Branded Entertainment Portal
What is branded entertainment?
Branded entertainment is a new form of advertising. It basically refers to the process of integrating an advertising message, logo, signage, product or represenation of a brand inside the storyline of the entertainment content. This type of media integration occurs in music videos, TV shows, movies, song lyrics or video games.
What is influencer marketing?
Influencer marketing is a form of marketing utilizing influential people rather than traditional advertising. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. This type of media integration occurs in social media with celebrities, athletes, respected professionals, and social influencers but can expand into professional speaking events, articles, standup comedy, journalism, etc.
What is native advertising?
Native advertising is a form of paid media advertising that is frequently adopted by publishers and content marketers. By definition, it is any paid content that is "in-feed" and is inherently non-disruptive. This type of media integration occurs across a variety of publishers like: Time Inc, Forbes, Wall Street Journal, New York Times, USA Today, as well as The Guardian and can expand into articles, blog posts, news reports, etc. It is sometimes referred to as 'Sponsored Content'.
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