Fund Production
Retain Equity
Brand Integrations Made Easy
Whether you are a content creator for the big screen, the small screen, mobile devices, video games, social media, blogs, podcasts or even music; Turn your script, storyboard, location, lyric and scene into a profit center easily.
Monetize Scenes
Monetize ANY object, dialogue, signage, service, lyric or location in a scene.
Retain Equity
Brand integrations offer production and marketing funding while you retain equity.
Unlock Potential
You control your content. You control your transactions. You control your integrations.
Get Matched
with Relevant Brands
Spend less time searching for brands that align with your existing script, storyboard, lyrics, or scene. Software serves up appropriate alignment matches based on your Showcase Page, target audience and listings (brand integration opportunities). Learn about AI ›
Why use HOLLYFY?
No matter what kind of entertainment or content you create, HOLLYFY makes it easy and lucrative to work with advertisers. You’re in control of your production, prices, integrations, and how you interact with brands. More reward. Less effort.
Make Money
from content already in your scenes
Products and Locations
Monetize ANY object, service or location in a scene: eg/ apparel, beverages, electronics, autos, restaurants, websites, furniture, and more.
Character Dialogue
Monetize brand mentions in character dialogue, when mentioned by a narrator or even in song lyrics that mention a brand name.
Signage On-Screen
Monetize billboards, posters, storefronts, ambient signs, title cards (before or during) and other on-screen signage with a logo or brand name.
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Paradigm Shift
brands featured inside entertainment
What Can Entertainment Creators Monetize
Almost everything in a scene
Storyline Integration
Seamless brand integration into the entertainment IP that’s designed specifically for a brand. … Storyline integration is the weaving of a brand into the existing story line of film, TV, streaming, video game, music video or social influencer production.
Brand is Essential to the Plot
Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.
Contextual Relevance
Create an emotional connection that you can’t get with traditional marketing or advertising media.
Brand Used by Principal Cast
Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene…the list is endless.
If your principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot.
Brand Used by Secondary Cast
Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value.
This is slightly different than storyline integration because it may not be relevant to the overall plot.
Foreground Placement of Brand
Branded foreground objects in a scene can also have monetary value.
These objects, within the composition of the shot, are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other things in the scene.
Background Placement of Brand
Branded background objects in a scene can have monetary value similar to foreground objects.
These objects, within the composition of the shot, are often further from the camera but still in focus. These tend to be larger objects.
Visual Integration
Brand name or product is visible, though often not the focus, and often integrates seamlessly into the context of a scene. These integrations allow set designers and art directors to stage every scene with realistic products as opposed to fake, generic products.
Audio Integration
These integrations allow screenwriters the ability to bring realism into character dialogue. Brand or product name is mentioned though often not the impetus, and should integrate seamlessly into the context of a scene.
Mention of Brand by Principal Cast
Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of your primary characters.
While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.
Mention of Brand by Secondary Cast
Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.
Mention of brand by Narrator
Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.
While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.
Posters, billboards, or other branded artwork
Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene.
In modern society, numerous types of branded signage occurs. eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,… the list is endless.
Use these naturally occurring advertisements as a source of revenue for your scene.
"Sponsored by..."
Often these are intro screens and can include supplemental marketing sponsorship funding.
Embedded Commercials
Similar to linear or streaming commercials, embedded commercials can occupy either a full screen takeover for set period of time or…a commercial that plays in the scene while other action takes place.
One of the primary differences compared to traditional commercials, is this is embedded into the content and lasts the lifetime of the video. Which means it gets viewed more overtime versus a fleeting :30 seconds.
Signage
Similar to visual integration of a product or logo, signage integration allows naturally occurring posters, billboards or other artwork to be sold. In addition, intro clips and embedded videos can be sold.
A Leader
In The Industry
Think of us as Airbnb for the media industry. Our pedigree runs deep. Our expertise is unmatched.
3 Steps to Start
Launch Showcase Page
Share almost any type of entertainment production: Music videos, influencer accounts, video games, movies, podcasts, and nearly everything in-between.
Create Listings
Add listings for brand integrations. Choose from thousands of types of brand categories. You define the terms, prices, and requirements for brands.
ShortList Favorite Brands
Once your listings are launched, qualified brands can reach out. You can message them with any questions or search & ShortList them as well.
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Choose Your Entertainment
Musician
Influencer
TV / Streaming
Video Game
Movie
Tips for Ongoing Success
Update Your Page Weekly
Content creators are joining regularly. Keep your Showcase Page content and listings up-to-date and you’ll get better matches.
Make Proposals
Find brand pages that interest you and make a proposal to work with them.
Message your Matches
When matches happen, start messaging. Matches show common interest and partnerships are more likely.
Search for Brands
ShortList Your Favorites
Easy-to-use search filters makes finding the types of products, locations, services, and relevant brands a simple tap and go. When you find a brand that interests you, ShortList them (it sends them a notification) or tap thru to their listings and make a proposal.
Need Assistance?
Use Concierge Service
Being a top producer can take time. Concierge service will find and engage with brands who contribute to your creative vision. Basically: if it doesn’t feel natural, your audience won’t watch and the brands’ message won’t resonate. That’s why we make branded entertainment easier, bringing you opportunities with relevant brands who want to reach your audience.
Add to Conceirge Service to your Entertainment Showcase Page!
We can find brands for you
Add concierge service to your Showcase Page. Login
More About Monetizing
FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.
Who can be a HOLLYFY creator?
It’s easy to become a HOLLYFY creator in most areas, and it’s free to create a listing. Blockbuster movies, streaming TV, video games, music videos, and celebrity social media are just a few of the productions creators have shared on HOLLYFY.
How should I choose my listing’s price?
The price you charge for your integration listing is completely up to you. To help you decide, you can use your audience size, audience attention/engagement metrics and audience demographics to rationalize fair pricing. (eg/ more attentive viewers, higher the price).
How much does it cost to list my production?
Signing up for HOLLYFY and listing your production is FREE.
We only charge for add-ons, upgrades, and transaction fees to help cover the cost of running of the business.
Can HOLLYFY help me with setting prices?
HOLLYFY’s concierge service works with you to set your prices for better results.
You’re always responsible for your price, so concierge service makes suggestions, and you can adjust prices any time.
What is required of advertisers before reserving the brand integration?
We ask everyone who uses HOLLYFY for a few pieces of information before they use our platform. Advertisers are advised to have this info filled out before they can make an offer. This info helps make sure you know your partner, and how to contact the advertiser.
HOLLYFY’s verification requirements include:
• Full name
• Email address
• Confirmed phone number
• LinkedIn profile
• Agreement to our terms of use
• Payment information
Advertisers are expected, but not required, to provide verification. You may also require advertisers to provide verification before reserving the brand integration.
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All rights reserved. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply affiliation product endorsement.
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