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Brand Integrations Made Easy

Whether you create content for the big screen, the small screen, mobile devices, video games, social media, blogs, podcasts or even music; Turn your script, storyboard, location, lyric and scene into a profit center easily.

Monetize Scenes

Monetize ANY object, dialogue, signage, service, lyric or location in a scene.

Retain Equity

Brand integrations offer production and marketing funding while you retain equity.

Unlock Potential

You control your content. You control your transactions. You control your integrations.

Get Matched

with Relevant Brands

Spend less time searching for brands that align with your existing script, storyboard, lyrics, or scene. Software serves up appropriate alignment matches based on your Showcase Page, target audience and listings (brand integration opportunities)Learn about AI ›

Why use HOLLYFY?

No matter what kind of entertainment or content you create, HOLLYFY makes it easy and lucrative to work with advertisers. You’re in control of your production, prices, integrations, and how you interact with brands. More reward. Less effort.

Make Money

from content already in your scenes

Products and Locations

Monetize ANY object, service or location in a scene: eg/ apparel, beverages, electronics, autos, restaurants, websites, furniture, and more.

Character Dialogue

Monetize brand mentions in character dialogue, when mentioned by a narrator or even in song lyrics that mention a brand name.

Signage On-Screen

Monetize billboards, posters, storefronts, ambient signs, title cards (before or during) and other on-screen signage with a logo or brand name.

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Global Advertising Media Spending

$757 billion

by 2021*

*www.statista.com/statistics/273288/advertising-spending-worldwide/

What can be Monetized

Almost everything in a scene

Storyline Integration

Seamless brand integration into the entertainment IP that’s designed specifically for a brand. … Storyline integration is the weaving of a brand into the existing story line of film, TV, streaming, video game, music video or social influencer production.

Brand is Essential to the Plot

Each good story has an arc, where you introduce characters or scenarios, followed by a conflict or problem, which then leads to a resolution. Branded storylines involve a plot that develops throughout the narrative, in order to make the brand itself feel more emotionally connected to the situation.

Contextual Relevance

Create an emotional connection that you can’t get with traditional marketing or advertising media. 

Brand Used by Principal Cast

Apparel worn by leading characters, electronic devices held by lead roles, beverages consumed at a cafe, autos driven during a chase scene…the list is endless.

If your principal cast uses a recognizable brand in a scene(s) it can have a monetary value. This is slightly different than storyline integration because it may not be relevant to the overall plot.

 

Brand Used by Secondary Cast

Similar to principal cast. If your secondary cast (aside from extras) wears, holds, consumes, visits, or uses a recognizable product, logo or brand this can have monetary value.

This is slightly different than storyline integration because it may not be relevant to the overall plot. 

Foreground Placement of Brand

Branded foreground objects in a scene can also have monetary value.

These objects, within the composition of the shot, are often closest to the camera and in focus. Unlike objects further from the camera that may be obstructed by other things in the scene.

Learn more about cinematography tips ›

Background Placement of Brand

Branded background objects in a scene can have monetary value similar to foreground objects.

These objects, within the composition of the shot, are often further from the camera but still in focus. These tend to be larger objects.

Learn more about cinematography tips ›

Visual Integration

Brand name or product is visible, though often not the focus, and often integrates seamlessly into the context of a scene. These integrations allow set designers and art directors to stage every scene with realistic products as opposed to fake, generic products.

Audio Integration

These integrations allow screenwriters the ability to bring realism into character dialogue. Brand or product name is mentioned though often not the impetus, and should integrate seamlessly into the context of a scene.

Mention of Brand by Principal Cast

Character dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation of your primary characters.

While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.

Mention of Brand by Secondary Cast

Similar to mentions by principal cast, character dialogue of secondary characters can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.

While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.

Mention of brand by Narrator

Similar to mentions by principal or secondary cast, narrator dialogue can also hold monetary value when a company name, product name, brand name, or product description is integrated into the conversation.

While this is similar to ‘Storyline Integration’ the distinction is whether the mention of this brand is integral to the plot of the story.

Posters, billboards, or other branded artwork

Another way to integrate branded messaging into a scene is by showcasing material provided by the advertiser in a scene.

In modern society, numerous types of branded signage occurs. eg/ outdoor billboards in Times Square, posters in windows of shops, neon beer signs in bars, table tent displays in restaurants,… the list is endless.

Use these naturally occurring advertisements as a source of revenue for your scene.

"Sponsored by..."

Often these are intro screens and can include supplemental marketing sponsorship funding.

Embedded Commercials

Similar to linear or streaming commercials, embedded commercials can occupy either a full screen takeover for set period of time or…a commercial that plays in the scene while other action takes place.

One of the primary differences compared to traditional commercials, is this is embedded into the content and lasts the lifetime of the video. Which means it gets viewed more overtime versus a fleeting :30 seconds.

 

Signage

Similar to visual integration of a product or logo, signage integration allows naturally occurring posters, billboards or other artwork to be sold. In addition, intro clips and embedded videos can be sold.

A Leader

In The Industry

Think of us as Airbnb for the media industry. Our pedigree runs deep. Our expertise is unmatched.

3 Steps to Start

List your production for FREE

Share any entertainment production without sign-up charges, from a record track to a video game and everything in-between.

Decide how many brand integrations you want

Choose your own terms, prices, and requirements for brands. We’re there to help along the way.

ShortList your first advertiser

Once your listings are live, qualified brands can reach out. You can message them with any questions or search for them as well.

Upgrade for more features? Upgrade

Choose Your Entertainment

Musician
Influencer
TV / Streaming
Video Game
Movie

Tips for Ongoing Success

Update Your Page Weekly

New members are joining regularly. Keep your Showcase Page content and listing up-to-date and you’ll get better matches.

ShortList Favorite Brands

Search out the brands that interest you. ShortList (aka favorite) their relevant listings and they’ll get notified.

Connect with Your Matches

When matches happen connect and start messaging. Matches show common interest and partnerships become more likely.

Search for Brands

ShortList Your Favorites 

Easy-to-use search filters makes finding the types of products, locations, services, and relevant brands a simple tap and go. When you find a brand that interests you, ShortList them (it sends them a notification) or tap thru to their page and connect to start messaging.

Need Assistance?

Try Concierge Service

It can take time to find and engage with brands who contribute to your creative vision. Basically: if it doesn’t feel natural, your audience won’t watch and the brands’ message won’t resonate. That’s why we make brand partnerships easier, bringing you opportunities with relevant brands who want to reach your audience.

Add to Conceirge Service to your Showcase Page!

We can find brands for you

Add concierge service to your Showcase Page. Login

More About Monetizing 

How to Create a Showcase Page

How to get started.

 

Learn More  ›

Negotiate Your Pricing

How to justify the cost of your integration.

 

Learn More  ›

Getting Paid

How you make money on HOLLYFY.

 

Learn More  ›

FAQ

Your questions answered

For more helpful suggestions, best-practices, optimizations, content guidelines, responsibilites and general knowledge…visit our help center.

Who can be a HOLLYFY creator?

It’s easy to become a HOLLYFY creator in most areas, and it’s free to create a listing. Blockbuster movies, streaming TV, video games, music videos, and celebrity social media are just a few of the productions creators have shared on HOLLYFY.

How should I choose my listing’s price?

The price you charge for your integration listing is completely up to you. To help you decide, you can use your audience size, audience attention/engagement metrics and audience demographics to rationalize fair pricing. (eg/ more attentive viewers, higher the price).

How much does it cost to list my production?

Signing up for HOLLYFY and listing your production is free.

We only charge for additional services, features, upgrades, added listings, and required service fees to help cover the cost of running of the business.

Can HOLLYFY help me with setting prices?

HOLLYFY’s concierge service works with you to set your prices for better results.

You’re always responsible for your price, so concierge service makes suggestions, and you can adjust prices any time.

What is required of advertisers before reserving the brand integration?

We ask everyone who uses HOLLYFY for a few pieces of information before they use our platform. Advertisers are advised to have this info filled out before they can make an offer. This info helps make sure you know your partner, and how to contact the advertiser.

HOLLYFY’s verification requirements include:
• Full name
• Email address
• Confirmed phone number
• LinkedIn profile
• Agreement to our terms of use
• Payment information

Advertisers are expected, but not required, to provide verification. You may also require advertisers to provide verification before reserving the brand integration.

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All rights reserved. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply affiliation product endorsement.

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BRANDED ENTERTAINMENT PLATFORM
Empower Creators. Elevate Brands.

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