HOW TO:

Negotiate Pricing

of Brand Integrations

Tips for negotiating pricing, terms and deliverables that aligns the interests and objective of both partners. We understand how complex brand integrations and branded entertainment partnerships can be. We encourage our members to collaborate in good faith for a mutually beneficial relationship.

Negotiate with Knowledge

Align on mutually agreeable terms.

Here are some best practices.

How Brand is Used

Discuss how the brand will be integrated into scene(s). Screen time, prominence, recognition and context are helpful determinations of how the brand will be perceived.

Prominence of Brand

Find out if the brand will be easily noticed. Discuss if the brand is integral to the storyline, used by characters in the scene, recognized in the foreground / background or signage in the scene.

Audience Size & Demographics

Another important point will be the target audience (target market). An approximation can be used based on previous productions and distribution. Discuss geographic location, amount of views and demographics.

Off-Screen Brand Integrations

Even off-screen partnerships can be a useful way for both brands and entertainment titles to leverage each other’s traditional marketing: packaging, advertising, social media promotions, etc.

Total Price

After you’ve discussed the above points (or agree with the points cited in a listing), you’ll have a baseline for a CPM (cost per mille) or cost per thousand views.  

Payment Terms

Now that you’ve agreed on the previous points, now comes payment distribution. You’re free to choose a method that works for your partnership.

Mutually Beneficial

Positive outcomes come from conversations

Brand Advertisers

When negotiating terms of a brand integration partnership, it’s helpful to understand the details mentioned below:

How Brand Will be Integrated

When negotiating brand integration objectives, the first thing to know is how the brand with be integrated into the entertainment production.

Discuss topics such as:

  • Amount of screen time
  • How the brand will be used in the scene(s) …also known as the type of brand integration.
  • Prominence: will it be recognizable
  • Who are the characters / actors in the scene
  • Will it be a favorable or controversial use of the brand
  • Context of the scene

While these details may evolve over the course of the production, it is beneficial to discuss early. This helps to resolve potential sticking points later on.

Number of Products to be Shared

The number of products, signage, logos, artwork or other on-screen elements are critical to representing your brand. Be sure the production has an adequate amount to accurately represent your brand.

Be sure to coordinate shipping.

Audience Size & Demographics

Accurate audience size, location and demographics are an essential part of determining the final price and how many people will notice your brand. 

While it is difficult to predict the future; past audience metrics can serve as an approximate baseline. 

Ask the entertainment production to provide past audience details such as:

  • Location of viewing audience
  • Total number of views (or listens)
  • Demographics of viewing audience

Keep in mind, when your brand is integrated into a scene it will accrue views in most cases in perpetuity (more views over the lifetime of reruns and international distribution)

This is one of the major benefits of brand integrations compared to traditional advertising media which only lasts for :30 or a short duration.

Off-Screen Marketing

In addition to having your brand featured in scenes, discuss other off-screen partnerships such as:

  • Co-branded advertising promotions
  • Use of Entertainment Title on packaging
  • Shared media buys for advertising
  • Event sponsorships
  • Social media partnership marketing

Schedule Meetings

To stay on-track, be sure to discuss and align on these meeting times:

  • Preliminary conversation
    (phone/video conference to discuss terms and details cited here)
  • Official kick-off meeting
  • Review rounds
    (3 rounds is standard)
  • Final Review

Terms of Payment

Discuss how payments will be dispersed. There are many ways this can occur. Discuss options that work for both parties. 

Sequential payments can be a mutually beneficial payment model.

Read more about Payments

Legal Documents

Share documents drafted by your legal team. This helps maintain workflow integrity.

Grant each other permission to utilize brand names, logos, entertainment titles, character names, etc… if that’s part of the agreement.

Entertainment Productions

When negotiating terms of a brand integration partnership, it’s helpful to understand the details mentioned below:

How Brand Will be Integrated

When negotiating brand integration objectives, the first thing to share with the advertiser is how the brand with be integrated into the entertainment production.

Discuss topics such as:

  • Amount of screen time
  • How the brand will be used in the scene(s) …also known as the type of brand integration.
  • Prominence: will it be recognizable
  • Who are the characters / actors in the scene
  • Will it be a favorable or controversial use of the brand
  • Context of the scene

While these details may evolve over the course of the production, it is beneficial to discuss early. This helps to resolve potential sticking points later on.

Number of Products to be Shared

How many products will you need for the production?

The number of products, signage, logos, artwork or other on-screen elements are critical to representing a brand. Be sure you production has an adequate amount for production needs and to accurately represent the advertiser’s brand.

Be sure to coordinate shipping.

Audience Size & Demographics

Accurate audience size, location and demographics are an essential part of determining the final price with the advertiser. 

While it is difficult to predict the future; past audience metrics can serve as an approximate baseline. 

Provide past audience details such as:

  • Location of viewing audience
  • Total number of views (or listens)
  • Demographics of viewing audience

When a brand is integrated into a scene it will accrue views in most cases in perpetuity (more views over the lifetime of reruns and international distribution)

This is one of the major benefits of brand integrations compared to traditional advertising media which only lasts for :30 or a short duration.

 

Off-Screen Marketing

In addition to having the brand featured in your scenes, discuss other off-screen partnerships such as:

  • Co-branded advertising promotions
  • Use of your Entertainment Title on brand’s packaging
  • Shared media buys for advertising
  • Event sponsorships
  • Social media partnership marketing
Schedule Meetings

To stay on-track, be sure to discuss and align on these meeting times:

  • Preliminary conversation
    (phone/video conference to discuss terms and details cited here)
  • Official kick-off meeting
  • Review rounds
  • (3 rounds is standard)
  • Final Review
Terms of Payment

Discuss how payments will be dispersed. There are many ways this can occur. Discuss options that work for both parties. 

Sequential payments can be a mutually beneficial payment model.

Read more about Payments

Legal Documents

Share documents drafted by your legal team. This helps maintain workflow integrity.

Grant each other permission to utilize brand names, logos, entertainment titles, character names, etc… if that’s part of the agreement.

More about Getting Started 

Brands: Create Showcase Page

How to create a page that attracts creators.

 

Learn More  ›

Creators: Create Showcase Page

How to create a page that attracts advertisers.

 

Learn More  ›

Arranging Payments

How creators and advertisers handle payments.

Learn More  ›

FAQ

Your questions answered

For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.

Does HOLLYFY handle transactions?

Not currently.

We stay out of the deal, so more money can go directly to the creators…and advertisers know there aren’t middle-men between them and the end result. We’ve found this yields faster results and more happy customers.

How do I handle transactions?

There are several ways you can construct payments between advertisers and entertainment creators:

Bank transfers, Stripe, Venmo, direct deposit, escrow accounts, PayPal, crypto-currency,…choose the option that best fits the working relationship you’d like to have.

Are there transaction fees?

No.

We stay out of the deal so more money can be used for the brand integration deal.

What are sequential payments?

Sequential payments is a methodology you can choose to utilize. You are not held to do so, but we’ve found this can be beneficial in aligning the interest and schedules of both parties.

Essentially, a security deposit reserves the integration, kick-off costs can be paid after the initial kick-off meeting, after each sequential meeting another payment can be transferred and once the production is released a final payment would be transferred.

To further align interests, you may choose to allocate a reserve for bonus payments if the project progresses better than expected. Bonus payments can be issued during any phase (or following release).

You’re not required to use this type of payment. The choice is up to you.

How do I report fraudulent activity?

We ask everyone who uses HOLLYFY for a few pieces of information before they use our platform. Members are advised to have this info filled out before they work together. This info helps make sure you know your partner, how to contact the members and how to report fraudulent activity.

HOLLYFY’s verification requirements include:
• Full name
• Email address
• Confirmed phone number
• LinkedIn profile
• Agreement to our terms of use
• Payment information

To report fraudulent activity:
• Send us an email at support@hollyfy.com
• Include your contact info with links to your account and the info of the party you’re reporting with a link to their account.
• Describe in detail the specifics of the fraudulent activity.
• Upon investigation, if this is deemed to be illegal activity, we may file a report with the appropriate authorities.

Report bad behavior

Need Help?

Use HOLLYFY helpbot.

Have questions? Need help getting started? Want to know how HOLLYFY works? Find answers to many common questions using our chatbot on Messenger powered by ChatFuel.

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All rights reserved. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply affiliation product endorsement.

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BRANDED ENTERTAINMENT PLATFORM
Empower Creators. Elevate Brands.

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