Get Influencers to Feature your Brand
Influencer marketing amplifies your brand in many ways. Influencers have devoted audiences and propel marketing and advertising initiatives.
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Influencer Marketing
Boost your Brand Relavance
Leverage influencers for building brand awareness and sales.
Brand Endorsement
Positive word-of-mouth is the holy grail of marketing. Leveraging the influence of influencers can have a lasting impact on brand perception.
Build Trust and Authority
The more endorsements you receive from authoritative influencers, the more people are going to trust your business and recognize your brand.
Promote Sales
Improve Consideration
Consumers trust influencers. When deciding what products to purchase, consumers will often default to the recommendations of the people they like and admire.
Brand Relevance
The more influencers you have promoting your brand, the better chance you have of increasing your relevance within your target audience.
Increase Referrals
Step-By-Step Guide
Launch a page with listings
Step 1:
Sign Up
Create an account on the HOLLYFY platform to get started.
Step 2:
Launch a Showcase Page
Since this page will showcase your brand to the community, you’ll want to add your brand’s logo, brand name, basic info and more.
Step 3:
Create a Listing
A listing explains what type of influencer partnership you’re interested in. Want to get your brand into posts, blogs, podcasts or videos? Create a listing that explains that.
Step 4:
Start Connecting with Influencers
Once you’ve launched your page with a listing geared towards social media influencers, we’ll start matching you with influencers on the platform. When you see one you like, you can get the partnership started!
For more info about creating a page and listings, go to the Setup Guide.
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Types of Influencers
Select social media influencers that appeal to your target market.
Fashion Influencer
Fashion influencers are one of the most popular types of influencers on the social media. It’s a big industry with a huge global audience. Fashion influencers get invited to major events, receive special perks, merchandise, and even business deals by top fashion brands.
These types of influencers are good for creative people with a keen eye for style and fashion. There’s a constant search for trends, styles and tips.Â
Brand integrations:Â Apparel, cosmetics, beauty products, beauty salons, day spa, jewelry, shoes, handbags, wallets, sunglasses, belts, hats, outerwear, gloves, watches, accessories, florist, nail salon, CPG, retail brands, lifestyle products, hotels, home decor, furniture, websites/apps…
Examples: @kyliejenner, @gigihadid, @haileybieber, zoella, @laurenconrad, Chiarra Ferragni, @gianlucavacchi, Mariano Di Vaio,…
Food & Beverage Influencer
Food and beverage influencers attract a lot of viewers who are interested in recipes, ingredients, healthy eating, fine dining, and other food related stories. Many food and beverage influencers focus on specific types of cuisine including preparation tips, cooking supplies, ingredients, kitchen appliances, and more. Other food and beverage influencers cover restaurants and pubs.
Brand integrations:Â Restaurants, cafes, culinary products, food prep, food delivery, grocery, household appliances, beverages, kitchen products, dining sets, flatware, cutlery, home goods, websites/apps…
Examples: FeelGoodFoodie, Rosanna Pansino, Jamie Oliver, David Chang, @thepioneerwoman, CookinWithMima, @minimalistbaker,…
Travel Influencer
Travel influencers are becoming more popular each day. Due to cheap air travel, people are traveling more than ever, and they are always looking for travel tips, advice, and destination guides.
Brand integrations:Â Hotels, airlines, resorts, car service, restaurants, cafes, food, beverages, apparel, luggage, handbags, wallets, tourism board, retail stores, shopping, cruises, day spa, automotive, websites/apps…
Examples: Murad Osmann, Chris Burkard, Jack Morris, Jennifer Tuffen, Jessica Stein, The Bucket List Family, Louis Cole, Tara Whiteman,…
Sports Influencer
Every country in the world has different sports and every sport has its own stars (and fanbase). Sports influencers may also include athletes or sports journalists who are creating paid content for teams, athletes, and other organizations. In addition to covering latest sporting news, many influencers cover athletes exercise regimen, fitness routines or dietary habits.
Brand integrations:Â Sporting goods, fitness equipment, gyms, athletic apparel, shoes, health food, beverages, restaurants, hotels, airlines, resorts, car service, luggage, jewelry, retail stores, automotive, websites/apps…
Examples: Dude Perfect, Shaun White, Cristiano Ronaldo, Kelly Slater, David Beckham, Ryan Sheckler, Serena Williams, Dwayne Johnson, Roger Federer, Michael Phelps, Brodie Smith, Jay Alvarrez, Travis Pastrana, LeBron James,…
Fitness Influencer
Fitness influencers elevate brands and promote healthy lifestyles, fitness equipment, workout plans, nutrition guides, and merchandise. They’re not just sharing their meal-prep, workouts, or toned bodies to inspire followers.
Brand integrations:Â Fitness equipment, gyms, athletic apparel, shoes, health food, sporting goods, beverages, restaurants, hotels, airlines, resorts, car service, luggage, jewelry, retail stores, automotive, websites/apps…
Examples: Jen Selter, Ana Cheri, Michelle Lewin, Anllela Sagra, Ulisses Jr., Sandra Prikker, Simeon Panda, Jeff Seid, Bradley Martyn, Emily Skye,…
Auto Influencers
Automotive and transportation influencers cover a wide range of topics including latest car models, features, engineering, designs, performance, parts, mods and more. They even partner up with local car dealerships for special offers and other business opportunities. These influencers have all the information about modern cars, vintage cars, off-road vehicles, motorcycles, ATVs, safety tips for drivers, and more. Some influencers also post about auto financing tips, financing calculators, corporate and banks offers, and finance schedules. It helps the audience find cars in their budget without visiting showrooms.
Brand integrations:Â Automotive, parts, tools, gas stations, motorcycles, boats, convenience stores, casual apparel, shoes, food, beverages, hotels, websites/apps…
Examples: Tim Shmee, @diwd_official, ThatDudeinBlue, The Smoking Tire, Seb Delanney Fr., Krispy, Rob Dahm, Rob Ferretti, Troy Sowers,…
Lifestyle Influencers
Lifestyle influencers share a broad variety of content centered around and inspired by their personal lives — most notably family, home, travel, beauty, food, recipes, fashion, makeup, design and decor. This style of broad content sharing inspired directly from their lives differs drastically from fashion influencers, mom influencers, and other more segmented, niched influencers in that they tend to always share a wide mix of content across other influencer categories.
Brand integrations:Â Home decor, furniture, household appliances, furniture stores, CPG, lifestyle products, apparel, jewelry, accessories, sunglasses, household goods, food, beverages, hotels, websites/apps…
Examples: @georginagio, @badbunnypr, @jannid, @joannagaines, @sydneyleroux, Kennedy Cymone, Tyler Oakley, Nash Grier,…
Pet Influencers
Pet influencers provide great visual content that includes pet owners, animal lovers, animal shelters, and people looking for pets. Pet influencers share tips on keeping pets healthy, pet grooming, pet food, training, travel and boarding. Pet influencers often partner up with brands selling pet care products or services to generate revenue.
Brand integrations:Â Pet supplies, animal boarding, pet food, home decor, furniture, apparel, household goods, electronics, websites/apps…
Examples: TurboRoo, Harlow and Sage, Tuna, Smoothie the Cat, Waffles the Cat, Doug the Pug, Jiff Pom, Nala Cat, Mr.Dalmatian,…
News Reporters and Journalists
Industry news influencers are updated more frequently to cover latest happenings.
News can be about anything like scientific innovations, technology, marketing, entertainment, politics, religion, and more. Big media outlets have several influencers to create content.
Brand integrations:Â Websites/apps, software, automotive, robotics, business trends, apparel, electronics, telecommunication, business services, …
Examples: James Altucher, Jill Schlesinger, Marques Brownlee, Gary Vaynerchuk, TechRax, Unbox Therapy, Kara Swisher,…
Comedians
Comedy influencers inspire us through clever short videos, hilarious insights and quick quips that summarize popular topics.Â
Brand integrations:Â Apparel, beverage, food, restaurants, shoes, jewelry, sunglasses, home decor, furniture, electronics, cafes, office suppies, consumer package goods, retail stores, lifestyle products, hotels, tools, websites/apps…
Examples: Whindersson Nunes, El Rubius, Liza Koshy, Juanpa Zurita, Zach King, Roman Atwood, King Bach,…
Influencer Marketing Platform
Connecting with influencers has never been easier. Machine learning matchmaking helps align relevant brand marketers with relevant influencers. It all starts by creating a showcase page for your brand on HOLLYFY. In your page are the key attributes to help you meet your marketing objectives: Overview, Listings & Target Audience. You can also search for entertainment opportunities, ShortList your favorites and get served up recommendations.
In addition to our smart, self-service platform you can also choose concierge service to have a personal assistant reach out to influencers and other entertainment creators not currently on HOLLYFY. We’re making influencer marketing, media and entertainment production easier than ever.
Influencers work with brands. Shane Dawson. Tana Mongeau. David Dobrik. Kylie Jenner. PineappleBrat. Jen Selter. Jem Wolfie. Alahna ly. Rachel Bush. Bre Tiesi. 50 cent ig. Baller alert ig. That’s influencer marketing.
How Influencers Integrate Brands
Influencers Influence Consumers
From featuring products in posts, visiting restaurants, video reviews, and endorsements… influencers increase word-of-mouth and boost sales amongst their viewers. This all starts by creating a simple, yet powerful listing.
Featured in Post
Featured posts of a brand or product innovations provide a benefit to followers, brands and influencers alike.
Mention Brand Name
Sharing brand names inside the text of posts is an easy way to gain brand relevance.
Sales Link
Amplify on Social
Social media amplification helps garner more views and generates traffic for both the brand and the influencer.
Image of Product
Photos of products with logos provides followers and influencers with visual content and amplifies brand awareness.
Brand Comparison
Comparing the pros and cons of similar brands helps audience understand the differences.
Product Demo Video
Audio & visual integration inside a demo video showcases feautres of your product used by a influencers with nuance.
Partnerships
Partnerships inside and outside of posts can amplify marketing by increasing word-of-mouth discussion across groups.
Brand Awareness
with social media influencer marketing
Get Matched
Influencers Relevant to your Brand
Machine learning helps align your brand with social media influencers and entertainment productions who want to feature your product, storefront, location, service, etc inside their content. This helps your brand fit seamlessly into their subject matter.
Read about machine learning ›
Influencer Marketing Hub
Amplifies Brand Relevance
HOLLYFY is built to be the next-generation marketing and media solution for companies of all sizes.
Everyone can now find, be found and connect with social media influencers and other entertainment creators who are ready to feature your brand to their attentive audiences. You can get started. It’s easy.
Influencer Marketing. Evolved.
More about Getting Started
Helpful Marketing Tips
Collaborate with Influencers
Connecting with influencers is easier than ever. Simply follow these helpful hints to make the most out of your HOLLYFY experience.
1) Login weekly to your HOLLYFY account.
2) Keep your listings up-to-date.
3) ShortList (favorite) influencers and entertainment productions.
Add-Ons
Helpful tools designed to achieve your objectives. Additional listings, page creation, page management, proposals, and more.
Full Service
Want us to do the work for you? Get dedicated SMEs (Subject Matter Experts) who will work with you to manage media budgets. Learn More ›
Want More?
Simply add what you need.
Ready to get started?
FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.
Who can be an advertiser on HOLLYFY?
It’s easy to become an advertiser on HOLLYFY in most areas, and it’s free to create an account. Luxury cars, women's apparel, fast food restaurants, headphones, and even chainsaw companies are just a few of the brands who use HOLLYFY.
How should I choose my listing’s budget range?
The budget range for your integration listing is completely up to you. To help you decide, you can use the type of integration, audience size, and audience demographics to negotiate a final transaction price. (eg/ more attentive viewers = higher the price).
Your budget is a guideline for matchmaking. It's not the final amount. That's up to you.
How much does it cost to launch my brand?
Signing up for HOLLYFY and launching your brand is FREE.
Add-on features, upgrades and transaction fees help us cover the cost of running of the business.
Can HOLLYFY help me with integrations?
HOLLYFY’s concierge service works with you to search for entertainment productions, reach out to entertainment creators whether they're using HOLLYFY yet or not, set your budget and help define the types of integrations optimal for your marketing goals. Simply add the service to any page after signing in by going to add-ons in account settings.
You’re always responsible for your budget, so concierge service makes suggestions, and you approve.
What is required of creators before reserving the brand integration?
We ask everyone who uses HOLLYFY for a few pieces of information before they earn verification status. Creators are recommended to have this info filled out before they can take an offer. This info helps make sure you know who to expect, and how to contact the creator.
HOLLYFY’s requirements for verification include:
• Full name
• Email address
• Confirmed phone number
• LinkedIn verification
• Agreement to terms of use
• Payment information
Creators are expected, but not required, to have a verified account. You may also require creators to provide verification before confirming the brand integration.
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Get brands inside entertainment scenes.
