Get a Blogger to Feature your Brand

Bloggers generate SEO page ranking, sales leads, and contextual brand awareness.  Attentive audiences are more likely to convert into customers.

Blogger Benefits
Improve Marketing Reach

Leveraging the influence of a blogger for brand building has numerous effects on brand awareness and sales.

Improve SEO

Page ranking is persuasive. Search engine algorithms crawl webpages and content to provide relevant page ranking for search queries. Contextual bloggers improve those results.

Backlinks

The more backlinks you have from different websites, the better chance you have of increasing your website traffic. Backlinks from quality contextual sites and blogs provide the greatest benefit.

Increase Referrals

People click on links voluntarily, thus they’re usually more targeted and have a higher conversion to sales rate than traditional lead generation models.

Brand Endorsements

Positive word-of-mouth is the holy grail of marketing. Utilizing the influence of a blogger can have a lasting impact on brand perception.

Build Trust and Authority

The more endorsements you receive from authoritative websites, the higher ranking your website is in the search engines, the more people are going to trust your business and recognize your brand.

Promote Sales

Promoting features and benefits of your brand with relevant sales links drives dedicated customers to converted buyers.

Blogger Categories

Specific to your industry. Select a blogger that appeal to your target market.
Food and beverage blogs attract a lot of readers who are interested in recipes, ingredients, healthy eating, fine dining, and other food related stories.

Many food and beverage bloggers focus on specific types of cuisine including preparation tips, cooking supplies, ingredients, kitchen appliances, and more.

Other food and beverage bloggers cover restaurants and pubs.

Travel blogs are becoming more popular each day. Due to cheap air travel, people are traveling more than ever, and they are always looking for travel tips, advice, and destination guides.
Fashion blogs are one of the most popular types of blogs on the internet. It’s a big industry with a huge global audience. Fashion bloggers get invited to major events, receive special perks, merchandise, and even business deals by top fashion brands.

These types of blogs are good for creative people with a keen eye for style and fashion. There’s a constant search for trends, styles and tips.

Every country in the world has different sports and every sport has its own stars (and fanbase). Sports blogging may also include bloggers who are writing paid content for teams, athletes, and other organizations.

In addition to covering latest sporting news, many bloggers write about athletes exercise regimen, fitness routines or dietary habits.

Industry news blogs are updated more frequently to cover latest happenings.

News can be about anything like scientific innovations, technology, marketing, entertainment, politics, religion, and more. Big media outlets have several bloggers to work on each of these sub-types in news blogging.

Check out the HOLLYFY news blog for branded entertainment. 

Lifestyle blogs might be the most popular type of blogs you can find online. They have a variety of readers, interested in topics ranging from culture, arts, local news, and politics. This gives the blogger a wide range of topics to cover, making it easier to plan their content strategy and fit different types of brands in their storylines.
Automotive and transportation blogs cover a wide range of topics including latest car models, their features, engineering, designs, performance, maintainence, mods and more. They even partner up with local car dealerships for special offers and other business opportunities.

These blogs have all the information about modern cars, vintage cars, offroad vehicles, motorcycles, ATVs, safety tips for drivers, and more.

Some bloggers also write about auto financing tips, financing calculators, corporate and banks offers, and finance schedules. It helps the reader find cars in their budget without visiting showrooms.

Lifestyle bloggers share a broad variety of content centered around and inspired by their personal lives — most notably family, home, travel, beauty, food, recipes, fashion, makeup, design and decor. This style of broad content sharing inspired directly from their lives differs drastically from fashion blogs, mom blogs, and other more segmented, niched blogs in that they tend to always share a wide mix of content across other blog categories.
Pet blogs provide great online readership that includes pet owners, animal lovers, animal shelters, and people looking for pets. Pet bloggers share tips on keeping pets healthy, pet grooming, pet food, training, travel and boarding.

Pet bloggers often partner up with brands selling pet care products or services to generate revenue.

Lifestyle blog

Mom blog

Fitness blog

Foodie blog

News blog

Travel blog

Connect with a Blogger to Feature your Brand

Connecting with a blogger has never been easier. Machine learning matchmaking helps align relevant marketers with relevant bloggers. It all starts by creating a showcase page for your brand on HOLLYFY. In your page are the key attributes to help you meet your marketing goals: Overview, Listings & Target Audience. You can also search for entertainment opportunities, ShortList your favorites and get served up recommendations.

In addition to our smart, self-service platform you can also choose concierge service to have a personal assistant reach out to bloggers and other entertainment creators not currently on HOLLYFY. We’re making marketing, media and entertainment production easier than ever.

How it works ›

How a Blogger Integrates Brands

Bloggers Influence Consumers

From product descriptions, featured stories, product comparisons, and sales leads… bloggers increase word-of-mouth and boost sales amongst their readers. This all starts by creating a simple, yet powerful listing.

Featured in Article

Featured stories about a brand or product innovations provide a benefit to readers, brands and bloggers alike.

Mention Brand Name

Sharing brand names inside the text of articles is an easy way to gain brand relevance.

Sales Link

Links to ecommerce sales distributors help consumers quickly transact while garnering sales for your brand.

Amplify on Social

Social media amplification of the bloggers article (aka link sharing) helps garner more views and generates traffic for both the brand and the blogger.

Image of Product

Photos of products with logos provides readers and bloggers with visual content that benefits even a quick skim of the blog.

Brand Comparison

Comparing the pros and cons of similar brands helps readers understand the differences.

Product Demo Video

Audio & visual integration inside a demo video showcases feautres of your product used by a blogger with more nuance.

Partnerships

Partnerships inside and outside of blog related content can amplify effective marketing by increasing word-of-mouth discussion across groups.

Brand Awareness

with attentive audiences

Get Matched

with Bloggers Relevant to your Brand

Machine learning helps align your brand with the bloggers and entertainment productions who want to feature your product, storefront, location, service, etc inside their content. This helps your brand fit seamlessly into the storyline. Learn about AI ›

Blog Marketing

Amplifies Brand Relevance

HOLLYFY is built to be the next-generation marketing and media solution for companies of all sizes.

Everyone can now find, be found and connect with bloggers and other entertainment creators who are ready to feature your brand in front of their audiences. You no longer need outside agencies. You can just get started. It’s easy.

Influencer Marketing. Evolved.

More about Getting Started
Create Listings

How to create listings that attracts bloggers.

 

Learn More  ›

Negotiate Your Integration

How to work effectively with bloggers.

 

Learn More  ›

Paying Bloggers

How you pay bloggers.

 

Learn More  ›

Login Weekly
Connecting with bloggers is easier than ever. Simply follow these helpful hints to make the most out of your HOLLYFY experience.

1) Login weekly to your HOLLYFY account.

2) Keep your listings up-to-date.

3) ShortList (favorite) bloggers and entertainment productions.

 

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Add-On Features

Helpful resources designed to achieve your marketing objectives. Additional listings, page creation, account management, advertising services, and more.

Concierge Service

Want us to do the work for you? Add concierge service to your showcase page. A dedicated representative will work with you to manage your account.

Want more?

Simply add what you need.

Ready to get started?

Create an account for FREE

FAQ

Your questions answered

For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.

Who can be an advertiser on HOLLYFY?

It’s easy to become an advertiser on HOLLYFY in most areas, and it’s free to create an account. Luxury cars, women's apparel, fast food restaurants, headphones, and even chainsaw companies are just a few of the brands who use HOLLYFY.

How should I choose my listing’s budget range?

The budget range for your integration listing is completely up to you. To help you decide, you can use the type of integration, audience size, and audience demographics to negotiate a final transaction price. (eg/ more attentive viewers = higher the price).

Your budget is a guideline for matchmaking. It's not the final amount. That's up to you.

How much does it cost to launch my brand?

Signing up for HOLLYFY and launching your brand is FREE.

Add-on features, upgrades, additional listings and other services help us cover the cost of running of the business.

Can HOLLYFY help me with integrations?

HOLLYFY’s concierge service works with you to search for entertainment productions, reach out to entertainment creators whether they're using HOLLYFY yet or not, set your budget and help define the types of integrations optimal for your marketing goals. Simply add the service to any page after signing in by going to add-ons in account settings.

You’re always responsible for your budget, so concierge service makes suggestions, and you approve.

What is required of creators before reserving the brand integration?

We ask everyone who uses HOLLYFY for a few pieces of information before they earn verification status. Creators are recommended to have this info filled out before they can take an offer. This info helps make sure you know who to expect, and how to contact the creator.

HOLLYFY’s requirements for verification include:
• Full name
• Email address
• Confirmed phone number
• LinkedIn verification
• Agreement to terms of use
• Payment information

Creators are expected, but not required, to have a verified account. You may also require creators to provide verification before confirming the brand integration.

Need Help?

Chat with our helpbot.

Get your brand inside entertainment scenes.

Get Matched
With Bloggers

Based on your listings and target audience.

HOLLYFY
BRANDED ENTERTAINMENT PLATFORM
Empower Creators. Elevate Brands.

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