Help Center
Frequently Asked Questions
Showcase Page & Listings
Getting Started
How do I get started, as an advertiser?
It’s easy. Simply follow the on-boarding questions when signing up. Be sure to select “Brand”.
You’ll be asked to create a showcase page that represents your brand to the entertainment community on HOLLYFY. A few simple suggestions will go a long way.
- Add your brand name as the title of your page.
- Add logo of your brand as header & thumbnail image.
Download horizontal hero header template here.
Download vertical thumbnail template here. - Include a brief description of your brand. This can be copy and pasted from your social media account.
- Add Official Links of your brand owned social media accounts and website. This helps verify your credibility.
- Add your Target Audience. This is the same as your target market: location(s) where your brand is sold, how many people purchase your brand annually, demographics of your target market. Try to be accurate.
- Add listings of the types of entertainment you want to be matched with and how you would like your brand to be featured in that entertainment production.
Once complete, simply ‘Launch‘ your page.
When launched and active, your page will begin to attract matches based on information you provided. These matches will appear in your notifications ‘Bell icon’ in the top navigation. Matches can also be found on your dashboard and on your Showcase Page. You may also receive email notifications of matches.
Search. ShortList your favorites. Make offers to entertainment.
Learn more here.
How do I get started, as an entertainment creator?
It’s easy. Simply follow the on-boarding questions when signing up. Be sure to select “Entertainment”.
You’ll be asked to create a showcase page that represents your entertainment production to the brand advertising community on HOLLYFY. A few simple suggestions will go a long way.
- Add the title of your production as the title of the page.
- Add graphic title of your entertainment as header & thumbnail image.
Download horizontal hero header template here.
Download vertical thumbnail template here. - Include a brief description of your production. This can be copy and pasted from your social media account.
- Add Official Links of your entertainment owned social media accounts and website. This helps verify your credibility.
- Add your projected Target Audience. Location where your entertainment is enjoyed, how many people enjoy your entertainment, demographics of your target audience. Try to be accurate.
- Add listings of the types of brands you want to be matched with and how you’d like those brand used in your entertainment.
Once complete, simply ‘Launch‘ your page.
When launched and active, your page will begin to attract matches based on the information you provided. These matches will appear in your notifications “Bell icon”. Matches can also be found on your dashboard and on your Showcase Page. You may also receive email notifications of matches.
Search. ShortList your favorites. Make proposals to brands.
Learn more here.
Listings
How do I determine the price of a listing?
Listing price is often best determined by the context of the brand integration (eg/ prominence, screentime, context, how brand is used, etc.). Other considerations are the size and demographics of the projected audience.
Many deals start with a security deposit (about 10% of total).
Then, disbursements are made after each review round (typically 10% of total per review round).
Finally, the remainder is disbursed after the content is published.
Sometimes, bonus incentives are offered if the integration exceeds projections. Such as, projected audience size ended up being larger than anticipated…or, brand received more sales than anticipated…or, brand achieved more press coverage than anticipated.
Structure a model that works for your partnership.
Advertisers: Learn more about listings here.
Entertainment: Learn more about listings here.
Do I have to cite my price or budget range?
No.
You can choose ‘Do not list price. Contact agent’ if you do not wish to show pricing or budget range.
Keep in mind; dealflow typically increases when an approximate price or budget range is visible. Much like purchasing real estate, the final price can be negotiated. Providing a number helps people at least know general parameters of what you expect before engaging.
How do I determine 'Integration Type'?
Determining the ‘Integration Type’ is relatively straight forward.
View type of entertainment below:
Social Media, YouTube, Instagram, Blogs & Podcasts
Visual only | |
Used by Influencer | |
Image | |
Signage | |
Text only | |
Text by Influencer | |
Audio only | |
Mention by Influencer | |
Mention by Narrator | |
Audio & Visual | |
Used by Influencer, Mention by Influencer | |
Used by Influencer, Mention by Narrator | |
Image, Mention by Influencer | |
Image, Mention by Narrator | |
Signage, Mention by Influencer | |
Signage, Mention by Narrator | |
Text & Visual | |
Used by Influencer, Text by Influencer | |
Image, Text by Influencer | |
Signage, Text by Influencer |
Music Videos, Song Lyrics & Concerts
Visual only (music video) | |
Foreground Placement | |
Background Placement | |
Signage | |
Used by Principal Artist | |
Used by Background Artist | |
Audio only (lyrics) | |
Lyrics by Principal Artist | |
Lyrics by Background Artist | |
Audio & Visual | |
Foreground Placement, Lyrics by Principal Artist | |
Foreground Placement, Lyrics by Background Artist | |
Background Placement, Lyrics by Principal Artist | |
Background Placement, Lyrics by Background Artist | |
Signage, Lyrics by Principal Artist | |
Signage, Lyrics by Background Artist | |
Used by Principal Artist, Lyrics by Principal Artist | |
Used by Principal Artist, Lyrics by Background Artist | |
Used by Background Artist, Lyrics by Principal Artist | |
Used by Background Artist, Lyrics by Background Artist | |
Live Performance | |
Concert, event or appearance |
Movies
Storyline | |
Contextually relevant | |
Visual only | |
Used by Principal Cast | |
Used by Secondary Cast | |
Foreground Placement | |
Background Placement | |
Signage | |
Audio only | |
Mention by Principal Cast | |
Mention by Secondary Cast | |
Audio & Visual | |
Used by Principal Cast, Mention by Principal Cast | |
Used by Principal Cast, Mention by Secondary Cast | |
Used by Principal Cast, Mention by Narrator | |
Used by Secondary Cast, Mention by Principal Cast | |
Used by Secondary Cast, Mention by Secondary Cast | |
Used by Secondary Cast, Mention by Narrator | |
Foreground Placement, Mention by Principal Cast | |
Foreground Placement, Mention by Secondary Cast | |
Foreground Placement, Mention by Narrator | |
Background Placement, Mention by Principal Cast | |
Background Placement, Mention by Secondary Cast | |
Background Placement, Mention by Narrator | |
Signage, Mention by Principal Cast | |
Signage, Mention by Secondary Cast | |
Signage, Mention by Narrator |
TV: Broadcast, Cable, On-demand & Streaming
Storyline | |
Contextually relevant | |
Visual only | |
Used by Principal Cast | |
Used by Secondary Cast | |
Foreground Placement | |
Background Placement | |
Signage | |
Audio only | |
Mention by Principal Cast | |
Mention by Secondary Cast | |
Audio & Visual | |
Used by Principal Cast, Mention by Principal Cast | |
Used by Principal Cast, Mention by Secondary Cast | |
Used by Principal Cast, Mention by Narrator | |
Used by Secondary Cast, Mention by Principal Cast | |
Used by Secondary Cast, Mention by Secondary Cast | |
Used by Secondary Cast, Mention by Narrator | |
Foreground Placement, Mention by Principal Cast | |
Foreground Placement, Mention by Secondary Cast | |
Foreground Placement, Mention by Narrator | |
Background Placement, Mention by Principal Cast | |
Background Placement, Mention by Secondary Cast | |
Background Placement, Mention by Narrator | |
Signage, Mention by Principal Cast | |
Signage, Mention by Secondary Cast | |
Signage, Mention by Narrator |
Video Games
Storyline | |
Contextually relevant | |
Visual only | |
Used by Principal Character | |
Used by Secondary Character | |
Foreground Placement | |
Background Placement | |
Signage | |
Audio only | |
Mention by Principal Character | |
Mention by Secondary Character | |
Audio & Visual | |
Used by Principal Cast, Mention by Principal Character | |
Used by Principal Cast, Mention by Secondary Character | |
Used by Principal Cast, Mention by Narrator | |
Used by Secondary Cast, Mention by Principal Character | |
Used by Secondary Cast, Mention by Secondary Character | |
Used by Secondary Cast, Mention by Narrator | |
Foreground Placement, Mention by Principal Character | |
Foreground Placement, Mention by Secondary Character | |
Foreground Placement, Mention by Narrator | |
Background Placement, Mention by Principal Character | |
Background Placement, Mention by Secondary Character | |
Background Placement, Mention by Narrator | |
Signage, Mention by Principal Character | |
Signage, Mention by Secondary Character | |
Signage, Mention by Narrator |
How do I create a listing for my entertainment?
First, go to the ‘Listings’ section of your showcase page.
Next, tap ‘Create Listing’.
Then, choose the types of brands (products, services/locations) that can be viewed or are mentioned in each of your scenes.
Choose approximate price and number of products.
Add more details to better describe the context of the brand integration.
Entertainment: Learn more about listings here.
How do I create a listing for my brand?
First, go to the ‘Listings’ section of your showcase page.
Next, tap ‘Create Listing’.
Then, choose the types of entertainment (music, video games, movies, TV, social media, Instagram, blogs, YouTube, etc) that you would like your brand to be featured in.
Choose your approximate budget range and number of products available to be used by the production.
Add more details to better describe the context of the brand integration.
Advertisers: Learn more about listings here.
Images
How do I add images to my showcase page?
Header (horizontal) images represent your page to the world and show up in search results.
Thumbnail (vertical) images represent your page also and show up in matches, messages, tasks, connections, and many other widgets. Upload header image sizes no larger than 750kb. Upload thumbnail image sizes no larger than 400kb.
Both are important!
Images tend to get more attention.
Download one of the photoshop templates for advertisers or photoshop templates for creators to get started. If you need more help, perhaps have one of our specialists design an image for you by going to the ‘Add-Ons’ section in your ‘Account Settings’.
Why is my image is not loading?
Check the file size of your image.
Use free compression tools like Image Optim (https://imageoptim.com) to compress your file size.
File type: .jpg or .png
Header (horizontal) images should be less than 750kb in file size.
Thumbnail (vertical) images should be less than 400kb in file size.
Other potential causes could be:
- Slow bandwidth. This can cause a ‘Time Out’ error. Check your connection speed using free tools like Speed Test (https://www.speedtest.net/).
- Spike in users at that time. Try again later.
- We are upgrading our software or servers. Try again later.
Target Audience
What is a Target Audience?
Target Audience (also known as Target Market) are the people who enjoy your entertainment content (or buy your brand).
Choose where they live, how many individuals usually engage with your content (or purchase your brand), and the demographics of your audience for better matchmaking by machine learning. eg/ age, gender, household income, household composition.
What are audience demographics?
Audience demographics are the people who typically engage with the entertainment production (or in the case of a brand, they are the primary market who purchases the brand).
Accurate selection of your audience helps the algorithms to better align you with more relevant partners.
Why should I cite my Target Audience?
Machine learning needs to be taught.
In order to improve your matches, one of the attributes in the algorithms is an accurate definition of your target audience. This includes location and demographics.
Overview Section
What is best to include in my Overview section?
Include this in your Overview section.
- Page Name: Title of your production (or brand name).
- Images: Horizontal header hero image and a vertical thumbnail image. Best practices are logos or product shots for of your brand. Entertainment should use title graphics or key art.
- Brief description of your production (or brand). (This can be copy and pasted from your social media account)
- Official Links to your owned social media accounts and website. This helps verify your credibility.
- Product shots/logos (for brands).
- Cast, crew, talent (for entertainment).
Should I add my official links?
Yes.
Official links add credibility to your showcase page. Credibility can lead to more partnerships.
Should I add a description?
Short descriptions help users understand more about your brand or entertainment production.
This helps them determine if the brand integration will be a mutually beneficial alignment.
How do I categorize my page?
Choose how your page is categorized to help you receive better matches.
Brand advertisers:
Select the category that most closely aligns with your brand. (example: Apparel & Accessories » Women’s Clothing » Athletic Apparel)
Entertainment productions:
Select the category that most closely aligns with your production. (example: Music » Hip Hop) or (Video Game » Racing) or (Movie » Thriller) or (Television » Comedy) or (Social Media » blog)
Privacy Settings
How do I adjust my pages privacy settings?
Adjust your page privacy setting by tapping on the vertical 3 dots on the right side of your page’s gray nav bar.
Adjust this per listing or per component instead of the entire page as well by tapping the 3 dots of that listing or component.
Need Help?
Still can’t find what you’re looking for?
We can help.
Download Image Templates
Manage it for you? Schedule 15 min. Consultation