HOW TO:

Create Listings

for Brand Integration Interests

Tips for creating listings that attract the types of entertainment productions that engages your target market. Listings help match you with relevant creators and improve your ability to collaborate by reducing otherwise complex negotiations into simple, upfront conversations.

How to Create a Listing

Leverage the Influence of Entertainment

Here are some best practices.

Choose Entertainment Type

From video games to celebrity social media to movies to Instagrammers to TV series to music videos to and more… 

Choose Type of Integration

From prominent storyline integration to character dialogue to on-screen signage to background placements and more…

Scroll down for more

Choose Budget Range

Set any range you’d like. General rule of thumb: audience size + prominence of brand + screentime = higher price. 

Add Integration Details

A brief writeup describing how the brand integration might occur gives creators a general idea how you’d like your brand to be perceived by the audience.

Additional Details

Some creators find it helpful to understand what your brand wants: context, screentime, prominence and actors in the scene. These can be added at anytime.

Launch

Unleash your listing out into the world. Software will begin to process and match your needs with the needs of creators. Check in weekly.

Types of Integrations

Choose how your brand may be integrated in a production.

Storyline Integration

Seamless brand integration into the entertainment IP that’s designed specifically for a brand. … Storyline integration is the weaving of a brand into the existing story line of film, TV, streaming, video game, music video or social influencer production.

Brand is Essential to the Plot

Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.

Contextual Relevance

Create an emotional connection that you can’t get with traditional marketing or advertising media. 

Brand Used by Principal Cast

Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene…the list is endless. 

If your principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot.

 

Brand Used by Secondary Cast

Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value. 

This is slightly different than storyline integration because it may not be relevant to the overall plot. 

Foreground Placement of Brand

Branded foreground objects in a scene can also have monetary value.

These objects, within the composition of the shot, are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other things in the scene.

Learn more about cinematography tips ›

Background Placement of Brand

Branded background objects in a scene can have monetary value similar to foreground objects.

These objects, within the composition of the shot, are often further from the camera but still in focus. These tend to be larger objects.

Learn more about cinematography tips ›

Visual Integration

Brand name or product is visible, though often not the focus, and often integrates seamlessly into the context of a scene. These integrations allow set designers and art directors to stage every scene with realistic products as opposed to fake, generic products.

Audio Integration

These integrations allow screenwriters the ability to bring realism into character dialogue. Brand or product name is mentioned though often not the impetus, and should integrate seamlessly into the context of a scene.

Mention of Brand by Principal Cast

Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of your primary characters.

While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.

Mention of Brand by Secondary Cast

Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation. 

While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.

Mention of brand by Narrator

Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation. 

While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.

Posters, billboards, or other branded artwork

Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene. 

In modern society, numerous types of branded signage occurs. eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,… the list is endless. 

Use these naturally occurring advertisements as a source of revenue for your scene. 

"Sponsored by..."

Often these are intro screens and can include supplemental marketing sponsorship funding. 

Embedded Commercials

Similar to linear or streaming commercials, embedded commercials can occupy either a full screen takeover for set period of time or…a commercial that plays in the scene while other action takes place. 

One of the primary differences compared to traditional commercials, is this is embedded into the content and lasts the lifetime of the video. Which means it gets viewed more overtime versus a fleeting :30 seconds.

 

Signage

Similar to visual integration of a product or logo, signage integration allows naturally occurring posters, billboards or other artwork to be sold. In addition, intro clips and embedded videos can be sold.

More about Getting Started 

Create a Showcase Page

How to create a page that attracts creators.

 

Learn More  ›

Negotiate Pricing

How to work effectively with creators.

 

Learn More  ›

Sending Payments

How you pay creators on HOLLYFY.

 

Learn More  ›

Upgrade for More Features

Need help with your account? Want more features?
Simply add the tools, upgrades and services to help you achieve your goals.

Add-On Features

Everything to help you achieve your objectives. Additional listings, page creation, account management, advertising services, and more.

Concierge Service

Want us to do the work for you? Add concierge service to your showcase page. A dedicated representative will work with you to manage your account.

Want more?

Simply add what you need.

FAQ

Your questions answered

For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.

Who can be a HOLLYFY advertiser?

It’s easy to become a HOLLYFY advertiser in most areas, and it’s free to create a listing. Luxury brands, apparel, automotive, beverages, restaurants, packed goods, electronics, sporting goods, e-commerce and jewelry are just a few of the brands advertisers have shared on HOLLYFY.

How should I choose my listing’s budget?

The budget and amount you spend for your integration is completely up to you. To help you decide, you can use audience size, type of integration, attention (engagement) metrics and audience demographics to rationalize fair pricing. (eg/ more attentive viewers, higher the price).

How much does it cost to list my brand?

FREE. Signing up for HOLLYFY and listing your brand is free.

We only charge for additional services, features, upgrades, added listings, and required service fees to help cover the cost of running of the business.

Can HOLLYFY help me with setting prices?

HOLLYFY’s concierge service works with you to set your prices for better results.

You’re always responsible for your price, so concierge service makes suggestions, and you can adjust prices any time.

What is required of creators before engaging in a brand integration?

We ask everyone who uses HOLLYFY for a few pieces of information before they use our platform. Creators are advised to have this info filled out before they can take offers. This info helps make sure you know your partner, and how to contact the creator.

HOLLYFY’s verification requirements include:
• Full name
• Email address
• Confirmed phone number
• LinkedIn profile
• Agreement to our terms of use
• Payment information

Creators are expected, but not required, to provide verification. You may also require creators to provide verification before engaging in a brand integration.

Need Help?

Use HOLLYFY helpbot.

Have questions? Need help getting started? Want to know how HOLLYFY works? Find answers to many common questions using our chatbot on Messenger powered by ChatFuel.

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All rights reserved. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply affiliation product endorsement.

HOLLYFY
BRANDED ENTERTAINMENT PLATFORM
Empower Creators. Elevate Brands.

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