HOW-TO • General
What is ‘Integration Type’?
‘Integration Type’ refers to the context in which a brand is featured in entertainment content.
Examples based on type of entertainment:
▽ Influencers
▽ Music
▽ Movies
▽ TV shows
▽ Video Games
Influencers:
Visual only
- Used by Influencer
- Image
- Signage
Text only
- Text by Influencer
- Audio only
- Mention by Influencer
- Mention by Narrator
Audio & Visual
- Used by Influencer, Mention by Influencer
- Used by Influencer, Mention by Narrator
- Image, Mention by Influencer
- Image, Mention by Narrator
- Signage, Mention by Influencer
- Signage, Mention by Narrator
Text & Visual
- Used by Influencer, Text by Influencer
- Image, Text by Influencer
- Signage, Text by Influencer
Music
Visual only (music video)
- Foreground Placement
- Background Placement
- Signage
- Used by Principal Artist
- Used by Background Artist
Audio only (lyrics)
- Lyrics by Principal Artist
- Lyrics by Background Artist
Audio & Visual
- Foreground Placement, Lyrics by Principal Artist
- Foreground Placement, Lyrics by Background Artist
- Background Placement, Lyrics by Principal Artist
- Background Placement, Lyrics by Background Artist
- Signage, Lyrics by Principal Artist
- Signage, Lyrics by Background Artist
- Used by Principal Artist, Lyrics by Principal Artist
- Used by Principal Artist, Lyrics by Background Artist
- Used by Background Artist, Lyrics by Principal Artist
- Used by Background Artist, Lyrics by Background Artist
- Live Performance
- Concert, event or appearance
Movies
Storyline
Contextually relevant
Visual only
- Used by Principal Cast
- Used by Secondary Cast
- Foreground Placement
- Background Placement
- Signage
Audio only
- Mention by Principal Cast
- Mention by Secondary Cast
Audio & Visual
- Used by Principal Cast, Mention by Principal Cast
- Used by Principal Cast, Mention by Secondary Cast
- Used by Principal Cast, Mention by Narrator
- Used by Secondary Cast, Mention by Principal Cast
- Used by Secondary Cast, Mention by Secondary Cast
- Used by Secondary Cast, Mention by Narrator
- Foreground Placement, Mention by Principal Cast
- Foreground Placement, Mention by Secondary Cast
- Foreground Placement, Mention by Narrator
- Background Placement, Mention by Principal Cast
- Background Placement, Mention by Secondary Cast
- Background Placement, Mention by Narrator
- Signage, Mention by Principal Cast
- Signage, Mention by Secondary Cast
- Signage, Mention by Narrator
TV shows
Storyline
Contextually relevant
Visual only
- Used by Principal Cast
- Used by Secondary Cast
- Foreground Placement
- Background Placement
- Signage
Audio only
- Mention by Principal Cast
- Mention by Secondary Cast
Audio & Visual
- Used by Principal Cast, Mention by Principal Cast
- Used by Principal Cast, Mention by Secondary Cast
- Used by Principal Cast, Mention by Narrator
- Used by Secondary Cast, Mention by Principal Cast
- Used by Secondary Cast, Mention by Secondary Cast
- Used by Secondary Cast, Mention by Narrator
- Foreground Placement, Mention by Principal Cast
- Foreground Placement, Mention by Secondary Cast
- Foreground Placement, Mention by Narrator
- Background Placement, Mention by Principal Cast
- Background Placement, Mention by Secondary Cast
- Background Placement, Mention by Narrator
- Signage, Mention by Principal Cast
- Signage, Mention by Secondary Cast
- Signage, Mention by Narrator
Video Games
Storyline
Contextually relevant
Visual only
- Used by Principal Character
- Used by Secondary Character
- Foreground Placement
- Background Placement
- Signage
Audio only
- Mention by Principal Character
- Mention by Secondary Character
Audio & Visual
- Used by Principal Cast, Mention by Principal Character
- Used by Principal Cast, Mention by Secondary Character
- Used by Principal Cast, Mention by Narrator
- Used by Secondary Cast, Mention by Principal Character
- Used by Secondary Cast, Mention by Secondary Character
- Used by Secondary Cast, Mention by Narrator
- Foreground Placement, Mention by Principal Character
- Foreground Placement, Mention by Secondary Character
- Foreground Placement, Mention by Narrator
- Background Placement, Mention by Principal Character
- Background Placement, Mention by Secondary Character
- Background Placement, Mention by Narrator
- Signage, Mention by Principal Character
- Signage, Mention by Secondary Character
- Signage, Mention by Narrator
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