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Frequently Asked Questions

Deals & Messaging

Getting Started

How do I start attracting deals?

Deals can be very easy.

Let’s start with the basics, then if you’re interested in more details check our other sections about negotiating, optimizing deal flow, attracting more deals, best practices, payment transactions, and more.

Basics of attracting deals:

Accurate target audience.
Be honest about the location, size and demographics of your target audience.

Listing details.
Be specific (but somewhat flexible) about the type of integration you’re looking for: (eg/ type of brand integration, prominence, context, screen time, price/budget.)

Make the first move.
Fortune favors the bold. Sometimes simply initiating a conversation is all it takes to make a deal come to fruition. ShortList your favorite pages and listings. Make connections. Invite colleagues. 

How do I start messaging?

Messaging on HOLLYFY is simple.

In order to start, first request to be connected.

Once you are connected you will be able to send and receive messages. Be considerate and respectful. Discuss mutually beneficial partnership propositions, terms and other branded entertainment details.

The ‘ShortList’ button sends a user a subtle nudge that you are interested in their entire showcase page or an specific listing. This is also a helpful way to begin.

 Send messages

Deals

How do I determine the price of a listing?

Listing price is often best determined by the context of the brand integration (eg/ prominence, screentime, how it’s used, how integral it is to the scene/story, etc) as well as, the size and demographics of the projected audience.

Many deals start with a security deposit (about 10% of total).
Then, disbursements are made after each review round (typically 10% of total per review round).
Finally, the remainder is disbursed after the content is aired (published).

Sometimes, bonus incentives are offered if the integration exceeds projections. Such as, projected audience size ended up being larger than anticipated…or, brand received more sales than anticipated…or, brand achieved more press coverage than anticipated.

Structure a model that works for your partnership.

 

Do I have to cite my price or budget range?

No.

You can choose “Do not list price (budget). Contact agent” below the pricing field when creating or editing a listing.

Keep in mind, deals happen faster when approximate prices or budget ranges are visible. Much like a real estate transaction, this lets the viewer know whether to inquire or not. And, like real estate…you can negotiate up or down depending on criteria like audience size, demographics, screentime, context, etc.

 

How do I determine 'Type of brand integration'?

Determining the ‘Type of brand integration’ is relatively straight forward.

Social Media, blogs & videos

Visual only
Used by Influencer
Image
Signage
Text only
Text by Influencer
Audio only
Mention by Influencer
Mention by Narrator
Audio & Visual
Used by Influencer, Mention by Influencer
Used by Influencer, Mention by Narrator
Image, Mention by Influencer
Image, Mention by Narrator
Signage, Mention by Influencer
Signage, Mention by Narrator
Text & Visual
Used by Influencer, Text by Influencer
Image, Text by Influencer
Signage, Text by Influencer

 

Music videos, song lyrics & concerts

Visual only (music video)
Foreground Placement
Background Placement
Signage
Used by Principal Artist
Used by Background Artist
Audio only (lyrics)
Lyrics by Principal Artist
Lyrics by Background Artist
Audio & Visual
Foreground Placement, Lyrics by Principal Artist
Foreground Placement, Lyrics by Background Artist
Background Placement, Lyrics by Principal Artist
Background Placement, Lyrics by Background Artist
Signage, Lyrics by Principal Artist
Signage, Lyrics by Background Artist
Used by Principal Artist, Lyrics by Principal Artist
Used by Principal Artist, Lyrics by Background Artist
Used by Background Artist, Lyrics by Principal Artist
Used by Background Artist, Lyrics by Background Artist
Live Performance
Concert, event or appearance

 

Movies

Storyline
Contextually relevant
Visual only 
Used by Principal Cast
Used by Secondary Cast
Foreground Placement
Background Placement
Signage
Audio only 
Mention by Principal Cast
Mention by Secondary Cast
Audio & Visual
Used by Principal Cast, Mention by Principal Cast
Used by Principal Cast, Mention by Secondary Cast
Used by Principal Cast, Mention by Narrator
Used by Secondary Cast, Mention by Principal Cast
Used by Secondary Cast, Mention by Secondary Cast
Used by Secondary Cast, Mention by Narrator
Foreground Placement, Mention by Principal Cast
Foreground Placement, Mention by Secondary Cast
Foreground Placement, Mention by Narrator
Background Placement, Mention by Principal Cast
Background Placement, Mention by Secondary Cast
Background Placement, Mention by Narrator
Signage, Mention by Principal Cast
Signage, Mention by Secondary Cast
Signage, Mention by Narrator

 

TV: broadcast, cable, on-demand & streaming

Storyline
Contextually relevant
Visual only 
Used by Principal Cast
Used by Secondary Cast
Foreground Placement
Background Placement
Signage
Audio only 
Mention by Principal Cast
Mention by Secondary Cast
Audio & Visual
Used by Principal Cast, Mention by Principal Cast
Used by Principal Cast, Mention by Secondary Cast
Used by Principal Cast, Mention by Narrator
Used by Secondary Cast, Mention by Principal Cast
Used by Secondary Cast, Mention by Secondary Cast
Used by Secondary Cast, Mention by Narrator
Foreground Placement, Mention by Principal Cast
Foreground Placement, Mention by Secondary Cast
Foreground Placement, Mention by Narrator
Background Placement, Mention by Principal Cast
Background Placement, Mention by Secondary Cast
Background Placement, Mention by Narrator
Signage, Mention by Principal Cast
Signage, Mention by Secondary Cast
Signage, Mention by Narrator

 

Video Games

Storyline
Contextually relevant
Visual only 
Used by Principal Character
Used by Secondary Character
Foreground Placement
Background Placement
Signage
Audio only 
Mention by Principal Character
Mention by Secondary Character
Audio & Visual
Used by Principal Cast, Mention by Principal Character
Used by Principal Cast, Mention by Secondary Character
Used by Principal Cast, Mention by Narrator
Used by Secondary Cast, Mention by Principal Character
Used by Secondary Cast, Mention by Secondary Character
Used by Secondary Cast, Mention by Narrator
Foreground Placement, Mention by Principal Character
Foreground Placement, Mention by Secondary Character
Foreground Placement, Mention by Narrator
Background Placement, Mention by Principal Character
Background Placement, Mention by Secondary Character
Background Placement, Mention by Narrator
Signage, Mention by Principal Character
Signage, Mention by Secondary Character
Signage, Mention by Narrator

 

What are the best practices of negotiating a deal?

Best practices, in our experience, begin with understanding the details and terms of the partnership.

  1. How large is the projected audience size
  2. Where is the audience located
  3. What are the audience demographics
  4. Type of brand integration
  5. Timing: when will the entertainment content be released
  6. Specifics of integration: screentime, context, visibility of logo/product, message, etc.
  7. Will there be shared media spending (eg/ brand uses entertainment title or character and funds advertising)
  8. What’s the total dollar amount

These are the primary elements to understand in 0rder to put together deals. (Other legal terms may apply)

Messaging

Can anyone message me?

In order for someone to message you, connect with them first. This helps maintain privacy.

How do I make a connection?

To make a connection, go to the showcase page of an entertainment production or brand that you admire and tap ‘Connect‘.

Connect Shortlist buttons

Why do I need to be connected to message?

This helps maintain user privacy.

    Can I message people outside of HOLLYFY

    Yes. Send messages to people’s email address or invite them to join HOLLYFY for a more robust experience.

    Reporting

    How do I report bad behavior?

    Beneath the header image of a user’s showcase page you will find 3 vertical dots that open a menu. Inside that menu you will find a ‘Report’ option. Choose the type of report that best fits the issue.

     Report bad behavior

    Need Help?

    Still can’t find what you’re looking for?

    We can help.

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