BRANDED ENTERTAINMENT
Marketing Solutions
Reach attentive audiences.
Or, try managed service.
How to Start
Collaborate with Content Creators
Get your brand featured in: music videos, influencer content, TV shows, movies, video games, and more.
Do it Yourself
Launch a showcase page for your brand.
GO →
Managed Service
Hire specialists to do the work for you.
GO →
Music
Music videos, song lyrics, concerts and more.
Influencers
TikTok, Instagram, YouTube, podcasts, blogs and more.
TV Shows
Cable, broadcast, on-demand and more.
Video Games
Console, mobile, MMOG, desktop and more.
Movies
Action, comedy, drama, thrillers and more.
Product Placement in
Music Videos
Have your brand (product, location, or service) featured by musicians, worn by musicians, mentioned in song lyrics, have signage in a scene, and more.
Influencers
feature your brand
Have your brand (product, location, or service) featured by musicians, worn by musicians, mentioned in song lyrics, have signage in a scene, and more.
Product Placement in
TV Shows
Get your brand mentioned by the show’s characters, foreground product placement, in-scene advert signage, or even have an episode written with your brand featured prominently in the plot.
Product Placement in
Movies
Have movie productions feature your brand in the plot, get mentioned by a character, or foreground placement in a scene.
Control Public Perception
Control people’s perception of your brand with entertainment.
Perpetual Advertising
Brand integrations in productions often last forever. Unlike fleeting media.
Word-of-Mouth Catalyst
Exponentially multiply brand relevance and brand awareness.
Advertise
to attentive audiences
Be an Insider, not just an Outsider
Boost brand awareness by getting your brand featured inside the scenes of movies, music videos, TV shows, video games, song lyrics, celebrity influencers, blog articles, podcasts, and more. Reach your target market when they’re most attentive.
Why use HOLLYFY?
All types of brands can use HOLLYFY. We make it easy and seamless to work with a wide variety of entertainment productions. You’re in control of your budget, media, integrations, and how you interact with creators.
More reward. Less effort.
Storyline Integration
Seamless brand integration inside the entertainment content designed specifically for the brand. Storyline integration is the weaving of a brand into the existing plot/storyline of film, TV show, video game, music video or social influencer content.
Brand is Essential to the Plot
Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.
Contextual Relevance
Create an emotional connection that you can’t get with interruptive adverts or legacy advertising media.
Brand Used by Principal Cast
Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene...the list is endless.
If the principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot.
Brand Used by Secondary Cast
Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value.
This is slightly different than storyline integration because it may not be relevant to the overall plot.
Foreground Placement
Branded foreground placement happens when objects are recognizeable within the composition of the shot. They are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other elements in the scene.
Background Placement
Branded background placement occur when recognizeable brands are placed within the composition of the shot, but often further from the camera. These tend to be larger objects.
Visual Integration
Brand name or product is recognizeable and often integrates seamlessly into the composition of a scene. These integrations allow set designers and art directors to stage every scene with realistic products (rather than generic products).
Audio Integration
Brand mentions. These allow screenwriters to integration into character dialogue. Brand (or product name) can be mentioned by a variety of characters.
Mention by Principal Cast
Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of the primary characters.
While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.
Mention by Secondary Cast
Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.
Mention by Narrator
Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.
Signage, posters, or billboards
Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene.
In modern society, numerous types of branded signage occurs. (eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,... the list is endless.)
These naturally occurring advertisements can be a source of revenue for a scene.
"Sponsored by..."
Title screens. These intro/exit screens can include supplemental marketing sponsorship funding.
Embedded Commercials
Similar to linear or streaming TV commercials, embedded commercials can occupy either a full screen takeover for set period of time or...a commercial that plays in the scene while other action occurs.
One of the primary differences compared to traditional TV commercials, is that these are embedded into the content and lasts the lifetime of the content. Which means views increase overtime versus a the fleeting :30 seconds of traditional media buys.
Signage
Posters, billboards, bus stops, murals, table tents, artwork,... Even, embedded TV commercials, videos, pre-rolls, title screens, sponsor screens.
Tips for Success
Check Your Page Weekly
Rack up more opportunities. Keep your Showcase Page content and listing up-to-date and you’ll get better matches.
ShortList Creators
Search out the entertainment creators that interest you. ShortList (aka favorite) their content and they’ll get notified.
Make Offers
Find creators. Make offers. Start transactions. Matches show common interest and probable partnerships.
Search Content Creators
ShortList Your Favorites
Easy-to-use search makes finding the types of musicians, influencers, movies, streaming TV shows and video games a simple tap and go. When you find a creator that interests you, ShortList them (it sends them a notification) or start messaging.
Need Assistance?
Try Managed Service
Specialist(s) source and engage with content creators that align with your marketing.
FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.
Do it for me
HOLLYFY’s managed service works with you to engage with content creators, coordinate integrations, report on status, manage payments, and achieve positive results.
We can even reach out to content creators on your behalf; freeing up time for you to work on other initiatives.
Specialists make the process easy!
What's a 'Budget Range'?
Budget range is important.
This helps creators map their audience size/demographics to your marketing goals.
The budget and amount you spend on your integration is completely up to you. To help you decide, use audience size, engagement metrics and demographics to rationalize fair pricing. (eg/ demographics + engagement + size = more budget).
Think of it like buying a house.
Understanding basic budget parameters leads to reaching objectives faster.
Do-It-Yourself plans?
Signing up for HOLLYFY is easy. Plans are catered to your needs.
Starter plan: startups, entry-level brands...
Professional plan: marketing departments, SMBs, National/International brands,...
Agency plan: advertising agencies, Fortune 500 companies, managing multiple brands,...
Helping small businesses
We've helped thousands of small businesses increase brand awareness.
We can even help on other advertising.
Start by collaborating with influencers who will feature your brand in and drive engagement (to your website/e-commerce, social accounts, Amazon purchases, or storefronts)
If you need help, try our Managed Service plan.
Small Business promo codes:
Email smb@hollyfy.com, subject line: SMB promo codes to receive discount codes
What is required?
We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they're working with, and how to contact each other.
Requirements:
• Create an account
• Showcase Page
• Listings
• Target Market (Audience)
Suggested (recommended)
• Images (header, thumbnail)
• Two-factor authentication
• Phone
• Payment methods
Start Collaborating with Content Creators
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All rights reserved. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply affiliation product endorsement.
