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HOW-TO • Advertiser

Best Practices for Advertisers

Best practices helps you amplify your brand, achieve your competitive marketing advantage, garner more brand awareness, accelerate sales, and defend your brand loyalty.

Holy Grail of Marketing

HOLLYFY brings the holy grail of marketing to your fingertips: Word-of-Mouth.

Now you can fuel word-of-mouth to your targeted demographic simply by collaborating with the entertainment productions who can feature and promote your brand. Leverage the influence of entertainment to reach attentive audiences.

 

From responding quickly to avoiding cancellations, here’s what to focus on.

Respond to every inquiry and proposal within 24 hours

Replying quickly when creators reach out shows that you’re an attentive, considerate marketer. It’s important to answer integration-related messages within 24 hours. A high response rate is not only a sign of a great marketer, it’s one of the criteria for becoming a SuperStar.

Accept proposals

If you seem to be declining a lot of proposals, HOLLYFY might assume you’re not interested in collaborating. To make sure you can accept as many proposals as possible while still feeling comfortable with every proposal, consider these options:

    Avoid cancellations

    HOLLYFY takes cancellations very seriously. Not only are they hugely disruptive, they also erode confidence in the entire ecosystem. That’s why, outside of any extenuating circumstances, cancellations should be avoided. To minimize your risk of canceling:

    • Ensure your showcase page is always up-to-date
    • Check your Showcase Page > Transactions tab weekly
    • If for some reason your Showcase Page isn’t in tip-top shape, find out how to make your page more competitive.
    • Respond to In-Progress transactions quickly

    Maintain a high overall rating

    At the end of each collaboration, both creators and advertisers will review their experience. Positive reviews help you get more integrations and can help you earn SuperStar status. Advertisers who get great reviews tend to focus on the following:

    • Clear Expectations: Creators need clear direction and defined expectations to best complete the integration. 
    • Respond Quickly: Make sure you schedule reviews, review comments, and provide necessary information proactively.
    • Accurate Page Details: Help creators decide if your brand meets their needs by providing clear info and must-know details.
    • A Smooth Start-Date: A clear and simple start-date process with agenda will help organize tasks.
    • Defined Tasks: Each transaction consists of tasks to complete. Simply assign tasks and follow them.

    It’s about the big picture

    HOLLYFY doesn’t expect every single collaboration to go perfectly from start to finish—you’ll learn a lot and evolve your collaboration style as you become more experienced. Following these guidelines is a great first step toward happy partners, positive reviews, and a fulfilling collaborations.

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    Tasks to Complete a Transaction

    Expedite transactions by assigning and then completing a series of simple tasks: due date, reviews, deliverables, requirements, share files, reimburse purchases…

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    Creating a Showcase Page

    Your brand is represented by a Showcase Page. Basic information like brand name, short description, official links, product (or, service) category, images, and listings.

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    Listings on your page are the types of entertainment you’d like to feature your brand.

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    When you’ll Pay for a Transaction

    Only pay when and if the creator accepts your offer. 

    ?  SMBs (Small-Medium sized businesses), check out our SMB program for additional help.

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