Marketing Solutions › Movie product placement
Get Movies to
Feature your Brand
Product placement inside feature films, on-demand movies, shorts, indy films, documentaries, and even blockbuster movies is easier than ever.
Need help? Managed Service ›
Brand Integration in Movies
Product placement in movies has long tail benefits on brand awareness and sales.
Brand Perception
Modify and harness brand perception by promoting features and benefits of your brand inside the scenes of movies.
Cultural Zeitgeist
Movies have propelled brands into consideration for decades. When deciding what products to purchase, consumers will often default to what they know and what they’ve seen.
Brand Affinity
Leverage the influence of movie brand integration to give your brand clout (much like Aston Martin in James Bond).
Brand Relevance
When movies feature your brand, the better chance you have of increasing your relevance within your target audience.
Talk Value
Word-of-Mouth. Integrate your brand inside movie storylines and scenes to give people something to talk about and generate sales.
Purchase Intent
Use your movie brand integration in other traditional advertising campaigns as a point of difference in the marketplace.
Step-By-Step Guide
Launch a page with listings
Step 1:
Sign Up
Create an account on the HOLLYFY platform to get started.
Step 2:
Launch a Showcase Page
Since this page will showcase your brand to the community, you’ll want to add your brand’s logo, brand name, basic info and more.
Step 3:
Create a Listing
A listing explains what type of partnership you’re interested in. Want to get your brand into a movie? Create a listing that explains that.
Step 4:
Start Connecting with Movies
Once you’ve launched your page with a listing geared towards movies, we’ll start matching you with movies on the platform. When you see one you like, you can get the partnership started!
For more info about creating a page and listings, go to the Setup Guide.
Need help? Managed Service
Genres of Movies
Select upcoming movie genres that appeal to your target market.
Action & Adventure Genre
Action & Adventure films often include high energy, big-budget physical stunts and chases, rescues, battles, fights, escapes, destructive crises (floods, explosions, natural disasters, fires, etc.), non-stop motion, spectacular rhythm and pacing, and adventurous, often two-dimensional ‘good-guy’ heroes (or recently, heroines) battling ‘bad guys’ – all designed for pure audience escapism.
Brand integrations: Automotive, apparel, beverages, alcohol, food, websites, apps, hotels, restaurants, cafes, office buildings, toys, computers, household appliances, furniture, home decor, electronics, beauty products, makeup, hardware, tools, weapons, fast food, sporting goods, lawn equipment, consumer package goods, household supplies, storefronts, signage, billboards, and more…
Examples: James Bond, Avengers, Iron Man, Deadpool, Kingsman, Batman, 6 Underground, X-men, Jurassic Park, Mission Impossible, …
Comedy Genre
Comedies are light-hearted plots consistently and deliberately designed to amuse and provoke laughter (with one-liners, jokes, etc.) by exaggerating the situation, the language, action, relationships and characters. This inclueds various forms of comedy throughout cinematic history, including slapstick, screwball, spoofs and parodies, romantic comedies, family comedy, dark satirical comedy, and more.
Brand integrations: Apparel, beverages, alcohol, food, restaurants, cafes, office buildings, electronics, furniture, home decor, toys, computers, websites, apps, hotels, household appliances, beauty products, makeup, hardware, tools, automotive, fast food, sporting goods, lawn equipment, consumer package goods, household supplies, storefronts, signage, billboards, and more…
Examples: Harold and Kumar Go to White Castle, Hangover, Jumanji, Zombieland, Stuber, Dumb and Dumber, Good Boys, …
Drama Genre
Dramas are often serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction. Usually, they are not focused on special-effects, comedy, or action, Dramatic films are probably the largest film genre, with many subsets.
Brand integrations: Electronics, apparel, beverages, furniture, home decor, alcohol, food, websites, apps, hotels, restaurants, cafes, office buildings, automotive, games, computers, household appliances, beauty products, makeup, hardware, tools, weapons, fast food, sporting goods, lawn equipment, consumer package goods, household supplies, storefronts, signage, billboards, and more…
Examples: A Star is Born, Rocketman, Hidden Figures, Once Upon a Time in Hollywood, Arrival, Moonlight, Lady Bird, Joker, The Irishman…
Documentary Genre
Documentaries are often used to reveal an unusual, interesting or unknown angle. Topics are limited only by one’s imagination. Documentary filmmakers are often motivated to make their films because they feel a particular story or viewpoint is not being (adequately) covered by mainstream media. Documentaries can be funny, poignant, disturbing, ironic, absurd, inspirational, amusing, shocking or any combination.
Brand integrations: Beverages, alcohol, food, websites, apps, hotels, restaurants, cafes, office buildings, automotive, apparel, computers, household appliances, furniture, home decor, electronics, beauty products, makeup, hardware, tools, weapons, fast food, sporting goods, lawn equipment, consumer package goods, games, household supplies, storefronts, signage, billboards, and more…
Examples: The Biggest Little Farm, Senna, Won’t You Be My Neighbor, Apollo 11, The Game Changers, Citizen Four, Hoop Dreams,…
Horror Genre
Horror films are designed to frighten and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time in a cathartic experience. Horror films feature a wide range of styles, from the earliest silent Nosferatu classic, to today’s CGI monsters and deranged humans. They are often combined with science fiction when the menace or monster is related to a corruption of technology, or when Earth is threatened by aliens. The fantasy and supernatural film genres are not always synonymous with the horror genre. There are many sub-genres of horror: slasher, splatter, psychological, survival, teen terror, ‘found footage,’ serial killers, paranormal/occult, zombies, Satanic, monsters, Dracula, Frankenstein, etc.
Brand integrations: Hardware, tools, fast food, automotive, weapons, apparel, beverages, alcohol, food, websites, apps, hotels, restaurants, cafes, office buildings, computers, household appliances, furniture, home decor, electronics, beauty products, makeup, sporting goods, lawn equipment, consumer package goods, household supplies, storefronts, signage, billboards, and more…
Examples: Us, It, Bird Box, Split, Get Out, Final Destination, Silence of the Lambs, American Psycho, Halloween, The Shining, Jaws, …
Animation Genre
Animations are not a strictly-defined genre category, but rather a film technique, although they often contain genre-like elements. Animation, fairy tales, and stop-motion films often appeal to children, but it would marginalize animations to view them only as “children’s entertainment.” Animated films are often directed to, or appeal most to children, but easily can be enjoyed by all.
Brand integrations: Candy, beverages, snack food, children’s goods, apps, websites, apparel, toys, games, automotive, travel, fast food, restaurants, signage, logos, billboards…
Examples: Lego Movie, Ralph Breaks the Internet, Toy Story, Despicable Me, Ratatouille, Up, Nemo, Lion King, The Incredibles,…
Romance Genre
Romance films often revolve around the love between two protagonists. This genre usually has a theme that explores an issue within love at first sight, forbidden love, love triangles, and sacrificial love. Whether due to class, culture, religion, or social conventions, the love sought is considered forbidden. The pursuit of love frames the emotional journey, while the physical journey focuses on the pursuit of a Higher Cause (this can often be patriotic, professional or family obligation). The larger story question is whether the lovers will choose love or the Higher Cause.
Brand integrations: Apparel, beverages, alcohol, food, hotels, restaurants, cafes, computers, household appliances, furniture, home decor, electronics, beauty products, makeup, hardware, tools, automotive, websites, apps, lawn equipment, consumer package goods, household supplies, office buildings, toys, storefronts, signage, billboards, and more…
Examples: The Notebook, Age of Adaline, Dear John, Crazy Rich Asians, Five Feet Apart, If I Stay, Me Before You, …
Product Placement in Movies
Connecting with filmmakers has never been easier. Machine learning matchmaking helps align relevant advertisers with relevant movie makers. It all starts by creating a showcase page for your brand on HOLLYFY. In your page are the key attributes to help you meet your marketing goals: Overview, Listings & Target Audience. You can also search for entertainment opportunities, ShortList your favorites and get served up recommendations.
In addition to our smart, self-service platform you can also choose concierge service to have a personal assistant reach out to game creators and other entertainment creators not currently on HOLLYFY. We’re making marketing, media and entertainment production easier than ever.
Movie studios work with brand marketers. Lionsgate. Paramount. A24. Universal. Marvel Studios. Warner Bros. Blumhouse. Focus Features. Annapurna. MGM. Columbia. Summit. Bad Robot. IFC Films. Pixar. Magnolia Pictures. Disney. Dreamworks.
How Movies Integrate Brands
Inside Scenes
From featuring products in storylines, character dialogue, inside restaurants, wearing apparel or showcasing electronics… movies increase word-of-mouth and boost sales. This all starts by creating a simple, yet powerful listing.
Featured in Storyline
Storyline integration is weaving a brand’s message into the movie plot or narrative. Brand is often integral to the story.
Mention Brand Name
Character dialogue mentions brand name inside the movie is an easy way to gain brand relevance.
Promote on Social
Social media amplification on partners feed helps garner more views and generates traffic for both the brand and the creator.
Visual of Product
Placing of products, apparel, and objects inside scenes provides viewers with a heightened sense of realism.
Signage
On-screen signage can be a poster, billboard, mural or vending machine with brand identity and message.
Shared Media
Partnerships inside and outside of the movie can amplify marketing with advertising campaign integration across traditional media.
Brand Marketing
Amplification in Upcoming Movies
Get Matched
with Movies Relevant to your Brand
Machine learning helps align your brand with the filmmakers and entertainment productions who want to feature your product, storefront, location, service, etc inside their content. This helps your brand fit seamlessly into the storyline. Learn about AI ›
Brand Integration in Movies
Amplifies Brand Relevance
HOLLYFY is built to be the next-generation marketing and media solution for companies of all sizes.
Everyone can now find, be found and connect with filmmakers and other entertainment creators who are ready to feature your brand in front of their audiences. You no longer need outside agencies. You can just get started. It’s easy.
New Era of Marketing.
How to Start
Product Placement in Movies
Connecting with filmmakers is easier than ever. Simply follow these helpful hints to make the most out of your HOLLYFY experience.
1) Login weekly to your HOLLYFY account.
2) Keep your listings up-to-date.
3) ShortList (favorite) movies and entertainment productions.
Access Email Contacts
Search for business email addresses of people working in marketing, advertising, entertainment and media. Over 35 million+
Managed Service
Want us to do the work for you? Get dedicated SMEs (Subject Matter Experts) who will work with you to coordinate brand integrations. Learn More ›
Need assistance?
Have managed service do the work for you.
FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.
Who can be an advertiser?
Got a brand name. You're an advertiser.
It’s easy to use HOLLYFY for advertising. Simply launch your showcase page with listings.
Apparel, automotive, beverages, restaurants, CPG (consumer package goods), electronics, sporting goods, e-commerce, jewelry and more are just a few of the brands that have already shared on HOLLYFY.
Marketers & advertisers in numerous industry verticals find branded entertainment a net benefit to drive sales.
Budget range on listings?
Budget range is important.
This helps creators map their audience size/demographics to your marketing goals.
The budget and amount you spend on your integration is completely up to you. To help you decide, use audience size, engagement metrics and demographics to rationalize fair pricing. (eg/ demographics + engagement + size = more budget).
Think of it like buying a house.
Understanding basic budget parameters leads to reaching objectives faster.
Cost of doing business?
Startups and new brands; try Basic (free) plan to get familiar.
Managing established brands, multiple brands (or, you're a power user) upgrade to a professional or enterprise account for more features.
Membership settings (in Account Settings).
What about small businesses?
We've helped thousands of small businesses increase brand awareness.
Less complicated and more effective than traditional advertising.
Start by collaborating with influencers who will feature your brand in and drive engagement (to your website/e-commerce, social accounts, Amazon purchases, or storefronts)
If you need help, try our Managed Service program.
What is required?
We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they're working with, and how to contact each other.
Requirements:
• Profile info
• Email
• Showcase Page with Listings
• Agreement to Terms-of-Use
Suggested (recommended)
• Two-factor authentication
• Phone
• Payment methods
• Profile picture
Ready to get started?
Brand integration in entertainment scenes.
