Brand Advertisers

Connect with Entertainment Creators

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Advertise ALL Types of Brands

directly inside entertainment scenes

Brand Awareness
Attentive Audience

Brand Integrations Made Easy

Getting your brand featured on the big screen, the small screen, mobile devices, video games, social media, blogs, podcasts or even music has never been easier. Reach your target market when they’re most attentive.

Attentive Advertising

Change brand perception of your primary consumer while they’re most attentive.

Advertise in Perpetuity

Brand integrations in productions often last in perpetuity. Unlike fleeting media.

Safe And Secure

You control your content. You control your transactions. You  control your integrations.

Get Matched

with Relevant Entertainment

Spend less time searching for brand integrations that align with your advertising strategy. Software serves up appropriate alignment matches based on your Showcase Page, target audience and listings (brand integration interests).
Learn about AI 

Why use HOLLYFY?

All types of brands can use HOLLYFY. We make it easy and seamless to work with a wide variety of entertainment productions. You’re in control of your budget, media, integrations, and how you interact with creators.

More reward. Less effort.

Advertising Made Effective

Reach your market  

Storyline Integration

Get your brand name, marketing message, product, location or service built into the storyline, used by characters or placed in a scene.

Character Dialogue

Get your brand name mentioned in character dialogue, by a narrator or in song lyrics. Spark word-of-mouth.

Signage On-Screen

Purchase billboards, posters, signs, storefronts and other signage used directly inside the scenes.

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Global Advertising Media Spending

$757 billion

by 2021*

*www.statista.com/statistics/273288/advertising-spending-worldwide/

How You Advertise

Get featured inside in a scene

Storyline Integration

Seamless brand integration into the entertainment IP that’s designed specifically for a brand. … Storyline integration is the weaving of a brand into the existing story line of film, TV, streaming, video game, music video or social influencer production.

Brand is Essential to the Plot

Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.

Contextual Relevance

Create an emotional connection that you can’t get with traditional marketing or advertising media. 

Brand Used by Principal Cast

Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene…the list is endless.

If your principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot.

 

Brand Used by Secondary Cast

Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value.

This is slightly different than storyline integration because it may not be relevant to the overall plot. 

Foreground Placement of Brand

Branded foreground objects in a scene can also have monetary value.

These objects, within the composition of the shot, are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other things in the scene.

Learn more about cinematography tips ›

Background Placement of Brand

Branded background objects in a scene can have monetary value similar to foreground objects.

These objects, within the composition of the shot, are often further from the camera but still in focus. These tend to be larger objects.

Learn more about cinematography tips ›

Visual Integration

Brand name or product is visible, though often not the focus, and often integrates seamlessly into the context of a scene. These integrations allow set designers and art directors to stage every scene with realistic products as opposed to fake, generic products.

Audio Integration

These integrations allow screenwriters the ability to bring realism into character dialogue. Brand or product name is mentioned though often not the impetus, and should integrate seamlessly into the context of a scene.

Mention of Brand by Principal Cast

Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of your primary characters.

While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.

Mention of Brand by Secondary Cast

Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.

While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.

Mention of Brand by Narrator

Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.

While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.

Posters, billboards, or other branded artwork

Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene.

In modern society, numerous types of branded signage occurs. eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,… the list is endless.

Use these naturally occurring advertisements as a source of revenue for your scene.

"Sponsored by..."

Often these are intro screens and can include supplemental marketing sponsorship funding.

Embedded Commercials

Similar to linear or streaming commercials, embedded commercials can occupy either a full screen takeover for set period of time or…a commercial that plays in the scene while other action takes place.

One of the primary differences compared to traditional commercials, is this is embedded into the content and lasts the lifetime of the video. Which means it gets viewed more overtime versus a fleeting :30 seconds.

Signage

Similar to visual integration of a product or logo, signage integration allows naturally occurring posters, billboards or other artwork to be sold. In addition, intro clips and embedded videos can be sold.

A Leader

In The Industry

Think of us as Airbnb for the media industry. Our pedigree runs deep. Our expertise is unmatched.

3 Steps to Start

List your brand for FREE

Get your brand up and connecting without sign-up charges. Tell us your target market and a few questions…that’s it.

Decide how many brand integrations you want

Choose your own budget, entertainment interests and how you want your brand used. We’re there to help along the way.

ShortList entertainment creators

Once your listings are live, qualified creators can get matched and reach out. You can connect with them as well or search for other entertainment creators.

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Reach an Attentive Audience
inside the storyline

Musicians

Music videos, song lyrics, concerts and more.

Influencers

Celebrities, Instagram, Youtube and more.

TV / Streaming

Cable, broadcast, on-demand and more.

Video Games

Console, mobile, MMOG, desktop and more.

Movies

Blockbusters, family, comedy, drama and more.

Tips for Ongoing Success

Update Your Page Weekly

New members are joining regularly. Keep your Showcase Page content and listing up-to-date and you’ll get better matches.

ShortList Favorite Creators

Search out the entertainment productions that interest you. ShortList (aka favorite) their relevant listings and they’ll get notified.

Connect with Your Matches

When matches happen connect and start messaging. Matches show common interest and partnerships become more likely.

Search for Productions

ShortList Your Favorites

Easy-to-use search filters makes finding the types of musicians, video games, movies, streaming TV shows and popular social media influencers a simple tap and go. When you find a creator that interests you, ShortList them (it sends them a notification) or tap thru to their page and connect to start messaging.

Need Assistance?

Try Concierge Service

It can take time to find and engage with creators who align with your marketing. Basically: if it doesn’t feel natural, the audience won’t watch and your brands’ message won’t resonate. That’s why we make brand partnerships easier, bringing you opportunities with relevant productions who can reach your audience.

We can find creators for you

Add concierge service to your Showcase Page. Login

More About Getting Started 

How to Create a Showcase Page

Set up a Showcase Page for your brand.

 

Learn More  ›

Negotiate Pricing

How to value a brand integration.

 

Learn More  ›

Sending Payments

How you pay creators on HOLLYFY.

 

Learn More  ›

How HOLLYFY Benefits Your Brand

(choose below)

FAQ

Your questions answered

For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.

Who can be a HOLLYFY advertiser?

It’s easy to become a HOLLYFY advertiser in most areas, and it’s free to create a listing. Luxury brands, apparel, automotive, beverages, restaurants, packed goods, electronics, sporting goods, e-commerce and jewelry are just a few of the brands advertisers have shared on HOLLYFY.

How should I choose my listing’s budget?

The budget and amount you spend for your integration is completely up to you. To help you decide, you can use audience size, audience attention/engagement metrics and audience demographics to rationalize fair pricing. (eg/ more attentive viewers, higher the price).

How much does it cost to list my brand?

Signing up for HOLLYFY and listing your brand is free.

We only charge for additional services, features, upgrades, added listings, and required service fees to help cover the cost of running of the business.

Can HOLLYFY help me with setting prices?

HOLLYFY’s concierge service works with you to set your prices for better results.

You’re always responsible for your price, so concierge service makes suggestions, and you can adjust prices any time.

What is required of creators before engaging in a brand integration?

We ask everyone who uses HOLLYFY for a few pieces of information before they use our platform. Creators are advised to have this info filled out before they can take offers. This info helps make sure you know your partner, and how to contact the creator.

HOLLYFY’s verification requirements include:
• Full name
• Email address
• Confirmed phone number
• LinkedIn profile
• Agreement to our terms of use
• Payment information

Creators are expected, but not required, to provide verification. You may also require creators to provide verification before engaging in a brand integration.

Ready to get started?

Create an account for FREE

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All rights reserved. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply affiliation product endorsement.

HOLLYFY
BRANDED ENTERTAINMENT PLATFORM
Empower Creators. Elevate Brands.

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