HOW TO:

Create Listings

on your entertainment page.

Listing (music video)

How it Works

Attract the types of brands already in your script, character dialogue, lyrics, scenes, and set design. Listings help match your content with relevant advertisers.

Choose Types of Products, Locations or Services in Scenes

Apparel & accessories, furniture, consumer packaged goods, beverages, sporting goods, restaurants, hotels, electronic devices, apps/websites, home decor, jewelry, cafes, retail stores, snack food, toys & games, and more…

Price

How much will it cost. Set any price you’d like (or, choose Contact Agent).
FYI, Adding a price accelerates deal flow.

General rule-of-thumb: audience size + prominence + screentime = higher price. (Be reasonable and you’ll get more offers)

Integration Type

How brand is Featured (Type of Integration): Storyline integration, character dialogue, used by characters, on-screen signage, foreground placement, and others…

Scroll down for more

Products Requested

Have products sent, reimbursed, or none needed.

Types of Integrations

How brand is featured inside the content.

Storyline Integration

Seamless brand integration inside the entertainment content designed specifically for the brand. Storyline integration is the weaving of a brand into the existing plot/storyline of film, TV show, video game, music video or social influencer content.

Brand is Essential to the Plot

Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.

Contextual Relevance

Create an emotional connection that you can’t get with interruptive adverts or legacy advertising media. 

Brand Used by Principal Cast

Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene...the list is endless. 

If the principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot. 

Brand Used by Secondary Cast

Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value. 

This is slightly different than storyline integration because it may not be relevant to the overall plot. 

Foreground Placement

Branded foreground placement happens when objects are recognizeable within the composition of the shot. They are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other elements in the scene.

Learn more about cinematography tips ›

Background Placement

Branded background placement occur when recognizeable brands are placed within the composition of the shot, but often further from the camera. These tend to be larger objects.

Learn more about cinematography tips ›

Visual Integration

Brand name or product is recognizeable and often integrates seamlessly into the composition of a scene. These integrations allow set designers and art directors to stage every scene with realistic products (rather than generic products).

Audio Integration

Brand mentions. These allow screenwriters to integration into character dialogue. Brand (or product name) can be mentioned by a variety of characters.

Mention by Principal Cast

Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of the primary characters.

While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.

Mention by Secondary Cast

Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.

While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.

Mention by Narrator

Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.

While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.

Signage, posters, or billboards

Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene.

In modern society, numerous types of branded signage occurs. (eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,... the list is endless.)

These naturally occurring advertisements can be a source of revenue for a scene.

"Sponsored by..."

Title screens. These intro/exit screens can include supplemental marketing sponsorship funding.

Embedded Commercials

Similar to linear or streaming TV commercials, embedded commercials can occupy either a full screen takeover for set period of time or...a commercial that plays in the scene while other action occurs.

One of the primary differences compared to traditional TV commercials, is that these are embedded into the content and lasts the lifetime of the content. Which means views increase overtime versus a the fleeting :30 seconds of traditional media buys.

Signage

Posters, billboards, bus stops, murals, table tents, artwork,... Even, embedded TV commercials, videos, pre-rolls, title screens, sponsor screens.

Learn More
Create page (entertainment)
Launch a Showcase Page

Attract brand marketers.

 

Learn More  ›

negotiate branded entertainment deal
Negotiate Pricing

Justify the cost of your integration.

 

Learn More  ›

Getting paid from brands
Transactions

How you earn on HOLLYFY.

 

Learn More  ›

FAQ

Your questions answered

For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.

Who can be a creator?

It’s easy to become a HOLLYFY creator, and create a listings.

Musicians, influencers, filmmakers, TV shows, and video games are just a few of the productions who have launched on HOLLYFY.

How do I choose a price for my listing?

The price you charge for your integration listing is completely up to you.

General rule of thumb; use your audience size, previous engagement metrics, and audience demographics.

(FYI: more attentive viewers, higher the price).

Cost to showcase my production?

Signing up for HOLLYFY and launching your production or influencer account is easy.

Micro/nano influencers, try the Basic plan (free).

Managing larger productions, multiple content creations (or, you’re a power user) upgrade to a professional or enterprise account for more features.

Pricing Plans

Can HOLLYFY help me with setting prices?

HOLLYFY’s concierge service works with you to set your prices for better results.

You’re always responsible for your price, so concierge service makes suggestions, and you can adjust prices any time.

Learn about Concierge Service ›

What is required of creators?

We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they’re working with, and how to contact each other.

Requirements:
• Full name
• Email address
• Showcase Page with Listings
• Agreement to terms-of-use

Suggested (optional)
• Payment methods
• Two-factor authentication
• Profile picture

HOLLYFY
MediaTech Collaboration Platform
Influencer Marketing & Product Placement
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