics and demographics to rationalize fair pricing. (eg/ demographics + engagement + size = more budget).
Think of it like buying a house.
Understanding basic budget parameters leads to reaching objectives faster.
Choose a plan
Signing up for HOLLYFY is easy.
Basic plan (free): startups, entry brands...
Professional plan: Mid-size brands, SMBs, regional ad agencies,...
Enterprise plan: National/International brands, large ad agencies, Fortune 500 companies, managing multiple brands,...
Helping small businesses
We've helped thousands of small businesses increase brand awareness.
Less complicated and more effective than traditional advertising.
Start by collaborating with influencers who will feature your brand in and drive engagement (to your website/e-commerce, social accounts, Amazon purchases, or storefronts)
If you need help, try our Managed Service plan.
Small Business promo codes:
Email smb@hollyfy.com, subject line: SMB promo codes to receive discount codes
What is required?
Got a brand name. You're an advertiser.
Apparel, automotive, beverages, restaurants, CPG (consumer package goods), electronics, sporting goods, e-commerce, jewelry and many, many more... are just a few of the brands that have already shared on HOLLYFY.
Marketers & advertisers in numerous industry verticals find branded entertainment a net benefit to drive sales.
We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they're working with, and how to contact each other.
Requirements:
• Create an account (professional profile info)
• Showcase Page with Listings
• Agreement to Terms-of-Service
Suggested (recommended)
• Two-factor authentication
• Phone
• Payment methods
• Images (header, thumbnail)
