Future of Marketing is Branded Entertainment

Evolution of marketing. Consumers have evolved from the era of traditional disruptive advertising into our new era of branded entertainment marketing. Contextual brand integrations feature brands relevant to the content.

    Technology is changing marketing and advertising at a staggering rate. Many brands, especially smaller ones, are finding it difficult to keep up with new tools of marketing automation, artificial intelligence or even the ever-expanding realm of branded entertainment. There’s also never been a more exciting time to be in marketing. These new technologies, trends, and consumer behaviors are transforming the industry at breakneck speed, creating exponential opportunities for those who are able to keep up — or better still, leap ahead of the curve.

    What is Branded Entertainment

    The influence of entertainment is all around us every day.

    Entertainment infuences the types of clothing we wear, autos we drive, electronics we purchase, beverages we drink, hotels we visit, food we eat, home decor we enjoy and even the products we buy for our children.

    Music Videos

    Featured in scenes, on set, worn or used by musicians.

    Song Lyrics

    Get your brand name featured in song lyrics by musicians.

    Character Dialogue

    Character or narrator talking about your brand name or conveying your brand’s message featured in a scene.

    TV Storyline

    Contextually relevant to the theme or plot of the show.

    Signage

    Billboards, posters, neon signs, murals, vending machines, table tents, & other signage in scenes.

    Video Games

    In scenes, used by characters, products, worn or as signage.

    Movie Storyline

    Contextually relevant to the theme or plot of the film.

    Product Placement

    Get your brand, signage or message placed in scenes, used by characters, as storefronts or as ambient signage.

    Influencer Marketing

    Popular social media accounts, posts, videos, podcasts, blogs…

    Partnerships

    Partnerships inside and outside of on-screen content amplifies effective marketing.

    Get brands inside entertainment scenes.

    Why Be an Outsider
    When You Can Be an Insider

    Make your brand part of the storyline so nothing can come between you and your audience. Brand integrations in TV, movies, song lyrics, music videos and influencer posts generate word-of-mouth in perpetuity. They’re more effective in driving recall, affinity and purchase intent than skippable commercial adverts.

    Machine learning can increase your performance.

    • Movie Productions 100% 100%
    • Broadcast TV 100% 100%
    • Streaming TV 100% 100%
    • Video Games 100% 100%
    • Music Videos 100% 100%
    • Song Lyrics 100% 100%
    • Concerts 100% 100%
    • Celebrities 100% 100%
    • YouTubers 100% 100%
    • Instagram 100% 100%
    • Twitter 100% 100%
    • Facebook 100% 100%
    • Snapchat 100% 100%
    • LinkedIn 100% 100%
    • Fashion blogs 100% 100%
    • Travel blogs 100% 100%
    • Tech blogs 100% 100%
    Why HOLLYFY

    Smart Advertising

    Attentive audiences and efficacy are paramount for brand consideration, awareness and relevancy. Partnerships are an exponential multiplier.

    Wide Range of Entertainment

    Open access system gives you ability to work with entertainment productions from blockbuster movies to specialized influencers.

    Powered by Amazon & Google

    Powerhouse capabilities like machine learning, secure messaging, integration tracking, matchmaking, privacy settings and more give you control with the ease of the world’s leading technology platforms.

    Future of Marketing is here

    HOLLYFY simplifies media buying inside entertainment content and advances the advertising model with next generation features.

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    Easy-to-Use

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    Controlled by You

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    Smart Advertising

    Smart Advertising

    Set your budget range

    Choose how much a brand integration is worth for your brand awareness. Need help? We have tools and services to help you meet your advertising objectives.

    Pay low fees

    Pay as you go. HOLLYFY charges for upgrades and add-on services. Our payment processing is fast, efficient and cost-effective. 

    Negotiate on your terms

    Once you and an entertainment creator approve the deal, we provide helpful tools, payment processing and task completion features. 

    More about Getting Started

    Launch a Showcase Page

    Create a page that attracts creators.

     

    Learn More  ›

    Add Listings to your Page

    How to create effective listings.

     

    Learn More  ›

    Paying Creators

    How you pay entertainment creators.

     

    Learn More  ›

    FAQ

    Your questions answered

    For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.

    Who can be an advertiser on HOLLYFY?

    It’s easy to become an advertiser on HOLLYFY in most areas, and it’s free to create an account. Luxury cars, women’s apparel, fast food restaurants, headphones, and even chainsaws are just a few brands who have shared on HOLLYFY.

    How should I choose my listing’s budget range?

    The budget range for your integration listing is completely up to you. To help you decide, you can use type of integration, audience size, and audience demographics to negotiate final transaction. (eg/ more attentive viewers = higher the price).

    How much does it cost to list my brand?

    Signing up for HOLLYFY and listing your brand is FREE.

    Add-on features, upgrades and transaction fees help us cover the cost of running of the business.

    Can HOLLYFY help me with integrations?

    HOLLYFY’s concierge service works with you to set your budget and types of integrations for optimal results. Simply add the service to any page after signing in.

    You’re always responsible for your budget, so concierge service makes suggestions, and you can adjust term any time.

    Learn about Concierge Service ›

     

    What is required of creators before reserving the brand integration?

    We ask everyone who uses HOLLYFY for a few pieces of information before they earn verification status. Creators are recommended to have this info filled out before they can take an offer. This info helps make sure you know who to expect, and how to contact the creator.

    HOLLYFY’s requirements for verification include:
    • Full name
    • Email address
    • Confirmed phone number
    • LinkedIn verification
    • Agreement to terms of use
    • Payment information

    Creators are expected, but not required, to have a verified account. You may also require creators to provide verification before confirming the brand integration.

    Ready to get started?

    Create an account for FREE

    Gamified Marketing

    Each time you login and use HOLLYFY you’ll discover new ways to market your brand and earn reward credits to boost your experience.

    HOLLYFY
    BRANDED ENTERTAINMENT PLATFORM
    Empower Creators. Elevate Brands.

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