How-to • Creator
Write an Overview for a Proposal
(aka Creative Brief)
What to include when writing an overview (how you’ll feature the brand) paragraph prior sending a proposal.
The campaign strategy of your overview includes all the details of how you’ll feature the brand. In this section, you discuss the following components of your plan:
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Project purpose: The purpose of this project is to…
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Specific message you will communicate
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Mandatory elements that will appear / be communicated (e.g./ logo, show product clearly, mention brand name at least 3 times, cite company’s website, no negative positioning, etc.)
- Minimum screentime
- Deliverables
Example (copy & paste if you’d like):
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Project purpose: The purpose of this project is to feature HOLLYFY to our audience and generate curiousity, interest and signups to your platform.
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Specific message: We will mention how HOLLYFY makes brands famous and empowers creators.
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Mandatory elements:
– Show HOLLYFY.com landing page on clearly on a mobile phone
– Mention HOLLYFY brand name at least 3 times
– Mention “Go to HOLLYFY.com”
– No negative connotations -
Minimum screentime: Show logo clearly in 2 scenes (each for minimum 3 seconds)
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Deliverables:
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2 unique social media posts each week for 4 weeks
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5-7 unique video clips, 30 seconds or less, each week
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2 videos, one to two minutes in length, each week
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Photo holding phone with HOLLYFY landing page (6 month usage rights)
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Guest blog article written by us
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Allow HOLLYFY to repost our content
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