It’s easy. Simply follow the on-boarding questions. Be sure to select “Brand”. 

You’ll be asked to create a showcase page that represents your brand to the entertainment community on HOLLYFY. A few simple suggestions will go a long way. 

1. Add your brand name as title of the page.
2. Add logo of your brand as header & thumbnail image.
   Download header template here. Download header template here.
3. Include a brief description of your brand. (This can be copy and pasted from your social media account)
4. Add Official Links of your brand owned social media accounts and website. This helps verify your credibility.
5. Add your Target Audience. This is the same as your target market: location where your brand is sold, how many people purchase your brand annually, demographics of your target market.
6. Now, add listings of the types of entertainment you want to be matched with and how you would like your brand to be used in that entertainment production.

Once complete, simply ‘Launch‘ your page.

Once launched and active, your page will begin to attract matches based on your information. These matches will appear in your notifications ‘Bell icon’ in the top navigation. Matches can also be found on your dashboard and in your ‘Opportunities’ section. You may also receive email notifications of matches.

Search. Make connections. ShortList your favorites. Negotiate deals.

Learn more here.

It’s easy. Simply follow the on-boarding questions. Be sure to select “Entertainment”. 

You’ll be asked to create a showcase page that represents your entertainment production to the brand advertising community on HOLLYFY. A few simple suggestions will go a long way. 

1. Add the title of your production as title of the page.
2. Add graphic title of your entertainment as header & thumbnail image.
   Download header template here. Download header template here.
3. Include a brief description of your production. (This can be copy and pasted from your social media account)
4. Add Official Links of your entertainment owned social media accounts and website. This helps verify your credibility.
5. Add your projected Target Audience. Location where your entertainment is enjoyed, how many people enjoy your entertainment, demographics of your target audience.
6. Now, add listings of the types of brands you want to be matched with and how you’d like those brand used in your entertainment.

Once complete, simply ‘Launch‘ your page.

Once launched and active, your page will begin to attract matches based on your information. These matches will appear in your notifications “Bell icon”. Matches can also be found on your dashboard and in your ‘Opportunities’ section. You may also receive email notifications of matches.

Search. Make connections. ShortList your favorites. Negotiate deals.

Learn more here.

Listing price is often best determined by the context of the brand integration (eg/ prominence, screentime, how it’s used, how integral it is to the scene/story, etc.) as well as, the size and demographics of the projected audience.

Many deals start with a security deposit (about 10% of total).
Then, disbursements are made after each review round (typically 10% of total per review round).
Finally, the remainder is disbursed after the content is aired (published).

Sometimes, bonus incentives are offered if the integration exceeds projections. Such as, projected audience size ended up being larger than anticipated…or, brand received more sales than anticipated…or, brand achieved more press coverage than anticipated.

Structure a model that works for your partnership.

Advertisers: Learn more about listings here.

Entertainment: Learn more about listings here.

No. 

You can choose ‘Do not list price. Contact agent’ if you do not wish to show pricing or budget range.

Keep in mind; dealflow typically increases when an approximate price or budget range is visible. Much like purchasing real estate or automobiles, the price can be open for negotiation. People at least know general parameters of what you expect. 

 

Determining the type of brand integration is relatively straight forward.

Social Media, blogs & videos

Visual only
	Used by Influencer
	Image
	Signage
Text only
	Text by Influencer
Audio only
	Mention by Influencer
	Mention by Narrator
Audio & Visual
	Used by Influencer, Mention by Influencer
	Used by Influencer, Mention by Narrator
	Image, Mention by Influencer
	Image, Mention by Narrator
	Signage, Mention by Influencer
	Signage, Mention by Narrator
Text & Visual
	Used by Influencer, Text by Influencer
	Image, Text by Influencer
	Signage, Text by Influencer

 

Music videos, song lyrics & concerts

Visual only (music video)
	Foreground Placement
	Background Placement
	Signage
	Used by Principal Artist
	Used by Background Artist
Audio only (lyrics)
	Lyrics by Principal Artist
	Lyrics by Background Artist
Audio & Visual
	Foreground Placement, Lyrics by Principal Artist
	Foreground Placement, Lyrics by Background Artist
	Background Placement, Lyrics by Principal Artist
	Background Placement, Lyrics by Background Artist
	Signage, Lyrics by Principal Artist
	Signage, Lyrics by Background Artist
	Used by Principal Artist, Lyrics by Principal Artist
	Used by Principal Artist, Lyrics by Background Artist
	Used by Background Artist, Lyrics by Principal Artist
	Used by Background Artist, Lyrics by Background Artist
Live Performance
	Concert, event or appearance

 

Movies

Storyline
	Contextually relevant
Visual only
	Used by Principal Cast
	Used by Secondary Cast
	Foreground Placement
	Background Placement
	Signage
Audio only
	Mention by Principal Cast
	Mention by Secondary Cast
Audio & Visual
	Used by Principal Cast, Mention by Principal Cast
	Used by Principal Cast, Mention by Secondary Cast
	Used by Principal Cast, Mention by Narrator
	Used by Secondary Cast, Mention by Principal Cast
	Used by Secondary Cast, Mention by Secondary Cast
	Used by Secondary Cast, Mention by Narrator
	Foreground Placement, Mention by Principal Cast
	Foreground Placement, Mention by Secondary Cast
	Foreground Placement, Mention by Narrator
	Background Placement, Mention by Principal Cast
	Background Placement, Mention by Secondary Cast
	Background Placement, Mention by Narrator
	Signage, Mention by Principal Cast
	Signage, Mention by Secondary Cast
	Signage, Mention by Narrator

 

TV: broadcast, cable, on-demand & streaming

Storyline
	Contextually relevant
Visual only
	Used by Principal Cast
	Used by Secondary Cast
	Foreground Placement
	Background Placement
	Signage
Audio only
	Mention by Principal Cast
	Mention by Secondary Cast
Audio & Visual
	Used by Principal Cast, Mention by Principal Cast
	Used by Principal Cast, Mention by Secondary Cast
	Used by Principal Cast, Mention by Narrator
	Used by Secondary Cast, Mention by Principal Cast
	Used by Secondary Cast, Mention by Secondary Cast
	Used by Secondary Cast, Mention by Narrator
	Foreground Placement, Mention by Principal Cast
	Foreground Placement, Mention by Secondary Cast
	Foreground Placement, Mention by Narrator
	Background Placement, Mention by Principal Cast
	Background Placement, Mention by Secondary Cast
	Background Placement, Mention by Narrator
	Signage, Mention by Principal Cast
	Signage, Mention by Secondary Cast
	Signage, Mention by Narrator

 

Video Games

Storyline
	Contextually relevant
Visual only
	Used by Principal Character
	Used by Secondary Character
	Foreground Placement
	Background Placement
	Signage
Audio only
	Mention by Principal Character
	Mention by Secondary Character
Audio & Visual
	Used by Principal Cast, Mention by Principal Character
	Used by Principal Cast, Mention by Secondary Character
	Used by Principal Cast, Mention by Narrator
	Used by Secondary Cast, Mention by Principal Character
	Used by Secondary Cast, Mention by Secondary Character
	Used by Secondary Cast, Mention by Narrator
	Foreground Placement, Mention by Principal Character
	Foreground Placement, Mention by Secondary Character
	Foreground Placement, Mention by Narrator
	Background Placement, Mention by Principal Character
	Background Placement, Mention by Secondary Character
	Background Placement, Mention by Narrator
	Signage, Mention by Principal Character
	Signage, Mention by Secondary Character
	Signage, Mention by Narrator

 

 

First, go to the ‘Integration Opportunities’ section of your showcase page. Then tap ‘Add Listing’.

 Next, choose the types of brands (products, services/locations) that can be viewed or are mentioned in each of your scenes.

Choose how the brand will be integrated into the production: ‘Integration Type’.

Choose approximate price and number of products.

Add more details and descriptions to better describe the context of the brand integration.

Entertainment: Learn more about listings here.

First, go to the ‘Integration Interests’ section of your showcase page. Then tap ‘Add Listing’.

 

Next, choose the types of entertainment (music, video games, movies, TV, social media, Instagram, blogs, YouTube, etc) and genres that you would like your brand to be integrated into.

Choose how your brand will be integrated into the production: ‘Integration Type’.

Choose your approximate budget range and number of products available to use by the production.

Add more details and descriptions to better describe the context of the brand integration.

 Advertisers: Learn more about listings here.

Header (horizontal) images represent your page to the world and show up in search results. Thumbnail (vertical) images represent your page also and show up in matches, connections, and many other widgets. Upload header image sizes no larger than 750kb. Upload thumbnail image sizes no larger than 400kb.

Images tend to get more attention.

Download one of the photoshop templates for advertisers or photoshop templates for creators to get started. If you need more help, perhaps have one of our specialists design an image for you by going to the ‘Add-Ons’ section in your ‘Account Settings’.

 

Check the file size of your image.

Use free compression tools like Image Optim (https://imageoptim.com) to compress your file size.

Header (horizontal) images should be less than 750kb in file size.

Thumbnail (vertical) images should be less than 400kb in file size.

Other potential causes could be:

• Slow bandwidth. This can cause a ‘Time Out’ error. Check your connection speed using free tools like Speed Test (https://www.speedtest.net/).
• Spike in users at that time. Try again later.
• We are upgrading our software or servers. Try again later.

Target Audience (also known as Target Market) are the people who enjoy your entertainment content (or buy your brand). 

Choose where they live, how many individuals usually engage with your content (or purchase your brand), and the demographics of your audience for better matchmaking by machine learning. eg/ age, gender, household income, household composition.

 

Audience demographics are the people who typically engage with the entertainment production (or in the case of a brand, they are the primary market who purchases the brand).

Accurate selection of your audience helps the machines to better align you with more relevant partners.

 

Machine learning needs to be taught.

In order to improve your matches, one of the attributes in the algorithms is an accurate definition of your target audience. This includes location and demographics. 

Include this in your Overview section. 

1. Title of your production (or brand name).
2. Brief description of your production (or brand). (This can be copy and pasted from your social media account)
3. Official Links to your owned social media accounts and website. This helps verify your credibility.
4. Product shots/logos (for brands). 
5. Cast, crew, talent (for entertainment). 

Yes.

Official links help add credibility to your showcase page. Credibility can lead to more partnerships.

 

Short descriptions help users understand more about your brand or entertainment production.

This helps them determine if the brand integration will be a mutually beneficial alignment.

Choose how your page is categorized to help you receive better matches. 

Brand advertisers:
Select the category that most closely aligns with your brand. eg/ (Apparel & Accessories / Women’s Clothing / Athletic Apparel) 

Entertainment productions:
Select the category that most closely aligns with your production. eg/ (Music / Hip Hop) or (Video Game / Racing) or (Movie / Thriller) or (Television / Comedy) or (Social Media / blog)

Adjust your page privacy setting by tapping on the vertical 3 dots on the right side of your page’s gray nav bar. 

 If you want certain connections to view your content you can choose them.

Adjust this per listing or per component instead of the entire page as well by tapping the 3 dots of that listing or component.