HOW-TO • General
What is ‘Integration Type’?
‘Integration Type’ refers to the context in which a brand is featured in entertainment content.
Examples based on type of entertainment:
▽ Influencers
▽ Music
▽ Movies
▽ TV shows
▽ Video Games
Influencers:
Visual only
- Used by Influencer
- Image
- Signage
Text only
- Text by Influencer
- Audio only
- Mention by Influencer
- Mention by Narrator
Audio & Visual
- Used by Influencer, Mention by Influencer
- Used by Influencer, Mention by Narrator
- Image, Mention by Influencer
- Image, Mention by Narrator
- Signage, Mention by Influencer
- Signage, Mention by Narrator
Text & Visual
- Used by Influencer, Text by Influencer
- Image, Text by Influencer
- Signage, Text by Influencer
Music
Visual only (music video)
- Foreground Placement
- Background Placement
- Signage
- Used by Principal Artist
- Used by Background Artist
Audio only (lyrics)
- Lyrics by Principal Artist
- Lyrics by Background Artist
Audio & Visual
- Foreground Placement, Lyrics by Principal Artist
- Foreground Placement, Lyrics by Background Artist
- Background Placement, Lyrics by Principal Artist
- Background Placement, Lyrics by Background Artist
- Signage, Lyrics by Principal Artist
- Signage, Lyrics by Background Artist
- Used by Principal Artist, Lyrics by Principal Artist
- Used by Principal Artist, Lyrics by Background Artist
- Used by Background Artist, Lyrics by Principal Artist
- Used by Background Artist, Lyrics by Background Artist
- Live Performance
- Concert, event or appearance
Movies
Storyline
Contextually relevant
Visual only
- Used by Principal Cast
- Used by Secondary Cast
- Foreground Placement
- Background Placement
- Signage
Audio only
- Mention by Principal Cast
- Mention by Secondary Cast
Audio & Visual
- Used by Principal Cast, Mention by Principal Cast
- Used by Principal Cast, Mention by Secondary Cast
- Used by Principal Cast, Mention by Narrator
- Used by Secondary Cast, Mention by Principal Cast
- Used by Secondary Cast, Mention by Secondary Cast
- Used by Secondary Cast, Mention by Narrator
- Foreground Placement, Mention by Principal Cast
- Foreground Placement, Mention by Secondary Cast
- Foreground Placement, Mention by Narrator
- Background Placement, Mention by Principal Cast
- Background Placement, Mention by Secondary Cast
- Background Placement, Mention by Narrator
- Signage, Mention by Principal Cast
- Signage, Mention by Secondary Cast
- Signage, Mention by Narrator
TV shows
Storyline
Contextually relevant
Visual only
- Used by Principal Cast
- Used by Secondary Cast
- Foreground Placement
- Background Placement
- Signage
Audio only
- Mention by Principal Cast
- Mention by Secondary Cast
Audio & Visual
- Used by Principal Cast, Mention by Principal Cast
- Used by Principal Cast, Mention by Secondary Cast
- Used by Principal Cast, Mention by Narrator
- Used by Secondary Cast, Mention by Principal Cast
- Used by Secondary Cast, Mention by Secondary Cast
- Used by Secondary Cast, Mention by Narrator
- Foreground Placement, Mention by Principal Cast
- Foreground Placement, Mention by Secondary Cast
- Foreground Placement, Mention by Narrator
- Background Placement, Mention by Principal Cast
- Background Placement, Mention by Secondary Cast
- Background Placement, Mention by Narrator
- Signage, Mention by Principal Cast
- Signage, Mention by Secondary Cast
- Signage, Mention by Narrator
Video Games
Storyline
Contextually relevant
Visual only
- Used by Principal Character
- Used by Secondary Character
- Foreground Placement
- Background Placement
- Signage
Audio only
- Mention by Principal Character
- Mention by Secondary Character
Audio & Visual
- Used by Principal Cast, Mention by Principal Character
- Used by Principal Cast, Mention by Secondary Character
- Used by Principal Cast, Mention by Narrator
- Used by Secondary Cast, Mention by Principal Character
- Used by Secondary Cast, Mention by Secondary Character
- Used by Secondary Cast, Mention by Narrator
- Foreground Placement, Mention by Principal Character
- Foreground Placement, Mention by Secondary Character
- Foreground Placement, Mention by Narrator
- Background Placement, Mention by Principal Character
- Background Placement, Mention by Secondary Character
- Background Placement, Mention by Narrator
- Signage, Mention by Principal Character
- Signage, Mention by Secondary Character
- Signage, Mention by Narrator
HOW-TO • Advertiser
Creating a Showcase Page
Your brand is represented by a Showcase Page. Basic information like Brand Name, short description, official links, type of brand, images, and listings.
HOW-TO • General
Add or Edit Photos
Learn how to upload a few high resolution photos to attract collaborators.
HOW-TO • Advertiser
Add Listings as an Advertiser
Listings represent the types of entertainment creators you most want to collaborate with on projects.
Other Articles
Get Influencers to Feature your Brand
Influencer Marketing: Get influencers to feature your brand integration with HOLLYFY’s influencer product placement marketplace.
Get Video Games to Feature your Brand
Advertise in Video Games: Get video games to feature your brand integration with HOLLYFY’s video game product placement marketplace.
Get TV Shows to Feature your Brand
Advertise inside scenes of TV shows: Get television shows to feature your brand integration with HOLLYFY’s TV product placement marketplace.
Get Movies to Feature your Brand
Advertise inside Movies: Collaborate with filmmakers to get your brand featured to their audiences with product placement.
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