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HOW-TO • General

What is ‘Integration Type’?

‘Integration Type’ refers to the context in which a brand is featured in  entertainment content.

Examples based on type of entertainment:

Influencers
?   Music
?   Movies
?   TV shows
?   Video Games

Influencers:

Visual only
  • Used by Influencer
  • Image
  • Signage
Text only
  • Text by Influencer
  • Audio only
  • Mention by Influencer
  • Mention by Narrator
Audio & Visual
  • Used by Influencer, Mention by Influencer
  • Used by Influencer, Mention by Narrator
  • Image, Mention by Influencer
  • Image, Mention by Narrator
  • Signage, Mention by Influencer
  • Signage, Mention by Narrator
Text & Visual
  • Used by Influencer, Text by Influencer
  • Image, Text by Influencer
  • Signage, Text by Influencer

Music

Visual only (music video)
  • Foreground Placement
  • Background Placement
  • Signage
  • Used by Principal Artist
  • Used by Background Artist
Audio only (lyrics)
  • Lyrics by Principal Artist
  • Lyrics by Background Artist
Audio & Visual
  • Foreground Placement, Lyrics by Principal Artist
  • Foreground Placement, Lyrics by Background Artist
  • Background Placement, Lyrics by Principal Artist
  • Background Placement, Lyrics by Background Artist
  • Signage, Lyrics by Principal Artist
  • Signage, Lyrics by Background Artist
  • Used by Principal Artist, Lyrics by Principal Artist
  • Used by Principal Artist, Lyrics by Background Artist
  • Used by Background Artist, Lyrics by Principal Artist
  • Used by Background Artist, Lyrics by Background Artist
  • Live Performance
  • Concert, event or appearance

Movies

Storyline

Contextually relevant

Visual only
  • Used by Principal Cast
  • Used by Secondary Cast
  • Foreground Placement
  • Background Placement
  • Signage
Audio only
  • Mention by Principal Cast
  • Mention by Secondary Cast
Audio & Visual
  • Used by Principal Cast, Mention by Principal Cast
  • Used by Principal Cast, Mention by Secondary Cast
  • Used by Principal Cast, Mention by Narrator
  • Used by Secondary Cast, Mention by Principal Cast
  • Used by Secondary Cast, Mention by Secondary Cast
  • Used by Secondary Cast, Mention by Narrator
  • Foreground Placement, Mention by Principal Cast
  • Foreground Placement, Mention by Secondary Cast
  • Foreground Placement, Mention by Narrator
  • Background Placement, Mention by Principal Cast
  • Background Placement, Mention by Secondary Cast
  • Background Placement, Mention by Narrator
  • Signage, Mention by Principal Cast
  • Signage, Mention by Secondary Cast
  • Signage, Mention by Narrator

    TV shows

    Storyline

    Contextually relevant

    Visual only
    • Used by Principal Cast
    • Used by Secondary Cast
    • Foreground Placement
    • Background Placement
    • Signage
    Audio only
    • Mention by Principal Cast
    • Mention by Secondary Cast
    Audio & Visual
    • Used by Principal Cast, Mention by Principal Cast
    • Used by Principal Cast, Mention by Secondary Cast
    • Used by Principal Cast, Mention by Narrator
    • Used by Secondary Cast, Mention by Principal Cast
    • Used by Secondary Cast, Mention by Secondary Cast
    • Used by Secondary Cast, Mention by Narrator
    • Foreground Placement, Mention by Principal Cast
    • Foreground Placement, Mention by Secondary Cast
    • Foreground Placement, Mention by Narrator
    • Background Placement, Mention by Principal Cast
    • Background Placement, Mention by Secondary Cast
    • Background Placement, Mention by Narrator
    • Signage, Mention by Principal Cast
    • Signage, Mention by Secondary Cast
    • Signage, Mention by Narrator

      Video Games

      Storyline

      Contextually relevant

      Visual only
      • Used by Principal Character
      • Used by Secondary Character
      • Foreground Placement
      • Background Placement
      • Signage
      Audio only
      • Mention by Principal Character
      • Mention by Secondary Character
      Audio & Visual
      • Used by Principal Cast, Mention by Principal Character
      • Used by Principal Cast, Mention by Secondary Character
      • Used by Principal Cast, Mention by Narrator
      • Used by Secondary Cast, Mention by Principal Character
      • Used by Secondary Cast, Mention by Secondary Character
      • Used by Secondary Cast, Mention by Narrator
      • Foreground Placement, Mention by Principal Character
      • Foreground Placement, Mention by Secondary Character
      • Foreground Placement, Mention by Narrator
      • Background Placement, Mention by Principal Character
      • Background Placement, Mention by Secondary Character
      • Background Placement, Mention by Narrator
      • Signage, Mention by Principal Character
      • Signage, Mention by Secondary Character
      • Signage, Mention by Narrator

       

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