Help Center

Frequently Asked Questions

Matches & Notifications


How do matches work?

Matches are served up based on machine learning algorithms that analyze your showcase page and match it with relevant partners. With more details and listings your matches become more in line with your goals.

Several elements contribute to your matches:

  • Listings
    What you want (eg/ restaurant or pop music), price or budget, type of integration, description, timing, and more.
  • Target audience
    Where is your audience located, size, demographics.

  • Page categorization
    Type of product, service or location brand. Type of entertainment, genre, format, etc.
  • Special Sauce
    Probabilistic Matrix Factorization and Collaborative Filtering

Hint: We’re currently testing algorithms that give increased performance based on how many people you invite, how many ShortLists you have, and how often you use HOLLYFY.

Where do I find matches?

Find matches in your notifications menu.

Branded entertainment matchmaking notifications

Also, your dashboard and search are automated to recommend relevant matches (aka ‘Suggested Opportunities’) based on the content of your showcase page. Adjust your showcase page listing, categorization and target audience to improve matches.

New dashboard

How do I improve my matches?

Matches can be improved in a number of ways. Most involve the type of detail you provide and your frequency on HOLLYFY.

Tips to improve matches:

Login frequently.
Each day you login new matches can be generated (depending on how many listings are on your showcase page)

Each listing has the opportunity to provide a match. Detailed listings provide more accurate matches. (eg/ Type of brand/entertainment you’re looking for, type of integration you desire, price/budget range)…all these factors adjust the algorithms accordingly.

Target Audience.
Accurate demographics, size and location of your target audience on your showcase page should be as precise as possible. Be honest. Keep it accurate and your probability increases. Factually incorrect data may be surfaced by AI and decrease your ranking.

Page details.
Overview section of your showcase page provide details that improve matches. Proper categorization, description, and links help align you with more relevant matches.

ShortList your favorites.
ShortListing your favorite pages and listings provide the owner of that page/listing a subtle acknowledgement of interest and the software an acknowledgement of your interest.

Our ML models are constantly evolving. Keep checking in for more advancements.

Search. ShortList your favorites. Make offers. Make proposals.


How do notifications work?

Notifications are served up based on a variety of actions either you or someone interested in you has triggered.

In addition to notifications for matchmaking the content of your showcase page, notifications will show changes made to your account and who ShortListed your listing or page.

Where do I find notifications?

Notifications can be accessed from the global navigation at the top of the screen. Find the ‘Bell’ icon.

Branded entertainment matchmaking notifications


Need Help?

Still can’t find what you’re looking for?

We can help.

Product Placement Marketplace

Full-Service. Learn More ›

"Next-Generation Business Transformation for Media, Marketing and Entertainment."

Read More about this software update.

Share This