HOW TO:
Create Listings
for Brand Integrations inside your Entertainment Content
Attract the types of brands already in your script, character dialogue, lyrics, scenes, and set design. Listings help match your entertainment with relevant brands. Improve collaboration by reducing otherwise complex negotiations into simple, upfront conversations.
How to Create a Listing
Monetize any object or dialogue in a scene.
Here are some best practices.
Choose Products in a Scene
(Set design or dialogue) Apparel & accessories, furniture, beverages, automotive, restaurants, electronics, apps/websites, cafes, storefronts, snack food, and more…
Choose Type of Integration
Prominent storyline integration, character dialogue, foreground objects, on-screen signage, background placements,… the choice is yours.
Scroll down form more details.
Choose Price
Set any price you’d like. General rule of thumb: audience size + prominence + screentime = higher price.
Add Integration Details
A brief writeup describing how the brand integration might occur gives advertisers a general idea how their brand might be perceived by the audience.
Additional Details
OPTIONAL: Some advertisers find it helpful to understand: Context, screentime, prominence and actors in the scene.
Launch
Unleash your listing out into the world. Software will begin to process and match your needs with the needs of brand marketers. Check in weekly.
Types of Integrations
Choose how a brand may be integrated in your production.
Storyline Integration
Seamless brand integration into the entertainment IP that’s designed specifically for a brand. … Storyline integration is the weaving of a brand into the existing story line of film, TV, streaming, video game, music video or social influencer production.
Brand is Essential to the Plot
Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.
Contextual Relevance
Create an emotional connection that you can’t get with traditional marketing or advertising media.
Brand Used by Principal Cast
Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene…the list is endless.
If your principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot.
Brand Used by Secondary Cast
Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value.
This is slightly different than storyline integration because it may not be relevant to the overall plot.
Foreground Placement of Brand
Branded foreground objects in a scene can also have monetary value.
These objects, within the composition of the shot, are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other things in the scene.
Background Placement of Brand
Branded background objects in a scene can have monetary value similar to foreground objects.
These objects, within the composition of the shot, are often further from the camera but still in focus. These tend to be larger objects.
Visual Integration
Brand name or product is visible, though often not the focus, and often integrates seamlessly into the context of a scene. These integrations allow set designers and art directors to stage every scene with realistic products as opposed to fake, generic products.
Audio Integration
These integrations allow screenwriters the ability to bring realism into character dialogue. Brand or product name is mentioned though often not the impetus, and should integrate seamlessly into the context of a scene.
Mention of Brand by Principal Cast
Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of your primary characters.
While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.
Mention of Brand by Secondary Cast
Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.
Mention of brand by Narrator
Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.
Posters, billboards, or other branded artwork
Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene.
In modern society, numerous types of branded signage occurs. eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,… the list is endless.
Use these naturally occurring advertisements as a source of revenue for your scene.
"Sponsored by..."
Often these are intro screens and can include supplemental marketing sponsorship funding.
Embedded Commercials
Similar to linear or streaming commercials, embedded commercials can occupy either a full screen takeover for set period of time or…a commercial that plays in the scene while other action takes place.
One of the primary differences compared to traditional commercials, is this is embedded into the content and lasts the lifetime of the video. Which means it gets viewed more overtime versus a fleeting :30 seconds.
Signage
Similar to visual integration of a product or logo, signage integration allows naturally occurring posters, billboards or other artwork to be sold. In addition, intro clips and embedded videos can be sold.
More about Monetizing
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Boosted Features
Helpful tools designed to achieve your objectives. Additional listings, page creation, proposal tokens, hint tips, and more.
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FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.
Who can be a HOLLYFY creator?
It’s easy to become a HOLLYFY creator in most areas, and it’s free to create a showcase page with listings.
Blockbuster movies, streaming TV, video games, music videos, and celebrity social media are just a few of the productions creators have shared on HOLLYFY.
How should I choose my listing’s price?
The price you charge for your integration listing is completely up to you. To help you decide, you can use your audience size, engagement and demographics (eg/ more attentive viewers, higher the price) as well as the prominence of the brand in the scene to determine a mutually beneficial price.
How much does it cost to list my production?
Signing up for HOLLYFY and listing your entertainment is FREE.
Add-on features, upgrades and transaction fees help us cover the cost of running of the business.
Can HOLLYFY help me with setting prices?
HOLLYFY’s concierge service works with you to set your prices for better results.
You’re always responsible for your price, so concierge service makes suggestions, and you can adjust prices any time.
What is required of advertisers before reserving the brand integration?
We ask everyone who uses HOLLYFY for a few pieces of information before they create with us. Advertisers need to have this info filled out before they can make an offer. This info helps make sure you know who to expect, and how to contact the advertiser.
HOLLYFY’s requirements for advertisers include:
• Full name
• Email address
• Confirmed phone number
• LinkedIn verification
• Agreement to terms of use
• Payment information
Advertisers are expected, but not required, to have a profile picture. You may also require advertisers to provide verification before reserving the brand integration.
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