Get Influencers to Feature your Brand

Social media influencers amplify your brand in many ways. Influencers have devoted audiences who are interested in influencer lifestyles and recommendations.

Benefit of Influencers

to Improve Advertising Reach

Leveraging influencers for brand building has numerous effects on brand awareness and sales.

Brand Endorsement

Positive word-of-mouth is the holy grail of marketing. Leveraging the influence of influencers can have a lasting impact on brand perception.

Build Trust and Authority

The more endorsements you receive from authoritative influencers, the more people are going to trust your business and recognize your brand.

Promote Sales

Promoting features and benefits of your brand with relevant sales links drives dedicated customers to converted buyers.

Improve Consideration

Consumers trust influencers. When deciding what products to purchase, consumers will often default to the recommendations of the people they like and admire.

Brand Relevance

The more influencers you have promoting your brand, the better chance you have of increasing your relevance within your target audience.

Increase Referrals

People click on links voluntarily, thus they’re usually more targeted and have a higher conversion to sales rate than traditional lead generation models.

Types of Influencers

Specific to your industry. Select social media influencers that appeal to your target market.

Fashion influencers are one of the most popular types of influencers on the social media. It’s a big industry with a huge global audience. Fashion influencers get invited to major events, receive special perks, merchandise, and even business deals by top fashion brands.

These types of influencers are good for creative people with a keen eye for style and fashion. There’s a constant search for trends, styles and tips. 

Brand integrations: Apparel, cosmetics, beauty products, beauty salons, day spa, jewelry, shoes, handbags, wallets, sunglasses, belts, hats, outerwear, gloves, watches, accessories, florist, nail salon, CPG, retail brands, lifestyle products, hotels, home decor, furniture, websites/apps…

Examples: @kyliejenner, @gigihadid@haileybieberzoella@laurenconrad, Chiarra Ferragni, @gianlucavacchi, Mariano Di Vaio,

Food and beverage influencers attract a lot of viewers who are interested in recipes, ingredients, healthy eating, fine dining, and other food related stories. Many food and beverage influencers focus on specific types of cuisine including preparation tips, cooking supplies, ingredients, kitchen appliances, and more. Other food and beverage influencers cover restaurants and pubs.

Brand integrations: Restaurants, cafes, culinary products, food prep, food delivery, grocery, household appliances, beverages, kitchen products, dining sets, flatware, cutlery, home goods, websites/apps…

Examples: FeelGoodFoodieRosanna PansinoJamie OliverDavid Chang@thepioneerwoman, CookinWithMima, @minimalistbaker,…

Travel influencers are becoming more popular each day. Due to cheap air travel, people are traveling more than ever, and they are always looking for travel tips, advice, and destination guides.

Brand integrations: Hotels, airlines, resorts, car service, restaurants, cafes, food, beverages, apparel, luggage, handbags, wallets, tourism board, retail stores, shopping, cruises, day spa, automotive, websites/apps…

Examples: Murad OsmannChris BurkardJack MorrisJennifer TuffenJessica SteinThe Bucket List FamilyLouis ColeTara Whiteman,…

Every country in the world has different sports and every sport has its own stars (and fanbase). Sports influencers may also include athletes or sports journalists who are creating paid content for teams, athletes, and other organizations. In addition to covering latest sporting news, many influencers cover athletes exercise regimen, fitness routines or dietary habits.

Brand integrations: Sporting goods, fitness equipment, gyms, athletic apparel, shoes, health food, beverages, restaurants, hotels, airlines, resorts, car service, luggage, jewelry, retail stores, automotive, websites/apps…

Examples: Dude PerfectShaun WhiteCristiano RonaldoKelly SlaterDavid BeckhamRyan ShecklerSerena WilliamsDwayne JohnsonRoger Federer, Michael Phelps, Brodie Smith, Jay Alvarrez, Travis Pastrana, LeBron James,…

Lifestyle influencers might be the most popular type of influencers you can find on social media. They have a variety of viewers, interested in topics ranging from culture, arts, local news, and politics. This gives the influencers a wide range of topics to cover, making it easier to plan their content strategy and fit different types of brands in their posts.

Brand integrations: Fitness equipment, gyms, athletic apparel, shoes, health food, sporting goods, beverages, restaurants, hotels, airlines, resorts, car service, luggage, jewelry, retail stores, automotive, websites/apps…

Examples: Jen SelterAna Cheri, Michelle LewinAnllela SagraUlisses Jr., Sandra PrikkerSimeon PandaJeff SeidBradley MartynEmily Skye,…

Automotive and transportation influencers cover a wide range of topics including latest car models, features, engineering, designs, performance, parts, mods and more. They even partner up with local car dealerships for special offers and other business opportunities. These influencers have all the information about modern cars, vintage cars, off-road vehicles, motorcycles, ATVs, safety tips for drivers, and more. Some influencers also post about auto financing tips, financing calculators, corporate and banks offers, and finance schedules. It helps the audience find cars in their budget without visiting showrooms.

Brand integrations: Automotive, parts, tools, gas stations, motorcycles, boats, convenience stores, casual apparel, shoes, food, beverages, hotels, websites/apps…

Examples: Tim Shmee@diwd_officialThatDudeinBlueThe Smoking TireSeb Delanney Fr.KrispyRob DahmRob FerrettiTroy Sowers,…

Lifestyle influencers share a broad variety of content centered around and inspired by their personal lives — most notably family, home, travel, beauty, food, recipes, fashion, makeup, design and decor. This style of broad content sharing inspired directly from their lives differs drastically from fashion influencers, mom influencers, and other more segmented, niched influencers in that they tend to always share a wide mix of content across other influencer categories.

Brand integrations: Home decor, furniture, household appliances, furniture stores, CPG, lifestyle products, apparel, jewelry, accessories, sunglasses, household goods, food, beverages, hotels, websites/apps…

Examples: @georginagio@badbunnypr@jannid, @joannagaines, @sydneylerouxKennedy CymoneTyler Oakley, Nash Grier,…

Pet influencers provide great visual content that includes pet owners, animal lovers, animal shelters, and people looking for pets. Pet influencers share tips on keeping pets healthy, pet grooming, pet food, training, travel and boarding. Pet influencers often partner up with brands selling pet care products or services to generate revenue.

Brand integrations: Pet supplies, animal boarding, pet food, home decor, furniture, apparel, household goods, electronics, websites/apps…

Examples: TurboRooHarlow and Sage, Tuna, Smoothie the CatWaffles the CatDoug the Pug, Jiff Pom, Nala Cat, Mr.Dalmatian,…

Industry news influencers are updated more frequently to cover latest happenings.

News can be about anything like scientific innovations, technology, marketing, entertainment, politics, religion, and more. Big media outlets have several influencers to create content.

Brand integrations: Websites/apps, software, automotive, robotics, business trends, apparel, electronics, telecommunication, business services, …

Examples: James AltucherJill SchlesingerMarques BrownleeGary VaynerchukTechRaxUnbox TherapyKara Swisher,…

Fashion influencers are one of the most popular types of influencers on the social media. It’s a big industry with a huge global audience. Fashion influencers get invited to major events, receive special perks, merchandise, and even business deals by top fashion brands.

These types of influencers are good for creative people with a keen eye for style and fashion. There’s a constant search for trends, styles and tips. 

Brand integrations: Apparel, beverage, food, restaurants, shoes, jewelry, sunglasses, home decor, furniture, electronics, cafes, office suppies, consumer package goods, retail stores, lifestyle products, hotels, tools, websites/apps…

Examples: Whindersson Nunes, El Rubius, Liza KoshyJuanpa ZuritaZach KingRoman Atwood, King Bach,… 

Connect with Influencers to Feature your Brand

Connecting with influencers has never been easier. Machine learning matchmaking helps align relevant brand marketers with relevant influencers. It all starts by creating a showcase page for your brand on HOLLYFY. In your page are the key attributes to help you meet your marketing objectives: Overview, Listings & Target Audience. You can also search for entertainment opportunities, ShortList your favorites and get served up recommendations.

In addition to our smart, self-service platform you can also choose concierge service to have a personal assistant reach out to influencers and other entertainment creators not currently on HOLLYFY. We’re making influencer marketing, media and entertainment production easier than ever.

How it works ›

Influencers work with brands. Shane Dawson. Tana Mongeau. David Dobrik. Kylie Jenner. PineappleBrat. Jen Selter. Jem Wolfie. Alahna ly. Rachel Bush. Bre Tiesi. 50 cent ig. Baller alert ig. That’s influencer marketing.

How Influencers Integrate Brands

Influencers Influence Consumers

From featuring products in posts, visiting restaurants, video reviews, and endorsements… influencers increase word-of-mouth and boost sales amongst their viewers. This all starts by creating a simple, yet powerful listing.

Featured in Post

Featured posts of a brand or product innovations provide a benefit to followers, brands and influencers alike.

Mention Brand Name

Sharing brand names inside the text of posts is an easy way to gain brand relevance.

Sales Link

Links to ecommerce sales distributors help consumers quickly transact while garnering sales for your brand.

Amplify on Social

Social media amplification helps garner more views and generates traffic for both the brand and the influencer.

Image of Product

Photos of products with logos provides followers and influencers with visual content and amplifies brand awareness.

Brand Comparison

Comparing the pros and cons of similar brands helps audience understand the differences.

Product Demo Video

Audio & visual integration inside a demo video showcases feautres of your product used by a influencers with nuance.

Partnerships

Partnerships inside and outside of posts can amplify marketing by increasing word-of-mouth discussion across groups.

Brand Awareness

with attentive audiences

Get Matched

Influencers Relevant to your Brand

Machine learning helps align your brand with social media influencers and entertainment productions who want to feature your product, storefront, location, service, etc inside their content. This helps your brand fit seamlessly into their subject matter.
Read about machine learning ›

Influencer Marketing

Amplifies Brand Relevance

HOLLYFY is built to be the next-generation marketing and media solution for companies of all sizes.

Everyone can now find, be found and connect with social media influencers and other entertainment creators who are ready to feature your brand to their attentive audiences. You can get started. It’s easy.

Influencer Marketing. Evolved.

More about Getting Started
Create Listings

How to create listings that attract influencers.

 

Learn More  ›

Negotiate Your Integration

How to work effectively with influencers.

 

Learn More  ›

Paying Influencers

How you pay social media influencers.

 

Learn More  ›

Login Weekly

Connecting with influencers is easier than ever. Simply follow these helpful hints to make the most out of your HOLLYFY experience.

1) Login weekly to your HOLLYFY account.

2) Keep your listings up-to-date.

3) ShortList (favorite) influencers and entertainment productions.

 

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Add-On Features

Helpful resources designed to achieve your marketing objectives. Additional listings, page creation, account management, advertising services, and more.

Concierge Service

Want us to do the work for you? Add concierge service to your showcase page. A dedicated representative will work with you to manage your account.

Want more?

Simply add what you need.

Ready to get started?

Create an account for FREE

FAQ

Your questions answered

For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.

Who can be an advertiser on HOLLYFY?

It’s easy to become an advertiser on HOLLYFY in most areas, and it’s free to create an account. Luxury cars, women's apparel, fast food restaurants, headphones, and even chainsaw companies are just a few of the brands who use HOLLYFY.

How should I choose my listing’s budget range?

The budget range for your integration listing is completely up to you. To help you decide, you can use the type of integration, audience size, and audience demographics to negotiate a final transaction price. (eg/ more attentive viewers = higher the price).

Your budget is a guideline for matchmaking. It's not the final amount. That's up to you.

How much does it cost to launch my brand?

Signing up for HOLLYFY and launching your brand is FREE.

Add-on features, upgrades, additional listings and other services help us cover the cost of running of the business.

Can HOLLYFY help me with integrations?

HOLLYFY’s concierge service works with you to search for entertainment productions, reach out to entertainment creators whether they're using HOLLYFY yet or not, set your budget and help define the types of integrations optimal for your marketing goals. Simply add the service to any page after signing in by going to add-ons in account settings.

You’re always responsible for your budget, so concierge service makes suggestions, and you approve.

What is required of creators before reserving the brand integration?

We ask everyone who uses HOLLYFY for a few pieces of information before they earn verification status. Creators are recommended to have this info filled out before they can take an offer. This info helps make sure you know who to expect, and how to contact the creator.

HOLLYFY’s requirements for verification include:
• Full name
• Email address
• Confirmed phone number
• LinkedIn verification
• Agreement to terms of use
• Payment information

Creators are expected, but not required, to have a verified account. You may also require creators to provide verification before confirming the brand integration.

Need Help?

Chat with our helpbot.

Get your brand inside entertainment scenes.

Get Matched
With Productions

Based on your listings and target audience.

HOLLYFY
BRANDED ENTERTAINMENT PLATFORM
Empower Creators. Elevate Brands.

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