Branded Entertainment Marketing Solutions

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for a fraction of the cost of traditional advertising

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Brand Integration in Entertainment Scenes

Buy product placement: music videos, influencer content, TV shows, movies, video games, and more.

Music

Music videos, song lyrics, concerts and more.

Influencers

TikTok, Instagram, YouTube, blogs and more.

TV Shows

Cable, broadcast, on-demand and more.

Video Games

Console, mobile, MMOG, desktop and more.

Movies

Action, comedy, drama, thrillers and more.

Product Placement in

Music Videos

Have your brand (product, location, or service) featured by musicians, worn by musicians, mentioned in song lyrics, have signage in a scene, and more.

Charli D'Amelio Dunkin Donuts

Influencers

feature your brand in posts

Have your brand (product, location, or service) featured by musicians, worn by musicians, mentioned in song lyrics, have signage in a scene, and more.

Coca-Cola New Coke Era Stranger Things

Product placement in

TV Shows

Get your brand mentioned by the show’s characters, foreground product placement, in-scene advert signage, or even have an episode written with your brand featured prominently in the plot.

Wilson Tom Hanks Castaway

Product placement in

Movies

Have movie productions feature your brand in the plot, get mentioned by a character, or foreground placement in a scene.

Advertise

to attentive audiences

Next-Generation Marketing Solutions

Boost brand awareness by getting your brand featured inside the scenes of movies, music vidoes, TV shows, video games, song lyrics, celebrity influencers, blog articles, podcasts, and more. Reach your target market when they’re most attentive.

Mind Control

Control people’s perception of your brand with entertainment.

Perpetual Reinforcement

Brand integrations in productions often last forever. Unlike fleeting media.

Word-of-Mouth

Exponentially multiply brand relevance and brand awareness.

Why use HOLLYFY?

All types of brands can use HOLLYFY. We make it easy and seamless to work with a wide variety of entertainment productions. You’re in control of your budget, media, integrations, and how you interact with creators.

More reward. Less effort.

Types of Integrations

How brand is featured inside the content.

Storyline Integration

Seamless brand integration inside the entertainment content designed specifically for the brand. Storyline integration is the weaving of a brand into the existing plot/storyline of film, TV show, video game, music video or social influencer content.

Brand is Essential to the Plot

Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.

Contextual Relevance

Create an emotional connection that you can’t get with interruptive adverts or legacy advertising media. 

Brand Used by Principal Cast

Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene...the list is endless. 

If the principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot. 

Brand Used by Secondary Cast

Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value. 

This is slightly different than storyline integration because it may not be relevant to the overall plot. 

Foreground Placement

Branded foreground placement happens when objects are recognizeable within the composition of the shot. They are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other elements in the scene.

Learn more about cinematography tips ›

Background Placement

Branded background placement occur when recognizeable brands are placed within the composition of the shot, but often further from the camera. These tend to be larger objects.

Learn more about cinematography tips ›

Visual Integration

Brand name or product is recognizeable and often integrates seamlessly into the composition of a scene. These integrations allow set designers and art directors to stage every scene with realistic products (rather than generic products).

Audio Integration

Brand mentions. These allow screenwriters to integration into character dialogue. Brand (or product name) can be mentioned by a variety of characters.

Mention by Principal Cast

Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of the primary characters.

While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.

Mention by Secondary Cast

Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.

While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.

Mention by Narrator

Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.

While this is similar to 'Storyline Integration' the distinction is whether the mention of this brand is integral to the plot of the story.

Signage, posters, or billboards

Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene.

In modern society, numerous types of branded signage occurs. (eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,... the list is endless.)

These naturally occurring advertisements can be a source of revenue for a scene.

"Sponsored by..."

Title screens. These intro/exit screens can include supplemental marketing sponsorship funding.

Embedded Commercials

Similar to linear or streaming TV commercials, embedded commercials can occupy either a full screen takeover for set period of time or...a commercial that plays in the scene while other action occurs.

One of the primary differences compared to traditional TV commercials, is that these are embedded into the content and lasts the lifetime of the content. Which means views increase overtime versus a the fleeting :30 seconds of traditional media buys.

Signage

Posters, billboards, bus stops, murals, table tents, artwork,... Even, embedded TV commercials, videos, pre-rolls, title screens, sponsor screens.

A Leader
In the Industry

One of the leading mediatech platforms for branded entertainment. Our pedigree runs deep. Our expertise is unmatched.

3 Steps to Start
Launch Showcase Page

Represent your brand to creators. Solve marketing needs quickly, effectively and with cost efficiency.

Add Listings

Choose your own budget, entertainment genres, and how you want your brand featured the audience. 

ShortList Entertainment

Once your listings are live, reach out to qualified creators, ShortList your favorites and get matched.

Start collaborating.

Upgrade for more features? Pricing Plans ›

Tips for Success
Check Your Page Weekly

New members are joining regularly. Keep your Showcase Page content and listing up-to-date and you’ll get better matches.

ShortList Favorite Creators

Search out the entertainment productions that interest you. ShortList (aka favorite) their content and they’ll get notified.

Make Offers

When matches happen make offers and start messaging. Matches show common interest and partnerships are more likely.

Search for Content Creators

ShortList Your Favorites

Easy-to-use search makes finding the types of musicians, influencers, movies, streaming TV shows and video games a simple tap and go. When you find a creator that interests you, ShortList them (it sends them a notification) or start messaging.

Need Assistance?
Try Managed Service

It can take time to find and engage with creators who align with your marketing. That’s why we make brand partnerships easier, bringing you opportunities with relevant entertainment creators who can motivate their audience.

How to Start
Create page (brand)
Launch a Showcase Page

Attract content creators.

 

Learn More  ›

Create listing (brand)
Create Listings

Select entertainment types.

 

Learn More  ›

matching algorithms
Matching Algorithms

Simplify discovery of relevant partners.

 

Learn More  ›

FAQ

Your questions answered

For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.

Who can be an advertiser?

Got a brand name. You're an advertiser.

It’s easy to use HOLLYFY for advertising. Simply launch your showcase page with listings.

Apparel, automotive, beverages, restaurants, CPG (consumer package goods), electronics, sporting goods, e-commerce, jewelry and more are just a few of the brands that have already shared on HOLLYFY.

Marketers & advertisers in numerous industry verticals find branded entertainment a net benefit to drive sales.

Budget range on listings?

Budget range is important.

This helps creators map their audience size/demographics to your marketing goals.

The budget and amount you spend on your integration is completely up to you. To help you decide, use audience size, engagement metrics and demographics to rationalize fair pricing. (eg/ demographics + engagement + size = more budget).

Think of it like buying a house.

Understanding basic budget parameters leads to reaching objectives faster.

Cost of doing business?

Startups and new brands; try Basic (free) plan to get familiar.

Managing established brands, multiple brands (or, you're a power user) upgrade to a professional or enterprise account for more features.

Membership settings (in Account Settings).

Pricing Plans

What about small businesses?

We've helped thousands of small businesses increase brand awareness.

Less complicated and more effective than traditional advertising.

Start by collaborating with influencers who will feature your brand in and drive engagement (to your website/e-commerce, social accounts, Amazon purchases, or storefronts)

If you need help, try our Managed Service program.

What is required?

We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they're working with, and how to contact each other.

Requirements:
• Profile info
• Email
• Showcase Page with Listings
• Agreement to Terms-of-Use

Suggested (recommended)
• Two-factor authentication
• Phone
• Payment methods
• Profile picture

Ready to get started?
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Updates, Offers & Unlocks

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All rights reserved. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply affiliation product endorsement.

HOLLYFY
MediaTech Collaboration Platform
Influencer Marketing & Product Placement
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