Marketing Solutions  ›  Movie product placement

Get Movies to
Feature your Brand

Product placement inside feature films, on-demand movies, shorts, indy films, documentaries, and even blockbuster movies is easier than ever.

Movie studios with product placement

Brand Integration in Movies

Product placement in movies has long tail benefits on brand awareness and sales.

Brand Perception

Modify and harness brand perception by promoting features and benefits of your brand inside the scenes of movies.

Cultural Zeitgeist

Movies have propelled brands into consideration for decades. When deciding what products to purchase, consumers will often default to what they know and what they’ve seen.

Brand Affinity

Leverage the influence of movie brand integration to give your brand clout (much like Aston Martin in James Bond).

Brand Relevance

When movies feature your brand, the better chance you have of increasing your relevance within your target audience.

Talk Value

Word-of-Mouth. Integrate your brand inside movie storylines and scenes to give people something to talk about and generate sales.

Purchase Intent

Use your movie brand integration in other traditional advertising campaigns as a point of difference in the marketplace.

Step-By-Step Guide

Launch a page with listings

Sign up - get started
Step 1:

Sign Up

Create an account on the HOLLYFY platform to get started.

Advertisers Showcase Page
Step 2:

Launch a Showcase Page

Since this page will showcase your brand to the community, you’ll want to add your brand’s logo, brand name, basic info and more.

movie listing
Step 3:

Create a Listing

A listing explains what type of partnership you’re interested in. Want to get your brand into a movie? Create a listing that explains that.

Learn More ›

Search ShortList movies
Step 4:

Start Connecting with Movies

Once you’ve launched your page with a listing geared towards movies, we’ll start matching you with movies on the platform. When you see one you like, you can get the partnership started!

For more info about creating a page and listings, go to the Setup Guide.

Need help? Managed Service

Genres of Movies

Select upcoming movie genres that appeal to your target market.

Action & Adventure Genre

Action & Adventure films often include high energy, big-budget physical stunts and chases, rescues, battles, fights, escapes, destructive crises (floods, explosions, natural disasters, fires, etc.), non-stop motion, spectacular rhythm and pacing, and adventurous, often two-dimensional ‘good-guy’ heroes (or recently, heroines) battling ‘bad guys’ – all designed for pure audience escapism.

Brand integrations: Automotive, apparel, beverages, alcohol, food, websites, apps, hotels, restaurants, cafes, office buildings, toys, computers, household appliances, furniture, home decor, electronics, beauty products, makeup, hardware, tools, weapons, fast food, sporting goods, lawn equipment, consumer package goods, household supplies, storefronts, signage, billboards, and more…

Examples: James Bond, Avengers, Iron Man, Deadpool, Kingsman, Batman, 6 Underground, X-men, Jurassic Park, Mission Impossible, 

Comedy Genre

Comedies are light-hearted plots consistently and deliberately designed to amuse and provoke laughter (with one-liners, jokes, etc.) by exaggerating the situation, the language, action, relationships and characters. This inclueds various forms of comedy throughout cinematic history, including slapstick, screwball, spoofs and parodies, romantic comedies, family comedy, dark satirical comedy, and more.

Brand integrations: Apparel, beverages, alcohol, food, restaurants, cafes, office buildings, electronics, furniture, home decor, toys, computers, websites, apps, hotels, household appliances, beauty products, makeup, hardware, tools, automotive, fast food, sporting goods, lawn equipment, consumer package goods, household supplies, storefronts, signage, billboards, and more…

Examples: Harold and Kumar Go to White Castle, Hangover, Jumanji, Zombieland, Stuber, Dumb and Dumber, Good Boys, …

Drama Genre

Dramas are often serious, plot-driven presentations, portraying realistic characters, settings, life situations, and stories involving intense character development and interaction. Usually, they are not focused on special-effects, comedy, or action, Dramatic films are probably the largest film genre, with many subsets.

Brand integrations: Electronics, apparel, beverages, furniture, home decor, alcohol, food, websites, apps, hotels, restaurants, cafes, office buildings, automotive, games, computers, household appliances, beauty products, makeup, hardware, tools, weapons, fast food, sporting goods, lawn equipment, consumer package goods, household supplies, storefronts, signage, billboards, and more…

Examples: A Star is Born, Rocketman, Hidden Figures, Once Upon a Time in Hollywood, Arrival, Moonlight, Lady Bird, Joker, The Irishman…

Documentary Genre

Documentaries are often used to reveal an unusual, interesting or unknown angle. Topics are limited only by one’s imagination. Documentary filmmakers are often motivated to make their films because they feel a particular story or viewpoint is not being (adequately) covered by mainstream media. Documentaries can be funny, poignant, disturbing, ironic, absurd, inspirational, amusing, shocking or any combination.

Brand integrations: Beverages, alcohol, food, websites, apps, hotels, restaurants, cafes, office buildings, automotive, apparel, computers, household appliances, furniture, home decor, electronics, beauty products, makeup, hardware, tools, weapons, fast food, sporting goods, lawn equipment, consumer package goods, games, household supplies, storefronts, signage, billboards, and more…

Examples: The Biggest Little Farm, Senna, Won’t You Be My Neighbor, Apollo 11, The Game Changers, Citizen Four, Hoop Dreams,…

Horror Genre

Horror films are designed to frighten and to invoke our hidden worst fears, often in a terrifying, shocking finale, while captivating and entertaining us at the same time in a cathartic experience. Horror films feature a wide range of styles, from the earliest silent Nosferatu classic, to today’s CGI monsters and deranged humans. They are often combined with science fiction when the menace or monster is related to a corruption of technology, or when Earth is threatened by aliens. The fantasy and supernatural film genres are not always synonymous with the horror genre. There are many sub-genres of horror: slasher, splatter, psychological, survival, teen terror, ‘found footage,’ serial killers, paranormal/occult, zombies, Satanic, monsters, Dracula, Frankenstein, etc.

Brand integrations: Hardware, tools, fast food, automotive, weapons, apparel, beverages, alcohol, food, websites, apps, hotels, restaurants, cafes, office buildings, computers, household appliances, furniture, home decor, electronics, beauty products, makeup, sporting goods, lawn equipment, consumer package goods, household supplies, storefronts, signage, billboards, and more…

Examples: Us, It, Bird Box, Split, Get Out, Final Destination, Silence of the Lambs, American Psycho, Halloween, The Shining, Jaws, …

Animation Genre

Animations are not a strictly-defined genre category, but rather a film technique, although they often contain genre-like elements. Animation, fairy tales, and stop-motion films often appeal to children, but it would marginalize animations to view them only as “children’s entertainment.” Animated films are often directed to, or appeal most to children, but easily can be enjoyed by all.

Brand integrations: Candy, beverages, snack food, children’s goods, apps, websites, apparel, toys, games, automotive, travel, fast food, restaurants, signage, logos, billboards…

Examples: Lego Movie, Ralph Breaks the Internet, Toy Story, Despicable Me, Ratatouille, Up, Nemo, Lion King, The Incredibles,…

Romance Genre

Romance films often revolve around the love between two protagonists. This genre usually has a theme that explores an issue within love at first sight, forbidden love, love triangles, and sacrificial love. Whether due to class, culture, religion, or social conventions, the love sought is considered forbidden. The pursuit of love frames the emotional journey, while the physical journey focuses on the pursuit of a Higher Cause (this can often be patriotic, professional or family obligation). The larger story question is whether the lovers will choose love or the Higher Cause.

Brand integrations: Apparel, beverages, alcohol, food, hotels, restaurants, cafes, computers, household appliances, furniture, home decor, electronics, beauty products, makeup, hardware, tools, automotive, websites, apps, lawn equipment, consumer package goods, household supplies, office buildings, toys, storefronts, signage, billboards, and more…

Examples: The Notebook, Age of Adaline, Dear John, Crazy Rich Asians, Five Feet Apart, If I Stay, Me Before You, …

Product Placement in Movies

Connecting with filmmakers has never been easier. Machine learning matchmaking helps align relevant advertisers with relevant movie makers. It all starts by creating a showcase page for your brand on HOLLYFY. In your page are the key attributes to help you meet your marketing goals: Overview, Listings & Target Audience. You can also search for entertainment opportunities, ShortList your favorites and get served up recommendations.

In addition to our smart, self-service platform you can also choose concierge service to have a personal assistant reach out to game creators and other entertainment creators not currently on HOLLYFY. We’re making marketing, media and entertainment production easier than ever.

Top 10 Brands in Movies ›

Movie studios work with brand marketers. Lionsgate. Paramount. A24. Universal. Marvel Studios. Warner Bros. Blumhouse. Focus Features. Annapurna. MGM. Columbia. Summit. Bad Robot. IFC Films. Pixar. Magnolia Pictures. Disney. Dreamworks.

How Movies Integrate Brands

Inside Scenes

From featuring products in storylines, character dialogue, inside restaurants, wearing apparel or showcasing electronics… movies increase word-of-mouth and boost sales. This all starts by creating a simple, yet powerful listing.

Featured in Storyline

Storyline integration is weaving a brand’s message into the movie plot or narrative. Brand is often integral to the story.

Mention Brand Name

Character dialogue mentions brand name inside the movie is an easy way to gain brand relevance.

Promote on Social

Social media amplification on partners feed helps garner more views and generates traffic for both the brand and the creator.

Visual of Product

Placing of products, apparel, and objects inside scenes provides viewers with a heightened sense of realism.

Signage

On-screen signage can be a poster, billboard, mural or vending machine with brand identity and message.

Shared Media

Partnerships inside and outside of the movie can amplify marketing with advertising campaign integration across traditional media.

Brand Marketing

Amplification in Upcoming Movies

Get Matched

with Movies Relevant to your Brand

Machine learning helps align your brand with the filmmakers and entertainment productions who want to feature your product, storefront, location, service, etc inside their content. This helps your brand fit seamlessly into the storyline. Learn about AI ›

upcoming movie match
brand marketing dashboard
Brand Integration in Movies
Amplifies Brand Relevance

HOLLYFY is built to be the next-generation marketing and media solution for companies of all sizes.

Everyone can now find, be found and connect with filmmakers and other entertainment creators who are ready to feature your brand in front of their audiences. You no longer need outside agencies. You can just get started. It’s easy.

New Era of Marketing.
How to Start
Create page (brand)
Launch a Showcase Page

Attract content creators.

 

Learn More  ›

Create listing (brand)
Create Listings

Select entertainment types.

 

Learn More  ›

matching algorithms
Matching Algorithms

Simplify discovery of relevant partners.

 

Learn More  ›

brand marketing dashboard

Product Placement in Movies

Connecting with filmmakers is easier than ever. Simply follow these helpful hints to make the most out of your HOLLYFY experience.

1) Login weekly to your HOLLYFY account.

2) Keep your listings up-to-date.

3) ShortList (favorite) movies and entertainment productions.

 

Access Email Contacts

Search for business email addresses of people working in marketing, advertising, entertainment and media. Over 35 million+

Managed Service

Want us to do the work for you? Get dedicated SMEs (Subject Matter Experts) who will work with you to coordinate brand integrations. Learn More ›

Need assistance?

Have managed service do the work for you.

FAQ

Your questions answered

For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.

Who can be an advertiser?

Got a brand name. You're an advertiser.

It’s easy to use HOLLYFY for advertising. Simply launch your showcase page with listings.

Apparel, automotive, beverages, restaurants, CPG (consumer package goods), electronics, sporting goods, e-commerce, jewelry and more are just a few of the brands that have already shared on HOLLYFY.

Marketers & advertisers in numerous industry verticals find branded entertainment a net benefit to drive sales.

Budget range on listings?

Budget range is important.

This helps creators map their audience size/demographics to your marketing goals.

The budget and amount you spend on your integration is completely up to you. To help you decide, use audience size, engagement metrics and demographics to rationalize fair pricing. (eg/ demographics + engagement + size = more budget).

Think of it like buying a house.

Understanding basic budget parameters leads to reaching objectives faster.

Cost of doing business?

Startups and new brands; try Basic (free) plan to get familiar.

Managing established brands, multiple brands (or, you're a power user) upgrade to a professional or enterprise account for more features.

Membership settings (in Account Settings).

Pricing Plans

What about small businesses?

We've helped thousands of small businesses increase brand awareness.

Less complicated and more effective than traditional advertising.

Start by collaborating with influencers who will feature your brand in and drive engagement (to your website/e-commerce, social accounts, Amazon purchases, or storefronts)

If you need help, try our Managed Service program.

What is required?

We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they're working with, and how to contact each other.

Requirements:
• Profile info
• Email
• Showcase Page with Listings
• Agreement to Terms-of-Use

Suggested (recommended)
• Two-factor authentication
• Phone
• Payment methods
• Profile picture

Ready to get started?
Brand integration in entertainment scenes.
HOLLYFY
MediaTech Collaboration Platform
Influencer Marketing & Product Placement
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