Marketing Solutions › Podcasts & Blogs
Get Podcasts or Blogs to Feature your Brand
Podcasts and bloggers provide depth and brand relevance to your marketing. They also improve SEO page ranking, additional backlinks, amplify sales leads, and contextual brand awareness.
Need help? Managed Service ›
Advertise in Podcasts & Blogs
Amplify your Marketing Reach
Leverage the influence of bloggers and podcasts for brand awareness and sales conversions.
Improve SEO
Increase page ranking. Search engine algorithms crawl webpages and content to provide relevant page ranking for search queries. Contextual bloggers improve your results.
Backlinks
The more backlinks you have from different websites, the better chance you have of increasing your website traffic. Backlinks from quality contextual sites and blogs provide the greatest benefit.
Increase Site Traffic
People click on links voluntarily, thus they’re usually more targeted and have a higher conversion to sales rate than traditional lead generation models.
Brand Endorsements
Positive word-of-mouth is the holy grail of marketing. Utilize the influence of a blogger for a lasting impact on brand perception.
Build Trust and Authority
The more endorsements you receive from authoritative websites, the more people are going to trust your business and recognize your brand.
Promote Sales
Promote features and benefits of your brand with relevant sales links enticing dedicated customers to become brand evangelists.
Step-By-Step Guide
Launch a page with listings
Step 1:
Sign Up
Create an account on the HOLLYFY platform to get started.
Step 2:
Launch a Showcase Page
Since this page will showcase your brand to the community, you’ll want to add your brand’s logo, brand name, basic info and more.
Step 3:
Create Listings
A listing explains what type of partnership you’re interested in. Want to get your brand reviewed in a blog? Create a listing that explains that.
Step 4:
Start Connecting
Once you’ve launched your page with a listing geared towards bloggers, we’ll start matching you with bloggers on the platform. When you see one you like, you can get the partnership started!
For more info about creating a page and listings, go to the Setup Guide ›
Need help? Managed Service ›
Blog & Podcast Categories
Select podcasts & blogs that appeals to your target market.
Fashion Blogs & Podcasts
Fashion blogs & podcasts are some of the most popular types of content on the internet. It’s a big industry with a huge global audience. Fashion bloggers and podcasters get invited to major events, receive special perks, merchandise, and even business deals by top fashion brands.
These types of influencers are good for creative people with a keen eye for style and fashion. There’s a constant search for trends, styles and tips.
Food and Beverage Blogs
Food and beverage blogs attract a lot of readers who are interested in recipes, ingredients, healthy eating, fine dining, and other food related stories.
Many food and beverage bloggers focus on specific types of cuisine including preparation tips, cooking supplies, ingredients, kitchen appliances, and more.
Other food and beverage bloggers cover restaurants and pubs.
Lifestyle Podcasts & Blogs
Lifestyle podcasts and blogs share a broad variety of content centered around and inspired by their personal lives — most notably family, home, travel, beauty, food, recipes, fashion, makeup, design and decor. This style of broad content sharing inspired directly from their lives differs drastically from fashion blogs, mom blogs, and other more segmented, niched blogs in that they tend to always share a wide mix of content across other categories.
Travel Podcasts & Blogs
Travel podcasts and blogs are becoming more popular each day. Due to cheap travel, people are traveling more than ever, and they are always looking for travel tips, advice, and destination guides.
Sports Podcasts & Blogs
Every country in the world has different sports and every sport has its own stars (and fanbase). Sports podcasts and blogging may also include those who are writing paid content for teams, athletes, and other organizations.
In addition to covering latest sporting news, many bloggers and podcasters write about athletes exercise regimen, fitness routines or dietary habits.
Journalists and News Reporters
Industry news articles and podcasts are updated more frequently to cover latest happenings.
News can be about anything from scientific innovations, technology, marketing, entertainment, politics, religion, and more. Big media outlets have several reporters who work on each of these sub-types in news.
Check out the HOLLYFY news blog for branded entertainment.
Auto Podcasts & Blogs
Automotive and transportation podcasts and blogs cover a wide range of topics including latest car models, their features, engineering, designs, performance, maintainence, mods and more. They even partner up with local car dealerships for special offers and other business opportunities.
These podcasts and blogs have all the information about modern cars, vintage cars, offroad vehicles, motorcycles, ATVs, safety tips for drivers, and more.
Some also write about auto financing tips, financing calculators, corporate and banks offers, and finance schedules. It helps the reader find cars in their budget without visiting showrooms.
Pet Podcasts & Blogs
Pet podcasts and blogs provide great online readership that includes pet owners, animal lovers, animal shelters, and people looking for pets. Pet bloggers and podcasters share tips on keeping pets healthy, pet grooming, pet food, training, travel and boarding.
They often partner up with brands selling pet care products or services to generate revenue.
Manage on your Dashboard
Connecting with a podcasters and bloggers has never been easier. Machine learning matchmaking helps align relevant marketers with relevant bloggers. It all starts by creating a showcase page for your brand on HOLLYFY. In your page are the key attributes to help you meet your marketing goals: Overview, Listings & Target Audience. You can also search for entertainment opportunities, ShortList your favorites and get served up recommendations.
In addition to our smart, self-service platform you can also choose concierge service to have a personal assistant reach out to podcasts and bloggers and other entertainment creators not currently on HOLLYFY. We’re making marketing, media and entertainment production easier than ever.
How Podcasts & Blogs Feature Brands
From product descriptions, featured stories, product comparisons, and sales leads… podcasts & bloggers increase word-of-mouth and boost sales amongst their readers. This all starts by creating a simple, yet powerful listing.
Featured in Article
Featured stories about a brand or product innovations provide a benefit to readers, brands and bloggers alike.
Mention Brand Name
Sharing brand names inside the text of articles is an easy way to gain brand relevance.
Sales Link
Links to ecommerce sales distributors help consumers quickly transact while garnering sales for your brand.
Image of Product
Photos of products with logos provides readers and bloggers with visual content that benefits even a quick skim of the blog.
Brand Comparison
Comparing the pros and cons of similar brands helps readers understand the differences.
Product Demo Video
Audio & visual integration inside a demo video showcases feautres of your product used by a blogger with more nuance.
Amplify Brand Relevance
Everyone can now find, be found and connect with bloggers and other entertainment creators who are ready to feature your brand in front of their audiences. You no longer need outside agencies. You can just get started. It’s easy.
How to Start
Work with Bloggers & Podcasts
Connecting is easier than ever. Simply follow these helpful hints to make the most out of your HOLLYFY experience.
1) Login weekly to your HOLLYFY account.
2) Keep your listings up-to-date.
3) ShortList (favorite) podcasts & blogs and entertainment productions.
Access Email Contacts
Search for business email addresses of people working in marketing, advertising, entertainment and media. Over 35 million+
Managed Service
Want us to do the work for you? Get dedicated SMEs (Subject Matter Experts) who will work with you to coordinate brand integrations. Learn More ›
Need assistance?
Have managed service do the work for you.
Ready to get started?
FAQ
Your questions answered
For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge...visit our help center.
Who can be an advertiser?
Got a brand name. You're an advertiser.
It’s easy to use HOLLYFY for advertising. Simply launch your showcase page with listings.
Apparel, automotive, beverages, restaurants, CPG (consumer package goods), electronics, sporting goods, e-commerce, jewelry and more are just a few of the brands that have already shared on HOLLYFY.
Marketers & advertisers in numerous industry verticals find branded entertainment a net benefit to drive sales.
Budget range on listings?
Budget range is important.
This helps creators map their audience size/demographics to your marketing goals.
The budget and amount you spend on your integration is completely up to you. To help you decide, use audience size, engagement metrics and demographics to rationalize fair pricing. (eg/ demographics + engagement + size = more budget).
Think of it like buying a house.
Understanding basic budget parameters leads to reaching objectives faster.
Cost of doing business?
Startups and new brands; try Basic (free) plan to get familiar.
Managing established brands, multiple brands (or, you're a power user) upgrade to a professional or enterprise account for more features.
Membership settings (in Account Settings).
What about small businesses?
We've helped thousands of small businesses increase brand awareness.
Less complicated and more effective than traditional advertising.
Start by collaborating with influencers who will feature your brand in and drive engagement (to your website/e-commerce, social accounts, Amazon purchases, or storefronts)
If you need help, try our Managed Service program.
What is required?
We ask everyone who uses HOLLYFY for a few pieces of information before they collaborate. This info ensures both parties know who they're working with, and how to contact each other.
Requirements:
• Profile info
• Email
• Showcase Page with Listings
• Agreement to Terms-of-Use
Suggested (recommended)
• Two-factor authentication
• Phone
• Payment methods
• Profile picture
Get brands inside entertainment scenes.
