& Brand Relevance
Advertise your brand inside TV shows for increased brand awareness, relevance and sales.
Best TV Shows
Select TV show genres that appeal to your target market.
Drama is a genre of narrative fiction (or semi-fiction) intended to be more serious than humorous in tone. In the modern era before the birth of cinema or television, “drama” within theatre was a type of play that was neither a comedy nor a tragedy.
Brand integrations: Apparel, automotive, electronics, restaurants, beverages, furniture, home decor, websites/apps, hotels, travel, health, beauty, household appliances, food, retail stores, business services, non-profits, finance, insurance, household supplies, utilities, tools, lawn/garden…
Examples: Homeland, The Walking Dead, Dr. Who, Big Little Lies, Game of Thrones, Breaking Bad, Downton Abbey,…
Comedy or more often comedy-drama or dramedy, is a genre of dramatic works in which plot elements are a combination of comedy and drama. It is a subgenre of contemporary tragicomedy. Comedy-drama is especially found in television programs and is considered a “hybrid genre”.
Brand integrations: Apparel, restaurants, beverages, furniture, household appliances, food, home decor, office supplies, hotels, travel, websites/apps, retail stores, business services, toys,…
Examples: Schitt’s Creek, Atlanta, It’s Always Sunny In Philadelphia, Barry, Saturday Night Live, Fleabag…
A news program, news programme, news show, or newscast is a regularly scheduled radio or television program that reports current events. News is typically reported in a series of individual stories that are presented by one or more anchors.
Brand integrations: New product features, topical company stories, financial milestones, electronics, business services, software, websites/apps, automotive, real estate, non-profits…
Examples: Cuomo Prime Time, All In with Chris Hayes, MSNBC Live, CNN Tonight, CNBC, Squawk Box, Power Lunch, Mad Money, Fast Money, Tucker Carlson Tonight, The Rachel Maddow Show, Hannity, The Ingraham Angle,…
A game show is a type of television program in which people play a game that involves answering questions or solving problems for money and/or prizes. On some shows contestants compete against other players or another team while other shows involve contestants playing alone for a good outcome or a high score. Game shows often reward players with prizes such as cash, trips and goods and services provided by the show’s prize suppliers.
Brand integrations: Household supplies, electronics, food, beverages, health, beauty, household appliances, home decor, dining, furniture, automotive, apparel, travel, dining, hospitality, home services, sporting goods, toys, games, tools, lawn/garden…
Examples: The Price is Right, Hell’s Kitchen, Wheel of Fortune, Top Chef, Project Runway, Survivor, American Ninja Warrior, …
A talk show or chat show is a television programming or radio programming genre in which one person discusses various topics put forth by a talk show host. Usually, guests consist of a group of people who are learned or who have experience with whatever issue is being discussed on the show for that episode.
Brand integrations: Apparel, beverages, furniture, electronics, business services, software, websites/apps,…
Examples: Ellen, Good Morning America, Conan, The View, The Tonight Show Starring Jimmy Fallon, Dr. Phil, The Talk, Real Time with Bill Maher, Wendy Williams, Jimmy Kimmel Live!, The Late Late Show with James Corden,…
An animated series (aka cartoon) is a set of animated works with a common series title, usually related to one another. A cartoon can be a satirical or humorous satire expressed in different animated styles from line drawing to 3D rendering. Many kids grow up watching new and classic cartoons on TV. Series can have either a finite number of episodes like a miniseries, a definite end, or be open-ended, without a predetermined number of episodes.
Brand integrations: Toys, games, candy, beverages, snack food, food, apparel, websites/apps, children’s goods, education…
Examples: The Simpsons, SpongeBob SquarePants, Rick and Morty, Family Guy, American Dad, BoJack Horseman, Bob’s Burgers, Teen Titans Go, Archer, South Park, Robot Chicken,…
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unknown individuals rather than professional actors. Reality TV is a type of television programming that aims to show how ordinary people behave in everyday life, or in situations, often created by the program makers, which are intended to represent everyday life.
Brand integrations: Apparel, restaurants, beverages, furniture, home decor, hotels, travel, websites/apps, health, beauty, household appliances, food, retail stores, business services, finance, insurance, …
Examples: Bachelorette, Real Housewives, Keeping up with the Kardashians, House Hunters, Deadliest Catch, Life Below Zero…
Soap Operas are the origins of branded entertainment. These daily dramas began to be associated with their advertisers, hence the name “soap opera”. The first real soap opera was created by actress Irna Phillips in 1930 called Painted Dreams at radio station WGN in Chicago. It was a 15-minute daily drama involving a family that included a widow and her unmarried daughter. A crucial element that defines the soap opera is the open-ended serial nature of the narrative, with stories spanning several episodes.
Brand integrations: Apparel, food, beverages, furniture, home decor, household appliances, household supplies, restaurants, personal services, home services, utilities, education, non-profits, retail stores…
Examples: Days of our Lives, Coronation Street, The Bold and The Beautiful, All My Children, Grey’s Anatomy, General Hospital,…
Product Placement in TV Shows
Connecting with TV show producers and showrunners has never been easier. Machine learning matchmaking helps align relevant advertisers with relevant productions. It all starts by creating a showcase page for your brand on HOLLYFY. In your page are the key attributes to help you meet your marketing goals: Overview, Listings & Target Audience. You can also search for entertainment opportunities, ShortList your favorites and get served up recommendations.
In addition to our smart, self-service platform you can also choose concierge service to have a personal assistant reach out to TV show producers and other entertainment creators not currently on HOLLYFY. We’re making marketing, media and entertainment production easier than ever.
Netflix. YouTube TV. HBO. Cable TV. Broadcast TV. Primetime TV. Smart TV. ABC. AMC. TBS. NBC. CBS. HGTV. FX. Showtime. TBS. A&E. Discovery. Disney… and more.
How TV Shows Integrate Brands
From featuring products in storylines, character dialogue, inside restaurants, wearing apparel or showcasing electronics… TV shows increase word-of-mouth and boost sales. This all starts by creating a simple, yet powerful listing.
Storyline integration is weaving a brand’s message into the show plot or narrative. Brand is often integral to the story.
Character dialogue mentions brand name inside the TV show or series is an easy way to gain brand relevance.
Placing of products, apparel, and objects inside scenes provides viewers with a heightened sense of realism.
On-screen signage can be a poster, billboard, storefront or vending machine with brand identity and message.
Increased Advertising Efficacy
Prominence in Scenes
with TV Shows Relevant to your Brand
Machine learning helps align your brand with the TV shows and other entertainment productions who want to feature your product, storefront, location, service, etc inside their content. This helps your brand fit seamlessly into the storyline. Smart TV.
Read about machine learning ›
Track Integration in TV Shows
HOLLYFY is built to be the next-generation marketing, product placement and media solution for companies of all sizes.
Everyone can now find, be found and connect with TV shows and other entertainment creators who are ready to feature your brand in front of their audiences. You no longer need outside agencies. You can just get started. It’s easy.
Product Placement. Evolved.
How to Start
Access Email Contacts
Search for business email addresses of people working in marketing, advertising, entertainment and media. Over 35 million+
Have managed service do the work for you.
Who can be an advertiser?
Got a brand name. You're an advertiser.
It’s easy to use HOLLYFY for advertising. Simply launch your showcase page with listings.
Apparel, automotive, beverages, restaurants, CPG (consumer package goods), electronics, sporting goods, e-commerce, jewelry and more are just a few of the brands that have already shared on HOLLYFY.
Marketers & advertisers in numerous industry verticals find branded entertainment a net benefit to drive sales.
Budget range on listings?
Budget range is important.
This helps creators map their audience size/demographics to your marketing goals.
The budget and amount you spend on your integration is completely up to you. To help you decide, use audience size, engagement metrics and demographics to rationalize fair pricing. (eg/ demographics + engagement + size = more budget).
Think of it like buying a house.
Understanding basic budget parameters leads to reaching objectives faster.
Cost of doing business?
Startups and new brands; try Basic (free) plan to get familiar.
Managing established brands, multiple brands (or, you're a power user) upgrade to a professional or enterprise account for more features.
Membership settings (in Account Settings).
What about small businesses?
We've helped thousands of small businesses increase brand awareness.
Less complicated and more effective than traditional advertising.
Start by collaborating with influencers who will feature your brand in and drive engagement (to your website/e-commerce, social accounts, Amazon purchases, or storefronts)
If you need help, try our Managed Service program.
What is required?
We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they're working with, and how to contact each other.
• Profile info
• Showcase Page with Listings
• Agreement to Terms-of-Use
• Two-factor authentication
• Payment methods
• Profile picture