Help Center

Frequently Asked Questions

Transactions, Offers, & Proposals

Getting Started
How do I start attracting deals?

Deals can be very easy.

Basics of attracting deals:

Listings.
Create as many listings as you want. Each type of brand (or genre of entertainment) should be a listing. Learn More

Target audience.
Be honest about the location, size and demographics of your target audience.

Make the first move.
Fortune favors the bold. (Fortis Fortuna Adiuvat)

Simply buying a listing or initiating a conversation is all it takes to make a deal come to fruition.

ShortList your favorite pages. Make an offer. Make a proposal.

If you’re interested, check out negotiating, optimizing deal flow, attracting more deals, best practices, payment transactions, and more.

How do I start messaging?

Messaging on HOLLYFY is simple.

Find a page you like, tap the message button.

Discuss mutually beneficial partnerships, terms and other branded entertainment details. Be considerate and respectful. 

‘ShortList’ button sends a subtle nudge that you are interested in their showcase page. This can be a useful way to show interest.

Deals

How do I determine the price of a listing?

Listing price is often best determined by the size of the audience and demographics.

Context of the brand integration is important as well (eg/ prominence, screentime, how it’s used, how integral it is to the scene/story, etc).

Structure a model that works for your partnership.

Must I cite my price or budget range?

No… but, it helps!

You can choose “Do not list price (budget). Contact agent” below the field when creating or editing a listing.

Keep in mind, deals happen faster when budget ranges/prices are visible. Much like a real estate transaction, this lets the viewer know if you’re generally speaking the same financial language. And, like real estate…you can negotiate up-or-down depending on important criteria like audience size, demographics, screentime, context, etc.

What is 'Type of brand integration'?

‘Type of brand integration’ is relatively straight forward.

Scroll down to find the relevant entertainment:

Influencers, blogs & podcasts

Visual only
Used by Influencer
Image
Signage
Text only
Text by Influencer
Audio only
Mention by Influencer
Mention by Narrator
Audio & Visual
Used by Influencer, Mention by Influencer
Used by Influencer, Mention by Narrator
Image, Mention by Influencer
Image, Mention by Narrator
Signage, Mention by Influencer
Signage, Mention by Narrator
Text & Visual
Used by Influencer, Text by Influencer
Image, Text by Influencer
Signage, Text by Influencer

 

Music Videos, Song Lyrics & Concerts

Visual only (music video)
Foreground Placement
Background Placement
Signage
Used by Principal Artist
Used by Background Artist
Audio only (lyrics)
Lyrics by Principal Artist
Lyrics by Background Artist
Audio & Visual
Foreground Placement, Lyrics by Principal Artist
Foreground Placement, Lyrics by Background Artist
Background Placement, Lyrics by Principal Artist
Background Placement, Lyrics by Background Artist
Signage, Lyrics by Principal Artist
Signage, Lyrics by Background Artist
Used by Principal Artist, Lyrics by Principal Artist
Used by Principal Artist, Lyrics by Background Artist
Used by Background Artist, Lyrics by Principal Artist
Used by Background Artist, Lyrics by Background Artist
Live Performance
Concert, event or appearance

 

Movies

Storyline
Contextually relevant
Visual only 
Used by Principal Cast
Used by Secondary Cast
Foreground Placement
Background Placement
Signage
Audio only 
Mention by Principal Cast
Mention by Secondary Cast
Audio & Visual
Used by Principal Cast, Mention by Principal Cast
Used by Principal Cast, Mention by Secondary Cast
Used by Principal Cast, Mention by Narrator
Used by Secondary Cast, Mention by Principal Cast
Used by Secondary Cast, Mention by Secondary Cast
Used by Secondary Cast, Mention by Narrator
Foreground Placement, Mention by Principal Cast
Foreground Placement, Mention by Secondary Cast
Foreground Placement, Mention by Narrator
Background Placement, Mention by Principal Cast
Background Placement, Mention by Secondary Cast
Background Placement, Mention by Narrator
Signage, Mention by Principal Cast
Signage, Mention by Secondary Cast
Signage, Mention by Narrator

 

TV shows

Storyline
Contextually relevant
Visual only 
Used by Principal Cast
Used by Secondary Cast
Foreground Placement
Background Placement
Signage
Audio only 
Mention by Principal Cast
Mention by Secondary Cast
Audio & Visual
Used by Principal Cast, Mention by Principal Cast
Used by Principal Cast, Mention by Secondary Cast
Used by Principal Cast, Mention by Narrator
Used by Secondary Cast, Mention by Principal Cast
Used by Secondary Cast, Mention by Secondary Cast
Used by Secondary Cast, Mention by Narrator
Foreground Placement, Mention by Principal Cast
Foreground Placement, Mention by Secondary Cast
Foreground Placement, Mention by Narrator
Background Placement, Mention by Principal Cast
Background Placement, Mention by Secondary Cast
Background Placement, Mention by Narrator
Signage, Mention by Principal Cast
Signage, Mention by Secondary Cast
Signage, Mention by Narrator

 

Video Games

Storyline
Contextually relevant
Visual only 
Used by Principal Character
Used by Secondary Character
Foreground Placement
Background Placement
Signage
Audio only 
Mention by Principal Character
Mention by Secondary Character
Audio & Visual
Used by Principal Cast, Mention by Principal Character
Used by Principal Cast, Mention by Secondary Character
Used by Principal Cast, Mention by Narrator
Used by Secondary Cast, Mention by Principal Character
Used by Secondary Cast, Mention by Secondary Character
Used by Secondary Cast, Mention by Narrator
Foreground Placement, Mention by Principal Character
Foreground Placement, Mention by Secondary Character
Foreground Placement, Mention by Narrator
Background Placement, Mention by Principal Character
Background Placement, Mention by Secondary Character
Background Placement, Mention by Narrator
Signage, Mention by Principal Character
Signage, Mention by Secondary Character
Signage, Mention by Narrator

 

Negotiating deals?

Best practices, in our experience, begin with understanding the details and terms of the brand integration.

  1. Audience size
  2. Audience location
  3. Audience demographics
  4. Type of brand integration
    (integral to storyline/plot, signage, foreground placement, etc)
  5. Context
    (screentime, visibility of logo/product, message, etc.)

These are the primary elements in order to put together deals. (Other legal terms may apply)

Messaging

How do I send messages?

Go to a Showcase Page.

Tap ‘Message’

Can I discuss terms in chat?

Yes.

Discuss how a brand would be featured, who’s the audience, what’s the screentime, when is the release date, and more.

Reporting
How do I report bad behavior?

Send a report to support@hollyfy.com

HOLLYFY
MediaTech Collaboration Platform
Influencer Marketing & Product Placement
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